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Content Creation Guides and How-tos

Content Guide

Learn how to setup your content and create a predictable, repeatable process for creating content.

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Before-After-Bridge Writing Formula for Digital Marketing Campaigns

Use BAB to make emotional connections with your customers

Emotional Connections=Sales.

Your Marketing Message is Important, Grammarly Can Help

If you are looking for software to assist your writing with: Eliminating errors, Developing your vocabulary, and Publishing clear content, then consider Grammarly.

Check out the video below to better understand how Grammarly can improve your writing.

Additional Content Creation Guides and How-tos...

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Hook, Proof, Offer, Action Might Be the Most Potent Persuasive Formula You Aren't Using

In general, the HPOA formula is pretty simple.

Write or record something that is going to hook a prospect's attention within 5 seconds of reading or watching. Next, give them proof that you can make them feel good and improve their lives.

Now offer them a chance to take the first step to 'better.' Lastly, tell them how to take action and make sure they can take action immediately.

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Facebook Ads Guides and How-tos

Digital Advertising Guide

Learn how to create and publish a Facebook Ad to improve your lead generation, start more sales conversations, and get more customers.

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How to Create and Publish a Facebook Ad

Frame your Facebook Ad and compel your reader to take action.

Why Should Local Businesses Distribute Content Through Facebook Ads?

Facebook Ads have become the best way for small businesses to advertise efficiently and cost-effectively. For as little as a dollar a day, you can micro-target your ideal client/customer.

Additional Facebook Ads Guides and How-tos...

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Facebook Advertising Benchmarks
Check out industry benchmarks and see how you compare to national averages.

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Blogging Guides and How-tos

Blogging Guide

Learn how to setup your company blog and create a predictable, repeatable process for blogging and analyzing results.

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How-to Write, Post and Promote a Blog

Learn how to create a blog to improve your search rankings, keyword rankings, and SEO.

How Video Blogs Help Your Digital Marketing Effort

Blogging helps you show up in organic search and increases your SEO.

Additional Blogging Guides and How-tos...

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How-to Outline Your Blog
Titles serve two masters.

First, you need a title that matches your targeted keywords. Make sure to segment it in some way. If you own a charter boat company, think "The Best Sunsets in Palm Harbor" in stead of "The Best Sunsets".

Second, you need a title that is interesting enough that people will click on it.

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Marketing Email Guides and How-tos

Email Marketing Guide

Learn how to setup your email marketing and create a predictable, repeatable process for emailing contacts and analyzing the results.

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How-to Create an Email Marketing Campaign

Learn how to create an email marketing campaign to improve your lead generation, start more sales conversations, and get more customers.

Quick Guide for Writing a Marketing Email

Your guide will help you organize your marketing emails and compel your reader to take action using the AIDA formula.

Additional Email Marketing Guides and How-tos...

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2020 Email Marketing Referral Partner Strategy
The email marketing referral strategy is two-fold.

First, you promote your referral partner. By promoting your partner, they will feel a need to reciprocate in some way.

Second, your audience will appreciate the information and not feel like you are pushing an ulterior motive. For example, if an insurance agent promotes a good electrician, the homeowner is provided value without questioning the motivation of the agent.

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Social Media Marketing Guides and How-tos

Social Media Marketing Guide

Learn how to setup your company page(s) and create a predictable, repeatable process for posting and analyzing results.

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How-to Create a Business Page on Facebook

Learn how to create a business page on Facebook to improve your local SEO, your social media marketing, and pay-per-click marketing efforts.

How-to Setup a Facebook Business Account

Learn how to setup a Facebook Business Account to improve your local SEO, your social media marketing, and pay-per-click marketing efforts.

Additional Social Media Guides and How-tos...

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SEO, Local SEO, and Directories | Guides and How-tos

Local Directories | SEO

Learn how to set up your local SEO, and create a predictable, repeatable process for blogging and analyzing results.

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The First Step to Automating Your Local SEO is to Check Your SEO Health!

Check out how your business appears on local directories and listings.

How-to Claim Local Business Listings

Learn how to claim local business listings to improve your local SEO, your website traffic, and your visitor conversions. Takes about 10 minutes per listing.

Reputation Management

Reputation Management Guide

Learn how to setup your company reputation management system and create a predictable, repeatable process for reputation management and analyzing results.

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