How-to Review the Impact of Your Social Posts
Learn how to analyze the impact of your social media marketing effort and find out if you have a positive return-on-investment (ROI).
We suggest creating a marketing plan before starting any marketing tactic. This ensures consistency across your marketing effort.
Take 15 minutes and complete our questionnaire, and we will send you a custom marketing plan, a custom content calendar, and our complete creative brief template guide.
Step 1: Review your Google Analytics
List of Services
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1. Sign into Google Analytics Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
List Item 1 -
2. Review the number of sessions attributed to socialList Item 2
- Click on aquisitions
- Click on social
- Click on overview
- Check the report
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3. Evaluate how much time you spentList Item 3
- Give your time an hourly rate ($5O)
- Multiply the rate by the hours you spent on social media
- Give a value to your session ($2)
- Multiply your session value by the number of sessions
- Is the value of your time spent greater than the session value?
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4. AdjustList Item 4
You can adjust the time you are putting into social media a few ways.
Increase:
- Increase the frequency of your posts
- Add another social platform to your social schedule
- Pay to boost your posts
- Start an advertising camaign | click here for more info
Decrease:
- Decrease the frequency of your posts
- Remove poor performing platforms
Step 2: Review your Social Account(s)
List of Services
-
1. Sign into your social account Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
List Item 1 -
2. Review your views, likes, and sharesList Item 2
- Click on aquisitions
- Click on social
- Click on overview
- Check the report
-
3. Evaluate how much time you spentList Item 3
- Give your time an hourly rate ($5O)
- Multiply the rate by the hours you spent on social media
- Give a value to your views, likes, and shares ($.10, $1, $2)
- Multiply your values by the number of interactions.
- Is the value of your time spent greater than the social value?
-
4. AdjustList Item 4
You can adjust the time you are putting into social media a few ways.
Increase:
- Increase the frequency of your posts
- Add another social platform to your social schedule
- Pay to boost your posts
- Start an advertising camaign | click here for more info
Decrease:
- Decrease the frequency of your posts
- Remove poor performing platforms
