Reputation Management Guide

Learn how to setup your company reputation management system and create a predictable, repeatable process for reputation management and analyzing results.

We suggest creating a marketing plan before starting any marketing tactic. This ensures consistency across your marketing effort. 


Take 15 minutes and complete our questionnaire, and we will send you a custom marketing plan, a custom content calendar, and our complete creative brief template guide.

BUILD A MARKETING PLAN
In general, the execution of marketing tactics is the same.  You pick a platform, set up the foundation, create a schedule, execute the tactic, assess the results, adjust, and repeat.

Why Reputation Management Matters:

When potential customers are comparing you to the competition, they will inevitably look at Google reviews, Facebook reviews, or another review aggregator. 

You can manage your reviews in three ways. First, you can react to reviews by posting replies and if you know the customer who left the review, follow up with a personal phone call, email, letter, or other type of offer. Second, you can contact the review platform and notify them of any terms of service violations or other reasons to remove the review. Lastly, you can proactively solicit positive reviews from happy clients.

What to Expect from Your Reputation Management Efforts:

An increase in 5 star ratings and an increase in average ratings.

Before You Start Reputation Management, Ask Yourself:

Are my ratings influential enough for me to invest 1 hour a week to manage reviews.

Your Step-by-step How-to Guide for Reputation Management

Pick your reputation management sites.

Depending on your Local SEO efforts, you might have already created accounts for some of the most common review sites.

Pick the review sites that best fit your business. Make sure to search each site to see if you have any reviews.

Also, search "[your business name] reviews" in a google search. You may have reviews in an industry specific directory that is not listed below.
  • Google
  • Facebook
  • Amazon
  • Yelp
  • Trip Advisor
  • Yellowpages
  • Better Business Bureau
  • Manta
  • Foursquare
  • Angies List
Need more help? Click here to schedule a FREE 15-minute consultation with one of our marketing experts.

Create your reputation management profiles

Click on each platform below for instructions and links to getting started.
Need more help? Click here to schedule a FREE 15-minute consultation with one of our marketing experts.

Create a content calendar.

It's important to layout when you are going to do what. Fortunately, we've put together the best practices for you. 

Manually add the following events to your calendar or task list. 

Or email support@webeducationservices.com from a Gmail account and we will transfer a complete content calendar to you. Just remove the tactics you don't want.
Monthly Tasks or Repeating Events (add to your calendar)
  • Add a new listing

    Once a month you will want to add a new business listing to a directory or login to your Yext account and review you listing status.


    More detail will be provided in the Execution Step of the guide.


  • Review your listings

    Once a month you will want to review one of your business listings and insure it is accurate and completely upto date. Or login to your Yext account and review you listing status.


    More detail will be provided in the Execution Step of the guide.

Daily Tasks or Repeating Events (add to your calendar)
  • Check and respond to new reviews

    Most review sites allow you to setup notifications of new reviews. This is great and allows you to respond promply.


    We also suggest checking each review site once a day to ensure nothing slipped through the cracks.


    However, you may increase or decrease postings depending on impact.


    More detail will be provided in the Execution Step of the guide.


Example Content Calendar:

January 2026

Sun
Mon
Tue
Wed
Thu
Fri
Sat

28

29

10am SEO: page review and update

30

11:30am Blog: write and post

31

4pm Ad: performance review

1

10am Local SEO: add a new listing

10:30am Reputation: add a new listing

11am Email: send and review email

Show all

2

10am Blog: Outline

3

4

5

10am SEO: page review and update

10am Social: write schedule

6

11am Email: creative brief

11:30am Blog: write and post

7

4pm Ad: performance review

8

11am Email: send and review email

9

10

11

12

10am Ads: creative brief

10am SEO: page review and update

13

11:30am Blog: write and post

14

4pm Ad: performance review

15

11am Email: send and review email

16

10am Ads: content creation

17

18

19

10am Ads: landing and thank you page

10am SEO: page review and update

20

11:30am Blog: write and post

21

10am Ad: setup and launch

4pm Ad: performance review

22

11am Email: send and review email

23

24

25

26

10am SEO: page review and update

27

11:30am Blog: write and post

28

4pm Ad: performance review

29

11am Email: send and review email

30

10:30am Local SEO: review a listing

11am Social: ROI analysis

31

Execute your plan.

Let the rubber meet the road. Each task will take a little time to master; however, by posting daily and reviewing your content each month, your business will have a social media impact.

We suggest linking the step by step guides and templates to your task calendar to make it easy to complete your tasks.
Monthly Task Execution
  • Add a new listing

    Template download coming soon... click here to get notified.


  • Review your listings

    Template download coming soon... click here to get notified.

Daily Tasks Execution
  • Check and respond to new reviews

    Template download coming soon... click here to get notified.

Assess your plan.

Reputation management is all about monitoring your ratings, responding to everyone quickly, disputing bad reviews when you can, and soliciting good reviews.

Make sure you are looking at your daily and monthly activity and align it to these 4 reputation management principles. It is also important to review how you are trending on each of the review sites. Is your reputation going up? down? or staying the same?

Again, monitoring your ratings, responding to everyone quickly, disputing bad reviews, and soliciting good reviews will ensure better reviews.

Adjust and Repeat 

Don't give up on reputation management if you are not seeing an immediate, direct impact. Disputing reviews can take time.  Most people don't respond to solicitation tactics; however, over time, the odds are in your favor.

One of our favorite tricks is to send an email out to ever customer after they have bought something. Make it a little funny like... 

How did we do?
I love you guys
Meh, I mean, you didn't suck
Nope, you guys pretty much suck

This gives people a chance to praise or complain before they hit the streets. Notice the links? I love you guys goes right to a Google review page. Meh and Nope go to a contact us form so we can take care of the problem ASAP before it hits the street.

Other Marketing 
How-To Guides:

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