Learn how-to create and publish a Facebook Ad

If you don't have an ads brief template for your company, open ours.

In general, you want your ad campaign to have a general strategy.

This includes a Campaign name that is used for quick reference, a campaign objective, a target audience, a theme, and a call to action.

For more details, open our ad brief template.

Defining your ad set is about determining your delivery method, your bidding strategy, your target demographics, target geographics, and target psychographics. 

For more details, open our ad brief template.

The anatomy of the ad is what people see in their feed.

Here you write your post text, identify your post creative, write your headline, identify your URL, identify your CTA, identify your landing page, and thank you page.

For more details, open our ad brief template.

Our favorite go-to for free stock images is unsplash.com. The images are royalty-free, and you are not required to credit the photographer. However, it is recommended.

Now that you've downloaded your photo, you can make it your own by adding filters, blurring backgrounds, adding text, and making other simple changes. 

We recommend pixlr.com for simple photo editing.

Our favorite go-to for stock video is https://pixabay.com/. The video is free, and you are not required to credit the videographer. However, it is recommended.

Now that you have a video or even a few images that you want to turn into a slide show, you need a video editor.

We recommend iMovie. It is an intuitive video editor that is great for individuals that are just getting started.

The form collects the information needed to convert a visitor into a lead. 

Remember, the less you ask, the more likely a person completes the form. If you are only asking for them to subscribe to your blog, ask for their email. 

If they are looking for a demo, have fields for name, email, and phone number. Depending on the ad and the giveaway, you can ask for more or less information.

You should have a content management system that allows you to create landing pages easily. See your CMS help center for specifics.

If you can't create a landing page, check out our video below.

Go to the ads manager in your Facebook Business Manager. Or click on our quick link below.

• Click on the green plus icon to create a new campaign.
• Complete all the fields in the campaign editor. Use your creative brief as needed.
• Complete all the fields in the ad set.  Use your creative brief as needed.
• Complete all the fields in the ad.  Use your creative brief as needed.
• Add additional ad sets and ads as needed.  Use your creative brief as nedeed.