Blogging Guide

Blogging influences people through the rule of reciprocity, "we should try to repay, in kind, what another person has provided us." - Influence: The Psychology of Persuasion

Learn how to setup your company blog and create a predictable, repeatable process for blogging and analyzing results.

We suggest creating a marketing plan before starting any marketing tactic. This ensures consistency across your marketing effort. 


Take 15 minutes and complete our questionnaire, and we will send you a custom marketing plan, a custom content calendar, and our complete creative brief template guide.
BUILD A MARKETING PLAN
In general, the execution of marketing tactics is the same.  You pick a platform, set up the foundation, create a schedule, execute the tactic, assess the results, adjust, and repeat.

Why Blogging Matters:

Blogging is the cornerstone of internet marketing. It accomplishes several things at once. 

First, it signals to Google that you are updating your website regularly, which helps with SEO rankings. 

Second, blogging allows you to target keywords that maybe different then your exact product or service offering. 

Think "what you need to know about form 1040 schedule c 2020" in stead of "Tax Professional Services". Your potential customers are Googling lots of different topics. Blogs let you be there for them in lots of different ways.

Lastly, blogging gives you the opportunity to turn site visitors into leads through forms and buttons at the end of a blog. Think about how often you've read something and then requested more information or downloaded some additional materials.

What to Expect from Your Blogging Efforts:

You can expect a 3x to 10x increase in your website traffic over the first year depending on your current traffic and assuming you blog once a week. 

Before You Start Blogging, Ask Yourself:

Is approximately 8 hours a month of your time worth 3x to 10x increase in site traffic?

Your Step-by-step How-to Guide for Blogging

Pick your Blogging Platform

Their are many different platforms that can help you get your message out.  Click on each platform below for a short description of pros and cons.
  • Studio WES

    THE PROS


    In full disclosure, this is our platform, so we think its the best!


    Click here to schedule a demo with us today.


    THE CONS


    We are a little more expensive per month, but its worth the white glove treatment and the no hassel setup.

  • WordPress

    More Info Coming Soon... 

  • WIX

    More Info Coming Soon...

Need more help? Click here to schedule a FREE 15-minute consultation with one of our marketing experts.

Build your blog template.

Click on each platform below for instructions and links to getting started.
Want us to set it up and train you? Schedule a 30-min intake meeting with us, and we'll get you started.

Create a content calendar.

It's important to layout when you are going to do what. Fortunately, we've put together the best practices for you. 


Manually add the following events to your calendar or task list. 


Or email support@webeducationservices.com from a Gmail account and we will transfer a complete content calendar to you. Just remove the tactics you don't want.

Monthly Tasks or Repeating Events (add to your calendar)
  • Create a blog outline

    Once a quarter you outline blog titles and headers.


    It is important to outline an entire quarter so you can stay consistent with messaging and ensure you post regularly.


    More detail will be provided in the Execution Step of the guide.

  • Review impact of your blogs

    Once a month you will want to review the impact of your blog, so you can adjust as needed.


    More detail will be provided in the Execution Step of the guide.


Weekly Tasks or Repeating Events (add to your calendar)
  • Write and post your blog

    We recommend writting one blog post a week.


    However, you may increase or decrease postings depending on impact.


    More detail about how-to write a blog will be provided in the Execution Step of the guide.

Example Content Calendar:

April 2024

Sun
Mon
Tue
Wed
Thu
Fri
Sat

31

1

10am SEO: page review and update

10am Social: write schedule

2

11:30am Blog: write and post

3

4pm Ad: performance review

4

10am Local SEO: add a new listing

10:30am Reputation: add a new listing

11am Email: send and review email

Show all

5

10am Blog: Outline

6

11am Email: creative brief

7

8

10am SEO: page review and update

9

11:30am Blog: write and post

10

4pm Ad: performance review

11

11am Email: send and review email

12

10am Ads: creative brief

13

14

15

10am SEO: page review and update

16

10am Ads: content creation

11:30am Blog: write and post

17

4pm Ad: performance review

18

11am Email: send and review email

19

10am Ads: landing and thank you page

20

21

10am Ad: setup and launch

22

10am SEO: page review and update

23

11:30am Blog: write and post

24

4pm Ad: performance review

25

11am Email: send and review email

26

10:30am Local SEO: review a listing

11am Social: ROI analysis

27

28

29

10am SEO: page review and update

30

11:30am Blog: write and post

1

4pm Ad: performance review

2

10am Local SEO: add a new listing

10:30am Reputation: add a new listing

11am Email: send and review email

Show all

3

10am Blog: Outline

4

Execute your plan.

Let the rubber meet the road. Each task will take a little time to master; however, by posting weekly and reviewing your content each month, your blogging will increase site traffic.

We suggest linking the step by step guides and templates to your task calendar to make it easy to complete your tasks.
Monthly Task Execution
  • Create a blog outline

    It is important to outline your titles, subtitles and headers before writing your blog.  Outlining a month's worth of blogs will help you stay consistant with your messaging for the month. 


    Typically, each blog will consist of a title, image, subtitle and a few headers or bullet points.


    View our blogging outline template to get started.


    And check out our how-to guide for writing a blog.


  • Review impact of your blogs

    Template download coming soon... click here to get notified.


Weekly Task Execution
  • Write and post your blog

    The simplest thing to do is... open up a Google Doc or Word Doc and start writing about the last job you did or the last sales conversation you had.


    Then go back through and make sure you have a title, subtitle, image, and some subheaders.


    For a complete step-by-step how-to guide click here.


Assess your plan.

It is important to give your blog some time to generate leads. Equally important is reviewing the effort of the marketing campaign vs the results. 

If it's going good, put more into it.  If not, adjust to see what you can do to get more out of it.

Adjust and Repeat 

Don't give up on blogging if you are not seeing an immediate, direct impact. Try adjusting your content.  Think about why would your audience care about your message. And most importantly, make sure you answer the question "what's in it for me?" (me being your audience).

If it is working, try finding other blogs where you can guest post. Also, try boosting some social posts that link to your blog.

Other Marketing 
How-To Guides:

Need more help? Schedule a FREE 15-minute consultation with one of our marketing experts.
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