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Premium Content Guide

Learn how to setup your premium content and create a predictable, repeatable process for creating content and analyzing results.

We suggest creating a marketing plan before starting any marketing tactic. This ensures consistency across your marketing effort.

Take 15 minutes and complete our questionnaire, and we will send you a custom marketing plan, a custom content calendar, and our complete creative brief template guide.

BUILD A MARKETING PLAN

In general, the execution of marketing tactics is the same. You pick a platform, set up the foundation, create a schedule, execute the tactic, assess the results, adjust, and repeat.

Why Premium Content Matters:

Premium content can consist of detailed ebooks, templates, calculators, assessments, surveys, and other interactive content. In exchange for the content you are offering, the visitor leaves their email address and other identifying information. Premium content is the primary way websites convert visitors into contacts, so you can start the sales process with a real person.

What to Expect from Your Premium Content Efforts:

5x your website visitors to contacts conversion. Results may vary depending on industry and the quality of content.

Before You Start Premium Content, Ask Yourself:

Does my website have enough traffic that I need to do a better job converting visitors to contacts?

Your Step-by-step How-to Guide for Reputation Management

1

Pick your Premium Content Format

Their are many different platforms that can help you get your message out. Click on each platform below for a short description of pros and cons.

E-books: Google Docs

Google docs is a great way to create compelling ebooks quickly. Simply, create a document, tag titles, headers, and subheaders. Insert images and finally export as a pdf. Upload the PDF to your website, and gate the content.

Get started: https://docs.google.com
Infographics: Canva

Canva has tons of free templates for laying out infographics and other marketing materials.

Get started: https://www.canva.com/
Podcasts: Anchor.fm

More Info Coming Soon...
Video: iMovie

More Info Coming Soon...
Whiteboard Video: Doodly

More Info Coming Soon...
Calculators: Google Sheets

More Info Coming Soon...
Coupons: Canva

More Info Coming Soon...

Need more help? Click here to schedule a FREE 15-minute consultation with one of our marketing experts.

2

Build your Premium Content template.

Click on each platform below for instructions and links to getting started.

E-books: Google Docs

Google docs is a great way to create compelling ebooks quickly. Simply, create a document, tag titles, headers, and subheaders. Insert images and finally export as a pdf. Upload the PDF to your website, and gate the content.

Get started: https://docs.google.com
Infographics: Canva

Canva has tons of free templates for laying out infographics and other marketing materials.

Get started: https://www.canva.com/
Podcasts: Anchor.fm

More Info Coming Soon...
Video: iMovie

More Info Coming Soon...
Whiteboard Video: Doodly

More Info Coming Soon...
Calculators: Google Sheets

More Info Coming Soon...
Coupons: Canva

More Info Coming Soon...

Need more help? Click here to schedule a FREE 15-minute consultation with one of our marketing experts.

3

Create a content calendar.

It's important to layout when you are going to do what. Fortunately, we've put together the best practices for you.

Manually add the following events to your calendar or task list.

Or email support@webeducationservices.com from a Gmail account and we will transfer a complete content calendar to you. Just remove the tactics you don't want.

Quarterly Tasks or Repeating Events (add to your calendar)

Write a premium content creative brief

Once a quarter you will want to outline you premium content for the quarter in a creative brief.

More detail will be provided in the Execution Step of the guide.
Write the copy for the premium content

After you've outlined your creative brief, you will need to draft more specific copy for your marketing asset.

More detail will be provided in the Execution Step of the guide.
Configure the creative asset

Depending on whether you are creating a video, infographic, ebook, podcast, or some other consumable piece of content, you will have to create the asset.

More detail will be provided in the Execution Step of the guide.
Link your asset to your website.

After you have completed your asset, you will want to link it to your website. This will require adding a link or a button, creating a landing page with a form, creating a thank you page, and a way to recieve the premium content.

More detail will be provided in the Execution Step of the guide.

Example Content Calendar:

Sun

Mon

Tue

Wed

Thu

Fri

Sat

10am SEO: page review and update

10am Social: write schedule

11:30am Blog: write and post

4pm Ad: performance review

10am Local SEO: add a new listing

10:30am Reputation: add a new listing

11am Email: send and review email

Show all

10am Blog: Outline

11am Email: creative brief

10am SEO: page review and update

11:30am Blog: write and post

4pm Ad: performance review

11am Email: send and review email

10am Ads: creative brief

10am SEO: page review and update

10am Ads: content creation

11:30am Blog: write and post

4pm Ad: performance review

11am Email: send and review email

10am Ads: landing and thank you page

10am Ad: setup and launch

10am SEO: page review and update

11:30am Blog: write and post

4pm Ad: performance review

11am Email: send and review email

10:30am Local SEO: review a listing

11am Social: ROI analysis

10am SEO: page review and update

11:30am Blog: write and post

4pm Ad: performance review

10am Local SEO: add a new listing

10:30am Reputation: add a new listing

11am Email: send and review email

Show all

10am Blog: Outline

4

Execute your plan.

Premium content is the key to converting visitors into leads. We suggest releasing a new piece of premium content every quarter and linking it throughout your site. More specifically, the topics addressed in the premium content should be the same topics you are discussing in social posts and in your blog. Link the new piece of premium content to the end of your blogs or other places to help turn those visitors into leads.

Quarterly Task Execution

Write a premium content creative brief

Template download coming soon... click here to get notified.
Write the copy for the premium content

Template download coming soon... click here to get notified.
Configure the creative asset

Template download coming soon... click here to get notified.
Link your asset to your website.

Template download coming soon... click here to get notified.

5

Assess your plan.

It is important to mix in different platforms and methods when it comes to your content. Try an ebook one quarter, a infographic the next, a video, and/or a whiteboard. Mixing up different distribution methods can help you figure-out which method is the easiest and most fun for you to execute. And, as always, which method generates the most leads.

6

Adjust and Repeat

Premium content can take a lot of time to develop, and if it falls short, it can be discouraging.

However, without premium content, there is no good way to turn a visitor into a lead. The most important thing to think about is... what would be really helpful for your customer that you can provide at no cost AND your customer would be willing to give you their email and phone number.