How-to review and update your on-page SEO
Learn how to review and update your on-page SEO to improve your lead generation, start more sales conversations, and get more customers.
Step 1: Open your analysis and editing tools
List of Services
-
1. Open your website editorList Item 1
It is important to have a website editor with access to SEO tools.
Typically, you can click on the gear icon in the page manager and edit page titles, descriptions, and URLs.
If you don't have access to SEO tools, schedule a consultation with us or give us a call 727.222.6984.
-
2. Select a page to review
Ideally, you are reviewing all of your website pages at least once a year.
- List all of your pages in a spreadsheet or Word/Google Doc
- Number each of your pages
- Work your way from the top of the list to the bottom
-
3. Open Google Search ConsoleList Item 2
If your website is not connected to Google Search Console, give us a call and we will set it up for your for FREE, 727.222.6984.
Or go to https://support.google.com/webmasters/answer/34592?hl=en and follow the step by step instructions.
-
4. Download the performance CSV
- Click on the performance tab in the left navigation pane.
- Click on the download icon ⤓ and open in a google sheet.
Step 2: Analyze your data
List of Services
-
1. Analyze the CSV export
- Review the data by clicks, impressions, Click-through-rate, and Position.
- Determine which phrases have the most relevance and the best performance.
- Copy and paste these words into a Word or Google Doc.
-
2. Check keyword difficulty
- Go to a free keyword difficulty tool, we recommend https://www.semrush.com/info/kdt
- Select 5-10 keyword phrases from your CSV sheet.
- Select 5-10 keywords you would like to rank for
- Load the keywords into the tool and
-
3. Select keywords to target
Find the keyword(s) with the highest volume and lowest difficulty.
Step 3: Update your page
List of Services
-
1. Go to your website editorList Item 1
If you don't have the ability to revise your website, give us a call, 727.222.6984
We can take your current websites and give you the ability to update your SEO and edit your website. NO PROGRAMING SKILLS NEEDED.
-
2. Update your URL
If you can, add keywords to the URL.
Always make sure that the additions make sense. If the keywords do not support the user experience, do not add them.
Stuffing keywords can confuse the user experience and hurt your SEO.
-
3. Update your title
Rewrite your title if it makes sense. Add a subtitle that includes keyword phrases.
Always make sure that the additions make sense. If the keywords do not support the user experience, do not add them.
Stuffing keywords can confuse the user experience and hurt your SEO.
-
4. Update your description
Rewrite your description if it makes sense.
Always make sure that the additions make sense. If the keywords do not support the user experience, do not add them.
Stuffing keywords can confuse the user experience and hurt your SEO.
-
5. Update your H1-H6 tags
Rewrite your H tags if it makes sense.
Always make sure that the additions make sense. If the keywords do not support the user experience, do not add them.
Stuffing keywords can confuse the user experience and hurt your SEO.
-
6. Update your body text.
Try to add keywords to your body text where it makes sense.
Always make sure that the additions make sense. If the keywords do not support the user experience, do not add them.
Stuffing keywords can confuse the user experience and hurt your SEO.
Step 4: Review your user experience, graphics, and grammar.
List of Services
-
1. Click on linksList Item 1
Go through the page and click on all the links. Make sure they target the correct pages and there are no 404 erros.
-
2. Look at the page on all devices
- Open the page on a monitor, on a laptop, on a tablet, and a smartphone
- Check the margins, text size, and images
- Make sure they are aesthetically pleasing
Revise as needed.
-
3. Check grammar and spelling
- Copy and paste all the text into Grammarly, Word, or a Google Doc
- Review the grammar and spelling
- Revise as needed
