Social Media Marketing Guide

Learn how to setup your company page(s) and create a predictable, repeatable process for posting and analyzing results.

Quick Start Video

How-to post to 8 social platforms in under 4-minutes

Why Social Media Matters:

Social media makes people aware of your brand and drives social media users to your website. Social media is important if you are having difficulty finding new contacts. 

What to Expect from Your Social Media Marketing Efforts:

You can expect 300 to 500 website visitors per month as a result of your efforts. Results may vary depending on industry and quality of posts.

Before You Start a Social Media Campaign, Ask Yourself:

Is approximately 6 hours a month of your time worth more visitors to your website? Is it worth getting your brand in front of more people on a regular bases?

Your Step-by-step How-to Guide for Social Media Marketing

Pick your Social Media Platform(s)

There are many different platforms that can help you get your message out.  Click on each platform below for a short description of pros and cons. We suggest starting with 3 platforms and reviewing the results after 3 months.
  • Facebook

    THE PROS


    Facebook is the largest most widely used social network.


    Facebook events has 40% growth year-over-year in user engagement.


    Facebook messenger is the top mobile app by number of downloads.


    Having a facebook pages significantly improves your local SEO.


    THE CONS


    The average post only reaches 2% of people who like your page.


    To get more impressions of a post you have to pay to boost the post.


    Facebook has become a pay to play social network when it comes to marketing.


  • Twitter

    Visit our friends at HubSpot to see the Pros and Cons of Twitter: The 5 Types of Social Media and Pros & Cons of Each

  • Google My Business

    The truth about this one is...


    You are going to be managing your reviews from here, so you might as well post. Also, Google will give you a little extra SEO love by posting regularly.


    We highly suggest adding this to your managed social accounts.

  • LinkedIn

    Visit our friends at HubSpot to see the Pros and Cons of LinkedIn: The 5 Types of Social Media and Pros & Cons of Each

  • Instagram

    Visit our friends at HubSpot to see the Pros and Cons of Instagram: The 5 Types of Social Media and Pros & Cons of Each

  • YouTube

    Visit our friends at HubSpot to see the Pros and Cons of YouTube: The 5 Types of Social Media and Pros & Cons of Each

  • Pinterest

    Visit our friends at HubSpot to see the Pros and Cons of LinkedIn: The 5 Types of Social Media and Pros & Cons of Each

  • Other...

    There are many other social media networks that are great for marketing. We have choosin to focus on the networks with the largest general use. However, given your business niche, there might be a social network more suited to your business needs.


    Check out the list of every socail network at list of social networking websites.

Need more help? Click here to schedule a FREE 15-minute consultation with one of our marketing experts.

Build your company page.

Click on each platform below for instructions and links to getting started.
  • Facebook

    1. You must have a personal facebook account to setup a company account.  If you don't have a personal account, go to Facebook Help and learn how to get started.


    2. To setup a business page go to Business Pages Setup, click on the create a page button, and follow the on-screen instructions.

  • Twitter

    1. go to Twitter Signup and follow the steps to create an account.


  • Google My Business

    To setup a business page go to Google My Business, click on manage now, and follow the on-screen instructions.


    For more in-depth instructions go to our setup guide: How to list your business with Google.

  • LinkedIn

    1. You must have a personal LinkedIn account to setup a company account.  If you don't have a personal account, go to LinkedIn Help and click on Create a LinkedIn Page to get started.


    2. To setup a business page go to Business Pages Setup, click on the create a page button, and follow the on-screen instructions.

  • Instagram

    1. You must have a personal facebook account to setup a company account.  If you don't have a personal account, go to Facebook Help and learn how to get started.


    2. To setup a business acocunt go to getting started, scroll down to click on the create a business profile link, and follow the on-screen instructions.

  • YouTube

    1. You must have a google account to setup a  YouTube channel.  If you don't have a google account, go to Google Help and learn how to get started.


    2. To setup a business channel go to Google Support, and follow the on-screen instructions.

  • Pinterest

    1. go to Pinterest Signup and follow the steps to create an account.

  • Other...

    There are many other social media networks that are great for marketing. We have choosin to focus on the networks with the largest general use. However, given your business niche, there might be a social network more suited to your business needs.


    Check out the list of every social network at list of social networking websites. Go to their specific website to get started.

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Create a content calendar.

It's important to layout when you are going to do what. Fortunately, we've put together the best practices for you. 


Manually add the following events to your calendar or task list. 


Or email support@webeducationservices.com from a Gmail account and we will transfer a complete content calendar to you. Just remove the tactics you don't want.

Monthly Tasks or Repeating Events (add to your calendar)
  • Review impact of social posts

    Once a month you will want to review the impact of your postings, so you can adjust as needed.


    More details will be provided in the Execution Step of the guide.


  • Write a month of social posts

    Once a month you will write all of your posts for each platform you chose in the earlier step.


    It is important to currate posts for an entire month so you can stay consistent with messaging and ensure you post regularly.


    More details will be provided in the Execution Step of the guide.

Daily Tasks or Repeating Events (add to your calendar)
  • Post to your social accounts

    We recommend posting to accounts daily during the work week. 


    However, you may increase or decrease postings depending on impact.


Example Content Calendar:

April 2024

Sun
Mon
Tue
Wed
Thu
Fri
Sat

31

1

10am SEO: page review and update

10am Social: write schedule

2

11:30am Blog: write and post

3

4pm Ad: performance review

4

10am Local SEO: add a new listing

10:30am Reputation: add a new listing

11am Email: send and review email

Show all

5

10am Blog: Outline

6

11am Email: creative brief

7

8

10am SEO: page review and update

9

11:30am Blog: write and post

10

4pm Ad: performance review

11

11am Email: send and review email

12

10am Ads: creative brief

13

14

15

10am SEO: page review and update

16

10am Ads: content creation

11:30am Blog: write and post

17

4pm Ad: performance review

18

11am Email: send and review email

19

10am Ads: landing and thank you page

20

21

10am Ad: setup and launch

22

10am SEO: page review and update

23

11:30am Blog: write and post

24

4pm Ad: performance review

25

11am Email: send and review email

26

10:30am Local SEO: review a listing

11am Social: ROI analysis

27

28

29

10am SEO: page review and update

30

11:30am Blog: write and post

1

4pm Ad: performance review

2

10am Local SEO: add a new listing

10:30am Reputation: add a new listing

11am Email: send and review email

Show all

3

10am Blog: Outline

4

Execute your plan.

Let the rubber meet the road. Each task will take a little time to master; however, by posting daily and reviewing your content each month, your business will have a social media impact.

We suggest linking the step by step guides and templates to your task calendar to make it easy to complete your tasks.
Monthly Task Execution
  • Write a month of social posts

    1. Open the social media schedule template.


    2. Make a copy of the template and rename it.


    3. Complete the template by adding posts for each of the platforms.

Daily Tasks Execution
  • Post to your social accounts

    Each day log into your social account and copy and paste your post from your social schedule to your post.


    To save time, try using a social media scheduling platform like hootsuite or hubspot. Please note, monthly fees may apply depending on your subscription.


    For specific help, go to the platforms help center:


    Facebook

    Twitter

    LinkedIn

    Instagram

    YouTube

    Pintrest

Assess your plan.

It is important to give your posts some time to generate leads. Equally important is reviewing the effort of the marketing campaign vs the results. 

If things are going well, put more into it.  If not, adjust to see what you can do to get more out of it.
  • Review impact of social posts

    1. Go to your Facebook company page and review impressions, clicks, and shares. Are you trending up? What is the impact of your increased brand awareness?


    2. Go to Google Analytics and review the impact to your site traffic, your lead conversions, and sales if applicable.


    FOR STEP BY STEP INSTRUCTIONS click here


Adjust and Repeat 

Don't give up on social media marketing if you are not seeing an immediate, direct impact. Try adjusting your content.  Think about why would your audience care about your message. And most importantly, make sure you answer the question "what's in it for me?" (me being your audience).

If it is working, try adding some more social platforms to your monthly content writing routine. Also, try boosting some posts that had good organic engagement.

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