Why Should Local Businesses Distribute Content Through Facebook Ads?
Justin Babcock • March 10, 2020
Facebook Ads have become the best way for small businesses to advertise efficiently and cost-effectively. For as little as a dollar a day, you can micro-target your ideal client/customer.
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Video Transcript:
So now that you have your content, what are you going do with it? A lot of people just put it on their website and forget about it and then they go "oh but it's not working."
Well, the truth of the matter is you have to distribute it. You can't just simply you know, throw it out there in the wind and hope some people pick it up and the best place to start is step number two, which is Facebook ads.
So, why is Facebook so effective in making billions of dollars every year? it's their targeting you can target based off
the demographics such as location, age, what languages people speak, their actual relationship status, single/married. Are they engaged? You can look at their education.
You can go so deep as to get get their field of study, what schools they went to. You can target based off of their finances, their net worth whether they live in a condo a home, a multi-family home, what generation they're in.
You can target life events such as anniversaries, if they're away from their family. If they got a new job, you can target based off of their parents, their political affiliation and you can even get into interests. Such as they're interested in economics, are they interested in health care, what entertainment do they like, fitness, wellness, food and drink habits and then you get into behaviors such as like automotive and financial, X Patriots, what their travel is like. You can look even at connections and re-market.
It's absolutely phenomenal the targeting that you have. And what you can do in Facebook ads to be able to get your message out.
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