Digital Marketing How-To Blog

Check out the latest marketing tips, tricks, hacks, and how-tos in Web Education Services' marketing blog.

By Justin Babcock 04 Oct, 2023
In the complex world of business, understanding the distinction between market behavior and marketing actions is paramount. Often, newcomers to the marketing realm are confounded by the unpredictability of the market and how it sometimes seems to defy their marketing efforts. A simple, yet enlightening analogy can help elucidate this - think of the market as the weather and marketing as farming.
By Justin Babcock 18 Jul, 2023
A website isn't just a nice-to-have for businesses these days, it's a must-have. A well-designed website enhances your brand's online presence, paves the way for customer engagement, and business growth. In this article, we explore the 7 qualities you should look for in a New Port Richey web designer. We will also introduce you to Web Education Services - a Google 5-star rated web design agency.
By Justin Babcock 12 Jul, 2023
In the ever-evolving digital landscape, establishing an online presence is paramount for every business. A well-structured and designed website can greatly enhance your brand's visibility and credibility. However, the process of creating a website can be daunting, especially when confronted with decisions like the cost of hiring a designer, how to find a suitable one, or opting for a do-it-yourself (DIY) approach using website builders like Wix or Squarespace. Making an informed choice can be challenging, but it's not impossible. Figuring Out Your Budget and Time: The Classic Decision Building a website involves an investment of both time and money. Hiring a designer can cost between $100 to $200 per website page, whereas setting up a website yourself might consume around 4 hours per page. It's a classic time or money conundrum that forces you to reassess your priorities. Do you have the design skills to build a website yourself? If not, using DIY applications may extend the time it takes for you to establish your online presence. However, if your budget is tight, investing your time into learning and implementing the process might be a viable option. DIY Website Builders: A Blessing or a Curse? Website builders like Wix, Squarespace, and WordPress have made website creation accessible to everyone, regardless of technical expertise. But are they always the best choice? Wix Pros: Wix offers an intuitive drag-and-drop interface and a variety of templates, which make it easy for beginners to create a website. It also provides advanced features for more seasoned users. Cons: The flexibility of Wix can also be its downfall, as the wide range of options can be overwhelming. Its SEO capabilities have been criticized, and the free plan comes with ads. Squarespace Pros: Squarespace is known for its sleek, professional design templates. It offers comprehensive features and excellent customer support. Cons: Squarespace's pricing is slightly higher compared to other builders, and the platform can be less intuitive for first-time users. WordPress Pros: WordPress offers incredible flexibility and control, with thousands of themes and plugins. It's a great choice for blogs due to its strong content management system. Cons: WordPress has a steeper learning curve compared to other builders, and you may need to handle updates and security measures manually.
By Justin Babcock 28 Jun, 2023
Google Ads is an essential tool for any digital marketer looking to drive traffic, generate leads, or increase conversions. Setting up a display ad is straightforward once you understand the steps involved. Follow this guide to create your display ad and optimize it for the best results. Step 1: Creating a New Campaign Start by signing into your Google Ads account. If you do not have an account, you can create one at ads.google.com . Once you're in your Google Ads account, navigate to the "Campaigns" section on the left side of your screen. Click the "+ New Campaign" button. This button is typically located in the main body of the "Campaigns" page, though the exact location might change due to updates.This button may also appear as a blue plus sign. The video above will show you specifically where to click. Depending on your marketing objectives, select the goal that suits your needs. Google Ads provides options like Sales, Leads, Website traffic, Product and brand consideration, Brand awareness and reach, or App promotion. If you're new to Google Ads, select 'Website Traffic' for your new campaign. For those already comfortable with Google Ads, select 'Leads' (assuming you have leads connected into your Google Ads account). Step 2: Choosing Display Ads Next, select the 'Display' option. Paste in the link of the page or product you want to promote in the link field. If a pop-up window appears, you can simply close it. Step 3: Naming Your Campaign Give your campaign a name. Ideally, this should be the same as your blog or the particular project you're working on. Step 4: Setting the Location Google Ads will prompt you to choose a target location. Click on add another location. This can be the county you're operating in, or you can choose a radius around your business location. Click on 'radius', input your address, and select the miles target to establish your service area. Step 5: Language and Budget Set your language preference and daily budget for the ad campaign. For beginners, you might want to start with English and a budget of a dollar a day, but feel free to adjust these settings based on your specific needs and strategy. Step 6: Selecting Your Audience Next, click on your audience segments. You can target audience segments by demographics or keywords. If you're new to this, it's recommended to stick with audience segments that align with your business. Step 7: Adding More Targeting For advanced targeting, click on 'Add targeting' and select your demographics. For example, you might want to exclude certain age groups, like 18 to 24 year-olds. Once you've made your selection, click on 'Done'. Step 8: Setting up Your Ad The final step involves setting up your actual ad. Start by adding your business name, and then select your images. You can either use free stock images provided in Google Ads or upload your own. Make sure to load at least 15 images to maximize your ad's effectiveness. You can also add a logo and video content. If you have a relevant video, search for it on YouTube and link it to your ad. Finally, add your headlines and descriptions. Aim for five headlines and five descriptions to maximize your ad strength. You can use pre-made headlines provided by Google, or create your own. Your 'Long Headline' should be consistent with the campaign name. Ensure that you add your descriptions the same way you added your headlines, aiming for five descriptions to get your ad strength up to excellent. Once everything is set, rename your ad group (typically the same name as your campaign) and click on 'Publish Campaign'. Now, your ad is live! Remember, the key to a successful display ad campaign is continual optimization and experimentation. Happy advertising! And if you need any help with your display ads, you know where to find us. Contact Web Education Services. If you are not a fan of blog posts and step by step articles, check out our comprehensive 13-week marketing course. It includes one to one instruction and account set up for all those frustrating marketing applications. Click here for the Marketing Launchpad Course outline.
By Justin Babcock 13 Jun, 2023
How to Create Marketing Emails from Blogs using ChatGPT: A Step-by-Step Guide Want to get your blog posts in front of more eyeballs? Well, how about turning them into marketing emails with the help of ChatGPT , the AI tool from OpenAI? Let's dive in. Step 1: Pick Your Favorite Blog Post So, you've got a blog post that you're particularly proud of, right? It's time to share it with the world! Go ahead and copy all the content from the blog post you've chosen - we'll need it for the next steps. No blog post? No problem, check out our last article " How to Talk to Chat GPT So You Get The Blog Article You Want " and get the blog article you want! Step 2: Visit chat.openAI.com Now, head over to chat.openAI.com . This is the place where you'll meet ChatGPT, your AI assistant that's going to help you create some amazing marketing emails. Step 3: Ask ChatGPT for Help Here's where you ask ChatGPT to work its magic. Simply write: "Can you write a marketing email that teases this blog?" Then paste your copied blog post right after that. ChatGPT will understand what you need and get to work on your marketing email. Step 4: Watch the Magic Happen After you've sent your request, just sit back and watch as ChatGPT transforms your blog into an engaging email. It's kind of like watching a magic show, but with words! Step 5: Give It a Personal Touch While ChatGPT is smart, it might not capture your brand's voice perfectly. So, take a look at the generated email and tweak it as needed to really make it sound like you. Step 6: Use Evernote to Fine-Tune Your Email We recommend using Evernote to fine-tune your email. You can paste the draft into Evernote, make your tweaks, and keep everything nicely organized. Step 7: Transfer Your Email to Your Marketing Software Once you've polished up your email and it sounds just right, move it into your preferred email marketing software. This is where you'll make it look pretty and prepare it for sending. Need more tips on sending marketing emails? Don't forget to check out our post on The Basics Of Sending A Marketing Email . It's full of helpful info to make your email marketing journey easier. Step 8: Send It Off to Your Readers Now comes the fun part – hitting the 'send' button and sending your newly crafted email off into the inboxes of your audience. And there you have it! Turning your blog posts into marketing emails is a fun, effective way to reach more readers and drive more traffic to your blog. Happy emailing! If you are not a fan of blog posts and step by step articles, check out our comprehensive 13-week marketing course. It includes one to one instruction and account set up for all those frustrating marketing applications. Click here for the Marketing Launchpad Course outline.
By Justin Babcock 28 Mar, 2023
Once upon a time in the bustling city of Webville, there lived a wise business owner named Harold. He had built his empire on hard work, dedication, and a deep understanding of the mysterious world of search engine optimization. His business flourished, thanks to his mastery of fat head, chunky middle, and long-tail keywords. In the dark corners of the city, a sinister character named Spammy lurked, preying on unsuspecting business owners. Spammy spread chaos with false promises of getting their websites to rank on the first page of Google by using magical key phrases. However, little did they know, Spammy's methods lacked substance and understanding of the true art of SEO. One day, Harold received an email from Spammy, claiming that his site wasn't ranking well on Google. Intrigued by the bold claim, Harold decided to play a game with the villain. He replied to the email, asking Spammy about the key phrases he had analyzed, his strategies for magically boosting rankings, and how he quantified his claims. He demanded context and evidence to support the villain's assertions. While awaiting a response, Harold turned to his trusty tools: Google Analytics and Google Search Console. He studied the data, analyzed user behavior, and identified areas for improvement. With renewed confidence, Harold continued to hone his SEO strategy to drive more traffic, leads, and sales. Meanwhile, Spammy struggled to provide a coherent response to Harold's questions. He realized that his methods couldn't stand up to the scrutiny of a true SEO master like Harold. Defeated, Spammy slunk back into the shadows, seeking easier prey. With his site's rankings steadily improving, Harold decided to share his knowledge with other business owners in Webville. He offered to review their Google Analytics and Search Console data, helping them better understand their website's performance and develop more effective SEO strategies. And so, the legend of Harold the SEO Hero spread throughout the city, empowering business owners to stand up against the empty promises of villains like Spammy. In the end, the business owners of Webville thrived, guided by a deeper understanding of key phrases, context, and the importance of focusing on what truly matters – driving traffic, leads, and sales. Want to take the first step in becoming Harold? Read our latest blog about The Truth Behind the First Page of Google Rankings .
By Justin Babcock 28 Mar, 2023
The internet is filled with SPAM solicitations claiming they can get your website to the first page of Google for specific key phrases . While ranking on the first page of Google may sound enticing, it's essential to understand that not all keywords are created equal. In this blog article, we will discuss the diversity of key phrases, the importance of context, the futility of ranking for keywords with no search volume, and the true meaning of success when it comes to Google rankings. We'll also delve into fat head keywords, the chunky middle, and long-tail keywords, which are crucial concepts to consider for an effective SEO strategy. The Diversity of Key Phrases and How People Search People search for information in various ways, using a wide array of key phrases. These phrases can range from specific long-tail keywords (e.g., "affordable SEO services for small businesses") to broad, more generic terms (e.g., "SEO"). It's crucial to recognize that the search intent and competition for each keyword can be vastly different, which makes a one-size-fits-all approach to ranking on Google ineffective. Fat Head Keywords: Fat head keywords are highly popular and sought-after search terms that users frequently input into search engines. These keywords generally consist of one to three words and attract significant traffic. However, their high competition level makes it challenging for smaller businesses and websites to rank for them. For example, in the travel industry, a fat head keyword might be "cheap flights" or "best hotels." The Chunky Middle: Chunky middle keywords find the sweet spot between search volume and competition. These terms typically comprise four to seven words and maintain a considerable search volume, while being less competitive than fat head keywords. This makes them an ideal target for businesses looking to enhance visibility without vying against industry behemoths. For instance, in the travel industry, a chunky middle keyword might be "affordable family vacation packages" or "best weekend getaways for couples." Long-Tail Keywords: Long-tail keywords are highly specific, lower-volume search queries that usually contain four or more words. Although these keywords have less search volume, they offer lower competition and higher conversion rates due to their ability to cater to users with a more defined search intent. For example, in the travel industry, a long-tail keyword could be "budget-friendly eco-resorts in Costa Rica" or "luxury boutique hotels in Paris for honeymooners." The Importance of Context Ranking on the first page of Google without considering the context of the keywords is meaningless. It's essential to understand the search intent behind each keyword and how relevant it is to your target audience. For example, if you're a small business offering SEO services, ranking for the keyword "free SEO tools" may not be helpful, as it doesn't align with your business's offerings or your target audience's needs. By focusing on context, you can identify the most valuable keywords for your business, regardless of whether they're fat head, chunky middle, or long-tail keywords. Keywords With No Search Volume While SPAM solicitations might promise to rank your website for specific keywords, it's vital to consider the search volume for those keywords. Ranking on the first page of Google for keywords with low or no search volume will not drive traffic to your website, nor will it help your business grow. Instead, focus on keywords with substantial search volume and relevance to your target audience. A balanced approach that targets fat head keywords, the chunky middle, and long-tail keywords will provide a more comprehensive SEO strategy, ensuring a steady flow of organic traffic. The True Measure of Success: Traffic, Leads, and Sales The ultimate goal of any SEO strategy should be to increase traffic, generate leads, and drive sales. The only way rankings matter is if they impact these metrics positively. To achieve this, you need to analyze your current traffic, understand how it converts to leads and sales, and optimize your website to improve upon this process. By concentrating on keywords that resonate with your target audience, such as fat head, chunky middle, or long-tail keywords, you can attract more qualified leads that convert better, ultimately leading to increased sales and revenue. Understanding Google Analytics and Google Search Console To accurately measure the success of your SEO efforts, you must familiarize yourself with Google Analytics and Google Search Console. These tools provide valuable insights into your website's performance, user behavior, and keyword rankings. By analyzing this data, you can identify areas of improvement and develop a more effective SEO strategy tailored to your specific goals and target audience. Google Analytics: This tool helps you track website traffic, monitor user behavior, and analyze the effectiveness of your SEO efforts. By understanding which keywords drive the most traffic and which pages have the highest conversion rates, you can make data-driven decisions to optimize your website for better results. Google Search Console: This tool allows you to monitor your website's performance in Google search results. It provides information on your website's visibility, indexing status, and any technical issues that may affect your rankings. Additionally, it offers insights into the keywords that drive traffic to your website, allowing you to fine-tune your SEO strategy further. By leveraging these tools and understanding the data they provide, you can create a well-rounded SEO strategy that targets the right mix of fat head, chunky middle, and long-tail keywords to drive traffic, leads, and sales. Your Site Isn't Ranking Well On Google So, the next time you receive one of those lovely emails stating, "your site isn't ranking well," why not play a little game? Start by grilling them about key phrases – which ones they examined, how they plan to magically boost your rankings, and how they're quantifying their claims of "good" or "not good." Don't forget to demand context, too. But hey, let's be real – you're already on top of your game, measuring all these things and knowing precisely what's working, what's not, and how to elevate your site to new heights. So, maybe just chuckle at their audacity and hit "delete." If you need some help reviewing your Google Analytics and reading your Google Search Console. Give us a call, 727.222.6984 . We'd be happy to look over things with you. You can also get on our calendar by clicking here .
By Justin Babcock 20 Feb, 2023
Content marketing is an essential aspect of marketing that involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience . Developing a marketing workflow can help you build brand awareness, generate leads, and drive conversions. In this article, we'll explore the typical workflow for a content marketing campaign and provide tips to help you execute each step effectively.
By Justin Babcock 14 Feb, 2023
Chat GPT is a hot topic right now. But, it can be frustrating for the average user. You use Chat GPT and get great ideas . You get great content. But it's just not structured right. To get your content to produce leads, you will need to talk to (prompt) Chat GPT with better requests. Keep reading, and I will show you how to make Chat GPT create engaging blog articles with great calls to action.
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