Next-level content creation skills. We got you covered with our free content creation lesson! Our instructors are here to offer you a 45-min training session covering our greatest tricks and tips for writing. Whether you're a business owner looking to improve your website's content, a marketer looking to create more engaging social media posts, or just someone looking to improve their writing skills, this is for you. Here's a sneak peek at what you can expect to learn:

Should is a word that can hold you back. It's a psychological dead end. The word should is a limiting word because it creates a feeling of obligation, which stops you from following through on things that are important to you. When you say "I should do this," what you mean is "I'm supposed to do this." And when we feel obligated to do something, we often don't follow through with it—we just don't feel like doing it. "Should" Means There's No Point And Is A Marketing Dead End When you tell yourself that you should be doing something, your brain gets the message that there's no point in trying because it's not what you really want or need—it's just something you feel obligated to do. So instead of making progress toward your goal, all that thinking about what you "should be doing" actually stops progress in its tracks! Real Marketing Progress Is About Change You see, real progress is about identifying what you want to change. It's not just about saying what you "should" do and hopefully doing it. Strategy and change is about figuring out where your business is going and deciding how best to get there. So instead of "shoulding" like: "We should post more to social media." Try something more along the lines of: "Our company wants to increase sales by 20%. We believe we can increase sales by bringing in new customers through social media." That way, when you're looking at your strategy later on down the line and things don't go according to plan (which will happen), you'll have a much better idea of where things went wrong—and be able to fix them! Goals, Measurements, and Marketing Tactics Real change comes from a sound strategy, and a sound strategy comes from identifying a goal, figuring out how to measure that goal, and trying tactics that will affect that measurement. The first step is to define the change you want to see. What is it that you'd like to get done? What is it that needs fixing? What do you wish was different? Once you've defined your goal, the next step is figuring out how you're going to measure it—that is, what will happen when you reach this goal? This might seem obvious, but sometimes we don't think about things in terms of numbers or data points because we're so focused on just making sure things get done. But if we don't know what success looks like, how can we know if we're getting there? So now that you've identified your goal and figured out how to measure it, it's time for the fun part: trying tactics that will affect that measurement! This might sound like an overwhelming task (and sometimes it can be), but don't worry—you don't have to try everything at once! Start with one thing at a time; figure out what works for your business; and then move on from there. If you need a little strategic push, download the EOS 2-page business plan. If you need help, give us a call (727) 222-6984.

Planning for the year ahead can be a daunting task. Even if you have a lot of experience, it can still be hard to know where to start and how to organize your thoughts. And if you are like most businesses, the planning process starts in January, February, or gets forgotten altogether. All you are left with is Einstein's definition of insanity, "doing the same thing over and over and expecting different results.” Two Page-business Planning Template For Small Businesses This week I want to introduce you to a better way. Unfortunately, this is not one of our programs, but I believe in EOS so much I want you to take two hours before the new year and try out this great organization tool! Download the EOS two-page business plan , and organize your thoughts for 2023. This two-page business plan is a strategic tool that lets you focus on what's important and ensures that your organization stays on track throughout the year. Defining Your Business Strategy EOS two-page business plan helps you define your strategy by: - Identifying your core values - Documenting your core focus - Defining your 10-year target - Developing your marketing strategy - And, mapping your 3-year picture Turning Your Business Strategy Into Action The best part about this 2-page business plan is that it helps you turn your strategy into action by: - Developing your 1-year plan - Documenting your 90-day rocks (quarterly milestones) - And, defining your organizational issues The 2-page business plan helps you take all those ideas for your business and articulate them into a road map for the future. Get The 2-page Business Plan Template Click here to get your 2-page PDF. For more information give me a call at 727.222.6984 and I'll let you know about my personal experience with EOS or visit: eosworldwide.com/blog/test-driving-vto to learn more about Traction & The Entrepreneurial Operating System.

Google My Business has moved from a dashboard to Google Search. For the last few months, you had an option of how you wanted to edit your listing. Now, Google is forcing users to the new interface. Here's what you need to know. The interface for Google My Business has changed, but don't worry—it's still the same great service. The new design is set up to make it easier for you to manage your business information from Google Search or Google Maps. The best part is posting quickly. You can go to https://business.google.com/locations and click on the post an update icon. Post Update Icon In Google My Business

Content marketing can be tough for a few reasons. 1) It takes work to find a good topic. 2) Crafting your topic and message into a coherent article can be difficult. 3) Finding the right image or video to accompany the post can be time-consuming. Fortunately, there are modern content marketing apps to help you tackle the hard work and turn marketing chaos into a simple process. Here's what you can do.

It's not uncommon to see small businesses scrambling to develop their marketing strategy. You know what you do every day & how you help, but you don't know how to communicate "how you help" to new customers. You may have even tried some things on your own, and the marketing tactics didn't work out. So you try something else… and then something else… and then something else again. The problem with this approach is that it can lead to a lot of wasted time and money. Your marketing topics are disorganized and subjective Your marketing applications are disjointed and incomplete You don't understand your analytics and have no clue if your efforts affect anything But what can you do? You don't have the resources or expertise to develop an effective marketing campaign.

Facebook Ads are a combination of budget, audience, and content. When creating your ad, you need to decide how much money you want to spend on it and who you want to reach. Most importantly, the ad better have content that converts. Here's what you need to consider. Facebook Ads require a budget. You can't just create a Facebook Ad and hope it works. You need to have a budget in mind before you get started. If you're doing the ad yourself, you'll want to start small and scale up as needed. We suggest starting with just a dollar a day. That way, you will become familiar with the platform, get used to reading the analytics, and learn what to do without breaking the bank. Every week add new Facebook at $1 per day. Once you reach 5 ads, start turning off the lease-performing ad and post your new ad. The best ads will naturally rise to the top. A good Facebook ad targets the right people. The best way to target your audience is by using interest-based targeting. For example, if you're selling new homes in Atlanta, Georgia, target people who like real estate or home improvement sites or blogs. The more specific your targeting is, the better results you'll get from your Facebook Ads campaign. You also want to target by location. Again, if you are selling a new home in Georgia, you might not want to spend your ad budget in Colorado.  Great content turns a Facebook ad into a lead generation machine. If people see an ad that looks interesting or useful enough to share with their friends or family members, it will increase engagement with your brand. This is where great copywriting comes in handy — if it sounds useful and you have a great call-to-action, you can start to drive people to your product and service. Images & videos that look and feel like your audience's needs and wants also help convert those Facebook users into leads and sales. To learn more about how to create the content for your Facebook Ad, check out our cornerstone content create blogs: Topics: Keyword And Topic Research In Under A Minute. Writing: Writing Tools That Can Simplify Your Marketing. Images: Create Marketing Graphics In Under 2 Minutes With This Simple Process! Now that you have content, you can post to Facebook by watching our video and following along with our written instructions. 𝐒𝐭𝐞𝐩 𝟏 Go to your Marketing Launchpad account. If you don't have an account, use our demo account .

TikTok is one of the most downloaded apps in the Google Play Store, and the app has a user base of over 1 billion people. So, it’s no surprise that businesses are taking advantage of this platform to reach out to their target audience. If your business is not on TikTok, it's probably because you don't know how to manage the account. After all, who is going to be the person responsible for downloading and learning how to use the app? You are worried that managing a TikTok account is going to be a headache. Fortunately, TikTok has solved this management problem by offering a desktop posting feature. Here's what you can do.

Posting to Google My Business is one of the most important things you can do for your business. GMB posts are indexed by Google and used in both organic and local search results. If you don't use GMB, you're missing out on a lot of traffic and leads. Posting Builds Your Location Authority Google uses location data from GMB posts to help determine your location's authority in search results. If you have a lot of high-quality posts, this can help your local pack ranking and organic rankings as well. Posting Increases Local Pack Ranking Signals Because local pack results are based on the quality of your location's listing, it's very important that your listing has a high number of positive signals like reviews and photos. Posts are one more piece of that puzzle that can help boost your local pack ranking position! Posting Helps Your Maps & SERPS Visibility The search engine results page (SERP) is a mix of Google Ads, Maps Results, and organic results. Oftentimes, map results can outweigh page results and appear at the top of Google. This is even more apparent when a business has geographic constraints like a restaurant, pool service, general contractor, or any other type of local business. Maps visibility is important because it helps people find your business easily. The more visible your business is on Google Maps, the more likely a customer is to visit your location and make a purchase from you. The Best Part About Google My Business Posts The best part, it is free promotion! Your business listing shows up in search results for your name and address (as well as other information about your business) which gives potential customers a way to find out more about what you do, who you are, and why they should choose you over another company offering similar services/products. Here's what you can do to start posting to Google My Business!