5006 Trouble Creek Rd, New Port Richey, FL, 34652, United States

Email Marketing Guide

Learn how to setup your email marketing and create a predictable, repeatable process for emailing contacts and analyzing the results.

Looking for a quick guide to get your email stared?

We've got you covered.

We will show you how to create an impactful email in a one page quick guid for writing marketing emails.

Why Email Matters:

Potential customers are not always ready to buy. This is usually because there is a lack of awareness, a lack of understanding, a lack of perceived value, a lack of necessity, or a lack of availability.

Whatever the reason, email marketing is a great way to stay in touch with leads and be there when they are ready.

What to Expect from Your Email Efforts:

You can expect a 25% open rate and a 10% click through rate. Results may vary depending on industry and the quality of the call-to-action.

Before You Start an Email Campaign, Ask Yourself:

Is approximately 6 hours a month worth engaging with 10% of your email list once a month?

Your Step-by-step How-to Guide for Email Marketing

1

Pick your Email Platform

Their are many different platforms that can help you get your message out. Click on each platform below for a short description of pros and cons.

Mail Chimp

See what our friends at Email Tool Tester are saying.
Gmail

THE PROS

Gmail is a great tool for sending sales related emails. If you are already familuare with Gmail and your mailing list is realatively small. Gmail is a great way to start testing the waters for email marketing.

Facebook events has 40% growth year-over-year in user engagement.

THE CONS

Gmail is really meant for 1-to-1 or small group communications. The sending limits are 500 emails per 24-hours. And you have to BCC everyone to prevent the group from seeing your entire mailing list.
Constant Contact

See what our friends at Email Tool Tester are saying.
Hubspot

See what our friends at G2 are saying about Hubspot.

Need more help? Click here to schedule a FREE 15-minute consultation with one of our marketing experts.

2

Build your email template(s).

Click on each platform below for instructions and links to getting started.

3

Create a content calendar.

It's important to layout when you are going to do what. Fortunately, we've put together the best practices for you.

Manually add the following events to your calendar or task list.

Or email support@webeducationservices.com from a Gmail account and we will transfer a complete content calendar to you. Just remove the tactics you don't want.

Monthly Tasks or Repeating Events (add to your calendar)

Weekly Tasks or Repeating Events (add to your calendar)

Example Content Calendar:

Sun

Mon

Tue

Wed

Thu

Fri

Sat

10am SEO: page review and update

10am Social: write schedule

11:30am Blog: write and post

4pm Ad: performance review

10am Local SEO: add a new listing

10:30am Reputation: add a new listing

11am Email: send and review email

Show all

10am Blog: Outline

11am Email: creative brief

10am SEO: page review and update

11:30am Blog: write and post

4pm Ad: performance review

11am Email: send and review email

10am Ads: creative brief

10am SEO: page review and update

10am Ads: content creation

11:30am Blog: write and post

4pm Ad: performance review

11am Email: send and review email

10am Ads: landing and thank you page

10am Ad: setup and launch

10am SEO: page review and update

11:30am Blog: write and post

4pm Ad: performance review

11am Email: send and review email

10:30am Local SEO: review a listing

11am Social: ROI analysis

10am SEO: page review and update

11:30am Blog: write and post

4pm Ad: performance review

10am Local SEO: add a new listing

10:30am Reputation: add a new listing

11am Email: send and review email

Show all

10am Blog: Outline

4

Execute your plan.

Each task will take a little time to master; however, by reviewing your email campaign(s) weekly, your business will see increased engagement from past and future customers.

We suggest linking the step by step guides and templates to your task calendar to make it easy to complete your tasks.

Monthly Task Execution

Weekly Task Execution

5

Assess your plan.

It is important to give your emails some time to generate leads. Equally important is reviewing the effort of the marketing campaign vs the results.

If the email campaign is going good, put more into it. If not, adjust your next email campaign and see what you can do to get more out of it.

6

Adjust and Repeat

Don't give up on email marketing if you are not seeing an immediate, direct impact. Try adjusting your content. Think about why your audience cares about your message. And most importantly, make sure you answer the question "what's in it for me?" (me being your audience).

Try segmenting your list, changing the email frequency. If your email has a lot of information, try simplifying the message.