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How-to Write, Post and Promote a Blog
Learn how to create a blog to improve your search rankings, keyword rankings, and SEO.
We suggest creating a marketing plan before starting any marketing tactic. This ensures consistency across your marketing effort.
Take 15 minutes and complete our questionnaire, and we will send you a custom marketing plan, a custom content calendar, and our complete creative brief template guide.
Step 1: Outline your blogs
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1. Create a titleList Item 1
Titles serve two masters.
First, you need a title that matches your targeted keywords. Make sure to segment it in some way. If you own a charter boat company, think "The Best Sunsets in Palm Harbor" in stead of "The Best Sunsets".
Second, you need a title that is interesting enough that people will click on it.
We suggest starting a blogging outline with three to five blogs centered around one theme.
By creating an outline, you can have a few working titles that can be adjusted as the creative juices flow.
If you are struggling for a topic, our favorite advice is... write about your last job or the last product you shipped. Write about the last email you wrote to a client or prospect. Write about the thing you have to explain over and over and over again.
Just think about your client/customer and think about the conversations you are always having with them. What's the one thing you wish they knew?
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2. Find an imageList Item 2
Ideally, you have some original photography. Lots of times photos from your phone are better than any stock photos you might download.
Don't just grab anything from the Web. You can get in trouble if you use copyrighted photos.
Our favorite free source for photos is https://unsplash.com/
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OPTIONAL TIP 1
Canva is a great resource for doing some simple graphic layouts. Web Education Services uses it regularly to make quick graphics for social media and blogs.
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OPTIONAL TIP 2
If you need some more advanced photo editing, check out Pixlr.com. It's like Photoshop for marketers.
It get's the job done with enough features to make it fun.
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3. Write a subtitle/intro
Subtitles are more like intro paragraphs. Depending on your platform, they can be tagged as H2 or H3. And contain some valuable keywords for Google to crawl.
Subtitles can be one to two sentences or as long as a few paragaphs.
They should be keyword rich, but still engaging enough not to lose a reader.
You'll notice in our GREAT 8 blog, our subtitle is 4 paragraphs.
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4. Write some sub-headersList Item 3
People tend to skim through blogs before reading the whole thing.
It is important to have bold sub-headings that make it easier for a reader to get the gist of your message. If they like what they see, they will dive deeper into the Blog.
Sub-headers also let Google know what is important. Again, try to make headers keyword rich.
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5. Repeat
Your blog outline should be a brainstorming process. This is why we like to have 5 running blogs on our outline.
It lets us play with different ideas across a few different blogs, instead of trying to cram too much into a signal post.
Step 2: Schedule your writing time
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1. Create a repeating event or taskList Item 1
We like Google Calendars because it is user friendly and also ties back to a lot of the free software we use. However, any calendar application will work.
Simply block out an hour or two each week for writing and publishing your blog post. Since you have the outline done, the artical itself should flow realitively easy.
Remember, you are an expert in your field. Write as if you were talking to a customer. Better yet, think of a customer you've recently talked to and pretend that you are writing an email to them.
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2. Link your outline to the event or taskList Item 2
You are going to want to link your outline to the event or task. This way, when its time to write, you have your outlines ready to go.
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3. Optional outsourcing
It is importanat that you have the strategy down. You need to know the topic, keywords, and call-to-action.
But you don't need to be a writer. Check out https://www.writeraccess.com/. You can find quality writers at a competitive rate.
Step 3: Write and post your blog
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1. Go to https://www.studiowes.co/home blogList Item 1
- Go to your Studiowes.co dashboard
- Click on your website editor
- Click on the blog icon in the left navigation
If you don't have an account, contact us today about setting up your blog.
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2. Review your outline
- Open your blog outline.
- Review your title, image, subtitle, and headers.
- Revise your outline as needed.
If you don't have an outline, go to step 1 of this guide.
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3. Start a new blogList Item 2
- Click on the blog icon in the left navigation
- Click on new post
- Enter your post title, author and add an image
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4. Write your blog
- Add your subtitle to the blog
- Add an image to the post
- Go to your widgets and drop in H3 widget for each of the blog subheaders
- Drop in text paragraphs under each of the subheaders.
- Copy and paste your subheaders from your outline
- Start writing
Remeber to have fun. Blogs should be informative, but don't have to win pulitzers. If you are a tour guide, sound like a tour guide. If you are a personal trainer, sound like a trainer. Blogs should sound like the conversations you have everyday.
This is why I incourage people to try and write if they can. If you just don't have the time or really hate writing, check out Writer Access.
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5. Post your blog
- Click on publish
- Click on done
Step 4: Promote your post
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1. Write a social post that promotes the blogList Item 2
Write a sentence or two about the problem your blog can help solve. Or write an intro about the solution you are proposing.
It has to be engaging and make people want to click.
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2. Post to social mediaList Item 1
Follow our step by step guide for best practices.
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3. Review your outline
- Open your blog outline.
- Review your title, image, subtitle, and headers.
- Revise your outline as needed.
If you don't have an outline, go to step 1 of this guide.
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4. Write your blog
- Add your subtitle to the blog
- Add an image to the post
- Go to your widgets and drop in H3 widget for each of the blog subheaders
- Drop in text paragraphs under each of the subheaders.
- Copy and paste your subheaders from your outline
- Start writing
Remeber to have fun. Blogs should be informative, but don't have to win pulitzers. If you are a tour guide, sound like a tour guide. If you are a personal trainer, sound like a trainer. Blogs should sound like the conversations you have everyday.
This is why I incourage people to try and write if they can. If you just don't have the time or really hate writing, check out Writer Access.
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5. Post your blog
- Click on publish
- Click on done
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