MARKETING LAUNCHPAD

Left-click on the HubSpot logo above and go to your email marketing app


Hover over the last email and click on the Clone button


Rename the email with your title


Left-click the Clone button

Change the text at the top of the email with your Subtitle and Description


Do not copy the call to action paragraph


Change the button to target the latest blog


Double click the button


Copy the blog link


Paste in the target URL


Change the photo to the photo you created in Canva or Downloaded from Unsplash/Pexels


Change the photo link to target the latest blog


Double click the photo


Click the replace link


Click on Add image


Click on upload files


Select the jpg and click on the open button


Once the photo loads to your library, click on the image


Click on Settings tab at the top of the screen

Left-click on settings


Change the subject line to your title


Change the preview text to the first sentence in your body text


IF YOU GET AN “over the limit” Warning, don’t worry about it


Left-click on Send and Schedule tab at the top of the screen

Left-click on send or schedule


Click on send test email


Choose your recipients and click on send a test email


Go to your inbox and verify the email is correct


Go back to Hubspot and click on schedule for later


Schedule for later is a radio button in the right menu


Pick a time and date (Tuesday at 8:45 am)


Click on the review and schedule button in the upper-right hand corner


Click on the schedule button


You will get another popup


Click on the Schedule button again

Scroll down until you see the create post button


Click on the photo/video icon


Select the new image or video from your computer and click on open


Copy and paste your text into the body of the post


Click on post


[optional] Wait for the post to show up on your feed


Click on refresh


Share to your personal Facebook Feed

Left-click on create a post in the upper right hand corner of the screen


Left-click on Instagram feed


Copy and paste your text into Your Post


Left-click on the Add content link


Select and open your image


Left-click on Publish

Optional: [revise cover photo, https://pixlr.com/x/]


Click on create new


Instagram story and the create


Click on create a post


If under 1 min, select Instagram feed, if over select IG TV.


Paste your social remix into the post.


Click on Add content


Select and open video


Click on Publish

Left-click on the LinkedIn logo above and go to your LinkedIn account


Click on the photo or video icon


Select your photo or video


Click on Done.


Copy and paste your text into the body of the post



Click on post

Click on the Google My Business Logo above and go to your GMB account


Click on Post


Click on add photos or video


Upload your video or image


Copy and paste your title, creative copy, and hashtags into the body of the post


Select call now


Click on publish

Click on the TikTok logo above and go to your TikTok account


Click select video


Select the video from your computer


Enter your headline and hashtags


Click post

Click on the Facebook Ads logo above and go to your Facebook Ads Account.


Hover over your last campaign and click on the duplicate link.


Click on the duplicate button on the pop-up.


Rename the campaign to the title of your post.


Set category if you are a special category.


Set a daily budget to $1 or more.


Click on the Ad Set link at the top of the page

Name the ad set the same name as your title.


Select a start date of today.


Select your targeting or keep it the same.


Click on the Ad link at the top of the page.

Name the ad.


Scroll down to ad creative.


Click on the link the trashcan icon.


Click on add video.


Click on the account videos drop down.


Select page video.


Select your video.


Click on save.


Click on the ad text field.


Paste social remix into the text.


[optional] change the headline.


[optional] change the description.


[optional] change the CTA.


Click on Publish in the lower right hand corner.

Click on the Google Ads logo


Left-click on the blue plus icon


Left-click on new campaign


Left-click on website traffic


Left-click on Display


Select a campaign subtype of standard display campaign


In the field “This is the web page people will go to after click your ad” enter your blog URL


Name your campaign with the title of your post


Left-click on continue

Left-click on enter another location.


Enter all of the locations you would like to target


Set language to the same language of your post


Click on next

Enter a budget of $1 per day or higher.


Leave the bidding as is.


Click next

Left-click on the add targeting button.


Left-click on audience segments.


Select your audience segments (everything with a clock has been used before).


Left-click on browse tab.


Left-click on how they’ve interacted with your business.


Left-click in each section and make sure each selection is checked.



Left-click done.


Left-click next

Click on the Google Ads logo


Left-click on the blue plus icon


Left-click on new campaign


Left-click on website traffic


Left-click on Display


Select a campaign subtype of standard display campaign


In the field “This is the web page people will go to after click your ad” enter your blog URL


Name your campaign with the title of your post


Left-click on continue

Left-click on enter another location.


Enter all of the locations you would like to target


Set language to the same language of your post


Click on next

Enter a budget of $1 per day or higher.


Leave the bidding as is.


Click next

Left-click on the add targeting button.


Left-click on audience segments.


Select your audience segments (everything with a clock has been used before).


Left-click on browse tab.


Left-click on how they’ve interacted with your business.


Left-click in each section and make sure each selection is checked.



Left-click done.


Left-click next

Go to https://analytics.google.com/analytics/web/. If you don't have a Google Analytics GA4 account, schedule a demo with us today, and we will help you set up your Google Analytics account for free.


Click on the Reports tab located in the left navigation pane, second from the top.


Click on the Acquisition tab under the Life Cycle header, then click on User acquisition.


Click on the date range in the upper right-hand corner. Click on Last 28 days, click on the Compare toggle button and switch it from gray to blue—Click Apply in the lower right-hand corner of the box.


Scroll down and look at what channels produce the most visitors. More importantly, how is each channel changing? Is it going up? Down? By how much? What can you do to influence these results?


Click on the blue plus button at the top of the table, to the right, under the search bar. Click on page screen and click on landing page.


Scroll down and look at what pages produce the most visitors. More importantly, how is each page changing? Is it going up? Down? By how much? What content can you create to drive more traffic to your website?

Click on the Engagement tab located in the left navigation pane, third from the top, then click on the Conversions tab.


Scroll down and look at what conversions produce the most leads. More importantly, how is each conversion changing? Is it going up? Down? By how much? What can you do to influence these results?


Click on the blue plus button at the top of the table, to the right, under the search bar. Click on session acquisition and click on Session source / medium.