Social Media Posting with Marketing Launchpad

Learn how to post to social media with the Marketing Launchpad process. Includes setup links, step-by-step posting, and expert tips.

Create Your Social Media Accounts First

You can’t post if you don’t have an account. Before you start, set up business profiles on each platform you plan to use. Here are direct links to get started:

• Create a Facebook Page
  
  
• Set up Instagram Business
  
  
• Create a LinkedIn Company Page
  
  
• Add a Google Business Profile
  
  
• Open a TikTok Business Account
  
  

Take time to complete each profile:

• Use a consistent logo and cover photo
  
  
• Write a short, keyword-rich bio
  
  
• Add your website and contact details
  
  

Consistency builds trust and makes cross-platform posting more seamless.

Step-by-Step: Posting to Each Platform from Your Launchpad

With your accounts ready, it’s time to post. Here’s how to do it:

Facebook Page

1. In the Marketing Launchpad, click on the Facebook Button
   
   
2. You will land on your Page publishing interface. You may need to go to https://www.facebook.com/pages/?category=your_pages&ref=bookmarks and click on create post.
   
   
3. Click Photo/Video then Add Photos or Add Video
   
   
4. Select your prepared media
   
   
5. Paste your caption into the text field
   
   
6. Add your link at the bottom of the caption (Links are clickable on Facebook)
   
   
7. Set a custom thumbnail (Click Edit on the video, Choose Change thumbnail, 
   Upload your JPEG thumbnail, Click Save)
   
   
8. Final checks
   
   

• Tag relevant partners using @ where appropriate
  
  
• Check that the link unfurls to the right page
  
  

Publish

• Click Post
  
  
• If you prefer to schedule, choose Schedule and set date and time
  
  

Tips

• Use 16:9 videos for the feed to take up more vertical space
  
  
• Keep the first 125 characters punchy so the hook shows before the fold
  
  
• If the auto thumbnail looks better than your upload, you can switch back
  
  

Instagram

Important notes

• Links in feed captions are not clickable
  
  
• If you need a clickable link, add it to your profile link tool, then add “Link in bio” to the caption, or publish a Story with a link sticker

Getting started:

• In the Marketing Launchpad, click the Instagram Button
  
  
• Click Create then Select from Computer
  
  
• Choose the version sized for your intended placement
  
  
• Feed and Reels prefer vertical 9:16
  
  
• Use the crop tool to frame the subject correctly then click Next
  
  
• Paste your caption
  
  
• Put key keywords and the hook in the first line
  
  
• Put hashtags at the end
  
  
• Optional
  
  
• Add location for local reach
  
  
• Tag collaborators or featured accounts
  
  
• Accessibility
  
  
• For videos, include on-screen captions
• Publish
  
  
• Click Share
  
  
  

Tips

• Keep text on thumbnails large and centered so it is readable in the grid
  
  
• Reels need a strong first two seconds for retention
  
  
• If the campaign requires a clickable link, post a companion Story with a link sticker
  
  

LinkedIn Company Page

• In the Marketing Launchpad, click LinkedIn
  
  
• Click on "me" and select your page from the dropdown
  
  
• Choose Media then Upload from Computer
  
  
• Select your video or image
  
  
• Set a custom thumbnail for video
  
  
• Click the thumbnail icon or Add video thumbnail
  
  
• Upload your JPEG thumbnail

• Paste your caption
  
  
• Keep the first sentence concise and value-forward
  
  
• Links are clickable, place the URL at the end
  
  
• Add hashtags that match your industry terms
  
  
• Publish with Post or choose Schedule
  
  

Tips

• Avoid link stuffing in the first line to keep reach healthy
  
  
• Tag client or partner company pages when relevant
  
  
• For B2B, 4 to 8 tight hashtags outperform long clouds
  
  

Google Business Profile (formerly Google My Business)

• In the Marketing Launchpad, click Google My Business
  
  
• Click the Post icon
  
  
• Choose your media
  
  
• If your video is over one minute, upload the JPEG image instead
  
  
• Paste your description
  
  
• Add your call to action
  
  
• Click the CTA dropdown and choose Learn more (or the CTA that best fits)
  
  
• Paste your full URL with UTM parameters in the link field
  
  
• Check the preview
  
  
• Click Post
  
  

Tips

• Keep copy concise and location aware to match local intent
  
  
• Use a clear product or service photo if video length disqualifies the upload
  
  
• Offers and Events are separate post types. Pick those if you have a discount or date-driven item
  
  

TikTok

• In the Marketing Launchpad, click TikTok
  
  
• Select your vertical mobile video (9:16)
  
  
• Paste your caption
  
  
• Keep the hook in the first line
  
  
• Use 3 to 5 relevant hashtags
  
  
• Choose a cover frame that matches your brand thumbnail
  
  
• Optional
  
  
• Toggle comments on or off based on brand policy
  
  
• Set who can stitch or duet your video
  
  
• Click Post
  
  
• If scheduling is available to your account, set date and time instead
  
  

Tips

• Keep cuts tight and the first two seconds visually interesting
  
  
• Add burned-in captions so it is understandable with sound off
  
  
• Use licensed audio or original audio that you have rights to
  
  

Universal checklist for every post

Preflight

• Hook line is clear and front-loaded
  
  
• CTA is specific and measurable
  
  
• URL uses UTM parameters
  
  
• Thumbnail is on brand and legible on mobile
  
  
• Hashtag set is appropriate to the platform
  
  
• Alt text is present for images
  
  
• Captions or subtitles are present for videos
  
  
• Partner tags are correct
  
  
• Compliance checked for music, stock, and trademarks
  
  

After publishing

• Confirm the post is live on mobile and desktop
  
  
• Click the link to confirm it resolves and UTM tags are present
  
  
• Log the post in your content tracker with date, platform, URL, and asset names
  
  

Troubleshooting and quick fixes

• I do not see the right Page or Profile
  
  
• Log out of that network in another tab, log back in with the correct brand credentials, then refresh Launchpad
  
  
• My video thumbnail will not update
  
  
• Reopen the edit dialog, wait for the preview to regenerate, then save again
  
  
• Instagram says the aspect ratio is not supported
  
  
• Export a 1080 by 1920 vertical version for Reels or a 1080 by 1350 version for feed
  
  
• Google Business Profile rejected the video
  
  
• Publish the JPEG image version and include the same caption and link
  
  
• TikTok flagged the audio
  
  
• Replace with licensed audio or original voiceover, then reupload

Best Practices to Maximize Engagement

Whether you post daily or a few times per week, these tips improve visibility and results:

Stay on-brand: Keep voice, colors, and style consistent across all channels.

Use keywords and hashtags: Optimize for search and trending topics.

Post when your audience is online: Analyze platform insights to schedule peak times.

Include strong calls to action: Guide followers to read your blog, subscribe to your email list, or schedule a consultation.

For deeper guidance, explore our related resources:

• Writing Copy That Converts with AI
  
  
• Best AI Tools for Small Biz Marketing

• Create a Free Voiceover in Minutes with ChatGPT + Chrome Extension
  
  
• Marketing Launchpad Overview
  
  

These internal resources help you design content that naturally flows into social media campaigns.

Join Our Weekly Marketing Workshop

Ready to take social media posting from good to great? Join our Weekly Marketing Workshop.

Our workshops are perfect for small business owners, marketing teams, and entrepreneurs who want expert support while keeping control of their brand voice.

Reserve your spot today and start posting with confidence.

Join our Friday workshops at 2 PM Eastern where we walk through real marketing strategies step by step.

Sign up here.

Or, learn at your own pace with our Marketing Essentials Self-Paced Online Course.

Learn more here.