Why should you use this strategy?
The email marketing referral strategy is two-fold.
First, you promote your referral partner. By promoting your partner, they will feel a need to reciprocate
in some way.
Second, your audience
will appreciate
the information and not feel like you are pushing an ulterior motive. For example, if an insurance agent
promotes a good electrician, the homeowner is provided value without questioning the motivation of the agent.
When to Use,
if the majority of your leads come from referral partners.
List of Services
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Step 1: Create a list of referral partners to promoteList Item 1
Write down 12 referral partners you have, or would like to have.
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Step 2: Ask permissionList Item 2
Give your referral partners a phone call. Ask if it is okay to promote their business. 9 times out of 10, they will appreciate the offer.
A phone call also puts you top of mind. Half the time, this call generates referrals on its own.
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Step 3: Ask for contentList Item 3
Brainstorm with your referral partners about the best content to promote.
Some examples include:
- A story about how they helped a customer
- Services on their website
- Blogs on their website
- A story about how their product/service helps solve a problem
- A story about how their product/services works
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Step 4: Create a landing page or blog pageList Item 4
Get this content on your website. If it’s helpful, other people will want to know about it. You will also use this blog as your call-to-action in the next step.
Remember to always add a conversion at the end of your blog. Something like, “Did you find this helpful? Click here to subscribe to get more helpful tips”
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Step 5: Write a marketing email
Write an email that grabs your reader’s attention. Once you have their attention, pull them through the email by:
- Peaking interested in the content
- Creating desire
- Getting the reader to take action
Buy the end of the email, your reader should want to go to the landing page you created in step 4.
For more information about writing powerful marketing emails, download our Email Marketing Quick Guide.
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Step 6: Send your email using marketing email software
Our preferred software is Hubspot. However, Mail Chimp and Constant Contact are also good alternatives.
Need help setting up your software? Schedule a 30-min call with us, and we will get you started.
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Step 7: Repeat steps 2 through 7 for each referral partner outlined in step 1
Now its time to turn your email into effort into a repeatable/predictable process.
The Marketing How-To Blog
