A Complete List of Facebook Ad Call-to-action CTA Button Options

Justin Babcock • January 10, 2020

So, every time you go to run a Facebook Ad, the button choice seems to change. 

You're not sure why and it would be nice to see all your options before you start.

We we thought so too. Below is a quick reference for you to see what button is available when.

Facebook Awareness Ads CTA Button Options

Brand Awareness
  • No Button
  • Apply Now
  • Contact Us
  • Download
  • Get Showtimes
  • Learn More
  • Listen Now
  • Send Message

Reach
  • No Button
  • Apply Now
  • Book Now
  • Call Now
  • Contact Us
  • Download
  • Get Directions
  • Get Showtimes
  • Learn More

Facebook Consideration Ads CTA Button Options

Traffic
  • No Button
  • Book Now
  • Contact Us
  • Donate Now
  • Download
  • Get Showtimes
  • Learn More
  • Listen Now
  • Request Time

Engagement - Post Engagement
  • Like
  • Comment
  • Share
  • Page Like

Engagement - Page Like
  • Page Like

Engagement - Event Responses
  • Interested

App Installs
  • Install Now
  • Learn More
  • Listen Now
  • Play Game
  • Show Now
  • Sign Up
  • Wach More
  • Use App
  • Book Now

Video Views
  • Get Showtimes
  • Learn More
  • Listen Now
  • Send Message
  • Shop Now
  • Sign Up
  • Watch More
  • Book Now
  • Download

Lead Gen
  • Apply Now
  • Download
  • Get Quote
  • Learn More
  • Sign Up
  • Subscribe

Messages
  • Contact Us
  • Donate Now
  • Get Showtimes
  • Learn More
  • Send Message
  • See Menu
  • Shop Now
  • Sign Up
  • Watch More

Facebook Conversion Ads CTA Button Options

Conversions
  • No Button
  • Donate Now
  • Download
  • Get Showtimes
  • Learn More
  • Listen Now
  • Request Time
  • See Menu
  • Shop Now

Store Visits
  • Get Directions
  • Like
  • Comment
  • Share

Product Catalog Sales
  • Image Click (the images themselves are the CTA)
  • Like
  • Comment
  • Share

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