A Complete List of Facebook Ad Call-to-action CTA Button Options
Justin Babcock • January 10, 2020
So, every time you go to run a Facebook Ad, the button choice seems to change.
You're not sure why and it would be nice to see all your options before you start.
We we thought so too. Below is a quick reference for you to see what button is available when.
We we thought so too. Below is a quick reference for you to see what button is available when.
Also check out our Quick Start Guide to Writing a Facebook Ad
Facebook Awareness Ads CTA Button Options
Brand Awareness
- No Button
- Apply Now
- Contact Us
- Download
- Get Showtimes
- Learn More
- Listen Now
- Send Message
Reach
- No Button
- Apply Now
- Book Now
- Call Now
- Contact Us
- Download
- Get Directions
- Get Showtimes
- Learn More
Facebook Consideration Ads CTA Button Options
Traffic
- No Button
- Book Now
- Contact Us
- Donate Now
- Download
- Get Showtimes
- Learn More
- Listen Now
- Request Time
Engagement - Post Engagement
- Like
- Comment
- Share
- Page Like
Engagement - Page Like
- Page Like
Engagement - Event Responses
- Interested
App Installs
- Install Now
- Learn More
- Listen Now
- Play Game
- Show Now
- Sign Up
- Wach More
- Use App
- Book Now
Video Views
- Get Showtimes
- Learn More
- Listen Now
- Send Message
- Shop Now
- Sign Up
- Watch More
- Book Now
- Download
Lead Gen
- Apply Now
- Download
- Get Quote
- Learn More
- Sign Up
- Subscribe
Messages
- Contact Us
- Donate Now
- Get Showtimes
- Learn More
- Send Message
- See Menu
- Shop Now
- Sign Up
- Watch More
Facebook Conversion Ads CTA Button Options
Conversions
- No Button
- Donate Now
- Download
- Get Showtimes
- Learn More
- Listen Now
- Request Time
- See Menu
- Shop Now
Store Visits
- Get Directions
- Like
- Comment
- Share
Product Catalog Sales
- Image Click (the images themselves are the CTA)
- Like
- Comment
- Share
The Marketing How-To Blog
Learn how to start email marketing—from writing content to choosing platforms and sending your first campaign.
Learn how to use LinkedIn Articles to build your audience, share insights, and boost your professional brand—even without a website.
Discover 3 free AI image generators and a powerful prompt-writing hack to create stunning visuals for your content.
Key Variables to a Successful Facebook Ad Running a Facebook ad campaign can be a powerful way to grow your business, but it’s not as simple as boosting a post and waiting for leads to roll in. Many factors determine whether a Facebook ad will perform well or fall short. From the objective you choose to the external factors that influence your audience, each element plays a crucial role in driving success. Let’s break down the key variables that can make or break your Facebook ad campaign.
