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Repurposing creative is the one thing the big guys do well.
They are also writing several posts, blogs, and email sequences at the same time. They are continually looking at the metrics and adjusting to increase traffic, conversions, and customers.
It doesn't require a lot of work, just a little discipline. Read on to learn more.
Repurpose Your Creative
Have you ever noticed Nike's print ad, looks like the Nike commercial, and looks like the Nike Facebook ad, and looks like the Nike banner ad? There is a reason for that.
It's called repetitive creative and it serves two purposes. One, there is a consistent message that allows people to hear and see the same thing across multiple outlets. Second, the company doesn't have to create new images/video for every advertising platform saving time and money.
Small businesses, on the other hand, tend to have a new idea for every marketing campaign. They create new messages and have new images. They start from scratch and add hours of work to every project. The changing creative leads to a confusing message and wasted effort.
Stop reinventing the wheel and increase your marketing activity with the same effort.
How...
go back through your marketing efforts over the last two years. What was your best campaign? Now spruce it up a little and configure it for social media, email marketing, a blog post, and a digital marketing campaign. Spread your budget around and see what tactic has the best numbers, which brings us to point 2.
Measure and Adjust
With all the free Technology available for tracking marketing campaigns, it's a sin not to know your impressions, clicks, and conversions. The big guys know what's going on. They also understand that markets shift, so set it and forget it doesn't work.
Stop the guessing game about which marketing campaigns work and which ones don't. You have the same tools available to you as a fortune 500 company. The only difference is they look at the numbers regularly, and you look at the numbers sporadicly if at all.
How do you get started? Spend 4 hours taking the Google 101 workshop. If you learn better from an actual teacher, you can have us set up your analytics and train you in a personalized one to one classroom setting. Contact us
for more information.
Writing in Bulk
The last thing the big guys do well is writing in bulk. They will identify a goal like increasing website conversations. Then they will develop a theme, a call to action, a few general messages, a few tag lines, and a few titles that they think will help reach that goal.
From there, the big guys will write a handful of blogs, landing pages, digital ads, social posts, and email sequences. They will repurpose some of the same paragraphs across the platforms and mediums. The big guys repurpose creative to save time writing and keep a consistent message.
Small businesses tend to write when they can find the time, and the theme tends to be the first thing that pops into their heads.
Instead,
try blocking out 3 hours twice a month, find a quiet place, and write. If this is impossible (which is a reality), we suggest creating a master document in Google Docs and link it to your phone. When you get inspired, open the document and write. Most phones have a microphone option that let you dictate talk to text. Talk to text dictation is an excellent option for those of us who would rather talk through our thoughts than write. You can download a master doc template
here.
Wrapping Things Up
Do these three things: repurpose creative, measure/adjust, and write in bulk. If you need help setting up any of your systems, contact us, and we can help set up your marketing system. Our goal is
to set up
your system, teach
you how it works, and support
your marketing. Its DIY with a helping hand.
Contact Us
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