Facebook boosting | Does it work?

Justin Babcock • Oct 08, 2019

The short answer is yes, but...

...but, the post has to be engaging, and you have to create a custom audience. If you go to your business page posts, click on boost, and keep the standard boost settings, you're not going to get the results you want.

So, when should you boost, and when should you create a Facebook Ad?

BOOSTING FACEBOOK POSTS

You want to boost a post when your campaign is linear (see image below). In other words, you aren't running different ads to different audiences. Boosting keeps your advertising simple. It also allows you to build the ad first and worry about the targeting later.

Linear Ad
boost this kind of post to save time

Let's look at some of the other pros and cons of boosting Facebook posts.

PROs:

  • Boosting a post takes less time than setting up an ad.
  • You can target by location
  • You can target by demographics
  • You can target by interests
  • You can optimize bidding
  • You can set durations

CONs:

  • You cannot set campaign objectives
  • The CTA button is limited
  • You cannot run the ad against different audiences
  • You cannot run slight variations of the ad to see what creative and copy works best
If you are new to Facebook Ads, boosting is a great way to start to learn the system. If you are short on time, boosting is a great way to get your brand and message out to your audience. Boosting is also useful if you have an organic Facebook post that has high engagement. If you have Facebook Ads experience and time to optimize your ad, we suggest creating dynamic ads.

CREATING FACEBOOK ADS

You want to create a Facebook Ad when your campaign is dynamic (see image below). In other words, you want to test the same post against different audiences. Or you want to test different posts against the same audience. Or some combination of the two.

Dynamic Ad
create a campaign to optimize ROI

Let's look at some of the other pros and cons of Facebook Ads.

PROs:

  • You can choose different ad placements in Facebook News Feed side ads, Messenger ads, Instagram stories, instant articles, and Audience Network.
  • You can create ad objectives.
  • You can test different ad copy
  • You can test different ad video/images
  • You have advanced targeting capabilities

CONs:

  • You need a higher skill level to configure a Facebook Ad
  • Facebook Ads take more time to create copy and images/video
Facebook Ads are more productive than boosting a post. You can start to get great insights into how your audience interacts with your ads and start to develop more engaging content that converts. However, If you don't know what you are looking at, all the bells and whistles of Facebook Ads Manager won't do you much good.
If you want some help or a second set of eyes on your next campaign, give us a call, 727.222.6984, or schedule a meeting. We will audit your ad for free.

You can also subscribe to our blog to get more helpful tips, tricks, and marketing hacks.
Subscribe for More Helpful Tips, Tricks, and Hacks

The Marketing How-To Blog

Understanding Markets vs Marketing: Environment & Active

By Justin Babcock • 04 Oct, 2023
In the complex world of business, understanding the distinction between market behavior and marketing actions is paramount. Often, newcomers to the marketing realm are confounded by the unpredictability of the market and how it sometimes seems to defy their marketing efforts. A simple, yet enlightening analogy can help elucidate this - think of the market as the weather and marketing as farming.

New Port Richey Web Designer

By Justin Babcock • 18 Jul, 2023
A website isn't just a nice-to-have for businesses these days, it's a must-have. A well-designed website enhances your brand's online presence, paves the way for customer engagement, and business growth. In this article, we explore the 7 qualities you should look for in a New Port Richey web designer. We will also introduce you to Web Education Services - a Google 5-star rated web design agency.

Making the Right Choice: Building a Website Yourself or Hiring a Designer

By Justin Babcock • 12 Jul, 2023
In the ever-evolving digital landscape, establishing an online presence is paramount for every business. A well-structured and designed website can greatly enhance your brand's visibility and credibility. However, the process of creating a website can be daunting, especially when confronted with decisions like the cost of hiring a designer, how to find a suitable one, or opting for a do-it-yourself (DIY) approach using website builders like Wix or Squarespace. Making an informed choice can be challenging, but it's not impossible. Figuring Out Your Budget and Time: The Classic Decision Building a website involves an investment of both time and money. Hiring a designer can cost between $100 to $200 per website page, whereas setting up a website yourself might consume around 4 hours per page. It's a classic time or money conundrum that forces you to reassess your priorities. Do you have the design skills to build a website yourself? If not, using DIY applications may extend the time it takes for you to establish your online presence. However, if your budget is tight, investing your time into learning and implementing the process might be a viable option. DIY Website Builders: A Blessing or a Curse? Website builders like Wix, Squarespace, and WordPress have made website creation accessible to everyone, regardless of technical expertise. But are they always the best choice? Wix Pros: Wix offers an intuitive drag-and-drop interface and a variety of templates, which make it easy for beginners to create a website. It also provides advanced features for more seasoned users. Cons: The flexibility of Wix can also be its downfall, as the wide range of options can be overwhelming. Its SEO capabilities have been criticized, and the free plan comes with ads. Squarespace Pros: Squarespace is known for its sleek, professional design templates. It offers comprehensive features and excellent customer support. Cons: Squarespace's pricing is slightly higher compared to other builders, and the platform can be less intuitive for first-time users. WordPress Pros: WordPress offers incredible flexibility and control, with thousands of themes and plugins. It's a great choice for blogs due to its strong content management system. Cons: WordPress has a steeper learning curve compared to other builders, and you may need to handle updates and security measures manually.
More Posts
Share by: