Your Marketing Strategy in 7-steps | Under 2-hours a Week
Justin Babcock • February 24, 2020
Marketing consistency is about creating content
regularly, distributing
that content through as many channels as possible, targeting a specific audience, and creating opportunities to convert
new leads.
Watch the video, then read our blog...
Marketing systems can be complex. But when you are getting started, you need a simple system.
We created a simple 7-step process to jump start your marketing effort.
Why do we do it?
When your marketing is consistent, your business is safe.
Download the 7-steps
Why do we do it?
When your marketing is consistent, your business is safe.
Step 1: Create content each week
One minute videos have the most significant impact, and we strongly suggest starting with video. Most people have a hangup about getting on camera, or they expect perfection from the start. We remind clients every day that it's about the message and learning. The routine is what makes for good content, not the first video.
Step 2: Post an ad
Once you become comfortable with creating content, it is time to start distributing, and Facebook ads are the best place to start. If you have a target list, you can advertise to these people directly using custom audiences. If not, you can set up targeting in your ad set. Use the video you created in step 1 for ad content and creative.
Step 3: Post a blog on your website
Once you've mastered ads, it is time to start posting those videos to a blog. Blogging helps you in organic search and your SEO. The blog will also be the target of your next distribution step.
Step 4: Send marketing emails
As you build your audience, you want to stay in front of your people. Sending your prospects updates about your latest content is the best way to stay top of mind. Your blog will also be laced with techniques for people to connect with you to start the sales process.
Step 5: Manage social media
Social media posts are the easiest thing to master. They also don't take too much time; however, without content, email followups, and blogs, it is hard to convert social posts. Now that you have all that in place, you can start building your social presence.
Step 6: Manage local directories
Now that you have email, social, digital ads, content, and blogging in place, its time to build your website traffic. Start creating business listings on all the local directories. You can do this manually or use a premium program like YEXT.
Step 7: Solicit reviews and manage your online reputation
The last thing to master is asking for reviews and managing your online reputation. Set up your Google My Business review link and filter people to target 5-stars.
Need help getting started? Schedule a free coaching session with one of our experts.
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