Gender Based Marketing is a Thing of the Past | Behavioral Based Marketing is a Thing of the Future
Justin Babcock • January 24, 2020
Gaby Barrios explains why gender-based marketing should be a thing of the past.
If you want to get away from gender-based and demographic-based marketing, start looking into behavioral-based marketing.
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Behavioral-based marketing is pretty simple. You target based on peoples interests and how they interact with websites, apps, and digital media. Google, Facebook, and other digital media outlets have tons of tools for helping you target behaviors, not stereotypes.
If you need help getting started, were here to show you the roadmap. Contact us
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