Simple Graph To Help Service Companies Visualize Their Marketing Funnel & The Sales Process

Justin Babcock • Nov 15, 2021

Content marketing can support any stage in the sales and marketing process, but you might not create the most efficient content if you don’t know what you are trying to affect. 


Below is a quick visual to help you think through how you attract prospects and convert new clients/customers.

The Marketing Funnel


Attract: In the Attract stage, one of your primary goals is to turn strangers into visitors by getting more people to visit your website, company-specific social media pages, or other company listings.


Consider: In the consideration stage, prospects are focused on finding potential solutions rather than purchasing. If you want visitors to seriously consider you as a possible solution, demonstrate empathy by showing them that you understand their problem.


Conversion: Give your potential customers obvious reasons why investing in your service is the smart thing to do. Capture valuable information like email addresses, phone numbers, and other contact info so you can start the sales process.


The Sales Process


Activity: All of the actions, sales practices, and strategies to connect with leads and start the discovery process.


Connect: In the Connect stage, you want to connect with the leads generated from your marketing activities and qualify them for your pipeline. If they don’t have the budget, authority, need, or a timeline for your services, they might not be a good fit at this time. 


Pipeline: This is the queue for all those qualified sales leads.


Discovery: In the sales discovery process, you will ask many questions and build a need for your services. You will also answer any questions the lead has and help them devise a plan that includes your services. DO NOT PRESENT SOLUTIONS until you are confident they have bought into your services.


Prospect: This is the queue for all those qualified leads who have a well-defined need and can solve their problems.


Present: In the presentation stage, you pitch why your solution fits their needs. Tailor each presentation to meet the specific prospect's unique use case and pain points.


Close: Make sure the closing process is easy and well-defined. How do they get started, and how can you make that commitment as quickly as possible. Get a signature or get paid fast.


Referral: Always have a system for turning satisfied customers/clients into enthusiastic referral partners!


If you need help defining your marketing funnel and sales process, schedule a half-hour Zoom call with one of our experts. There is no obligation and no cost for the first session.

For more helpful tips, subscribe to our blog and receive weekly emails about DIY marketing.

The Marketing How-To Blog

Understanding Markets vs Marketing: Environment & Active

By Justin Babcock • 04 Oct, 2023
In the complex world of business, understanding the distinction between market behavior and marketing actions is paramount. Often, newcomers to the marketing realm are confounded by the unpredictability of the market and how it sometimes seems to defy their marketing efforts. A simple, yet enlightening analogy can help elucidate this - think of the market as the weather and marketing as farming.

New Port Richey Web Designer

By Justin Babcock • 18 Jul, 2023
A website isn't just a nice-to-have for businesses these days, it's a must-have. A well-designed website enhances your brand's online presence, paves the way for customer engagement, and business growth. In this article, we explore the 7 qualities you should look for in a New Port Richey web designer. We will also introduce you to Web Education Services - a Google 5-star rated web design agency.

Making the Right Choice: Building a Website Yourself or Hiring a Designer

By Justin Babcock • 12 Jul, 2023
In the ever-evolving digital landscape, establishing an online presence is paramount for every business. A well-structured and designed website can greatly enhance your brand's visibility and credibility. However, the process of creating a website can be daunting, especially when confronted with decisions like the cost of hiring a designer, how to find a suitable one, or opting for a do-it-yourself (DIY) approach using website builders like Wix or Squarespace. Making an informed choice can be challenging, but it's not impossible. Figuring Out Your Budget and Time: The Classic Decision Building a website involves an investment of both time and money. Hiring a designer can cost between $100 to $200 per website page, whereas setting up a website yourself might consume around 4 hours per page. It's a classic time or money conundrum that forces you to reassess your priorities. Do you have the design skills to build a website yourself? If not, using DIY applications may extend the time it takes for you to establish your online presence. However, if your budget is tight, investing your time into learning and implementing the process might be a viable option. DIY Website Builders: A Blessing or a Curse? Website builders like Wix, Squarespace, and WordPress have made website creation accessible to everyone, regardless of technical expertise. But are they always the best choice? Wix Pros: Wix offers an intuitive drag-and-drop interface and a variety of templates, which make it easy for beginners to create a website. It also provides advanced features for more seasoned users. Cons: The flexibility of Wix can also be its downfall, as the wide range of options can be overwhelming. Its SEO capabilities have been criticized, and the free plan comes with ads. Squarespace Pros: Squarespace is known for its sleek, professional design templates. It offers comprehensive features and excellent customer support. Cons: Squarespace's pricing is slightly higher compared to other builders, and the platform can be less intuitive for first-time users. WordPress Pros: WordPress offers incredible flexibility and control, with thousands of themes and plugins. It's a great choice for blogs due to its strong content management system. Cons: WordPress has a steeper learning curve compared to other builders, and you may need to handle updates and security measures manually.
More Posts
Share by: