Follow this formula and you’ll find yourself writing headlines that will persuade people to click on your content.
Here’s how to write powerful headlines that people can’t help but click. 👇🏼
When writing content start with your audience's emotion. Problem-Agitate-Solve (PAS) writing formula does a great job of painting the emotional picture for your audience.
You want to first vividly paint the pain. As someone reads your description, they should feel like you’re tapping into the conversation going on in their head.
You’ve identified a point of pain. Now, you need to make it painful by making it more emotional. This is where you pour salt onto the wound you’ve just pointed out. The trick is to not agitate too much. Don’t let your reader wallow. Show them a way out.
Now it's time to solve the problem (wohoo!). This is where you get to make everything better. This is when you reveal the solution – your solution – that will be the balm your audience has been looking for.
How to become a master problem solver?
The biggest question: what problems are your future clients struggling with?
Narrow this question/problem down to make it extra-specific. If you need help, reach out to your followers on social media and simply ask them what challenges they’re facing.
Consider running a poll online or send one out to your email subscribers.
Our workshops are great in getting you the jump-start that you need to optimize your message. If you would like to review a recap of our latest workshop on the PAS formula then join our Facebook Group 👇🏼:
We are excited to see you next week!
Marketing Takeaway: Tap into the pain (maybe it’s guilt?) of your audience, Once you have identified a feeling you can link it to a problem. Feelings transition into problems. Problems transition into problems.
Solutions=Happy Customers.
We are offering Unlimited Free Workshop Access to current clients. If you are not a current client, no worries, we have you covered! Your first two workshops are FREE.
If you need help with content, distribution, or registering for workshops, schedule a call with one of our marketing coaches by contacting us.
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