Marketing Tactics: Evaluate Your Current State and Amplify your Sources

Justin Babcock • Oct 01, 2020

Planning and strategizing are important. But unless you’re implementing smart social media marketing tactics, you won’t see growth.

Before digging too deep into your Marketing tactics first ask:


What is your current marketing state? 



Follow that question with:


Where are your leads coming from?


Where are your customers coming from?


Lead sources may include:


  • YouTube 
  • Blogging
  • Email Marketing
  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • Google My Business
  • Google Ads
  • Facebook Ads

Once you have identified your source(s) you now need to ask: 


What is working for you?


What is not working for you?

First, look at how much traffic is coming from each source.

Measuring your social media traffic will help you determine which marketing tactics are working for you and which are coming up short.


Ask the following questions: 


How many of those sources are turning into leads? 


How many sources are becoming customers?


The Source/Medium report in Google Analytics is where you’ll find all of the relevant details about your social media traffic. In this one report, you can see the identity of each traffic source, how much of an audience you’re getting from that source, how that audience is engaging with your site, and the results of those actions.


Now, identify tactics to support your sources.


If you need help analyzing your traffic/leads or developing tactics to support your sources give us a call @ 727.222.6984

Marketing Takeaways: First, evaluate your current marketing state and then amplify your sources.

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