The First Step In Content đź“ť Marketing Is Creating Novel Content. Learn How
Back to the basics. The first step in content marketing is creating
great content.
Content can be as simple as a single line of text posted to social media or as complex as a 10,000 page website.
With such a wide spectrum of
what content is, how do you wrap your head around the “content” in content marketing.
We break it down into three simple things.
- Copywriting
- Video creation
- Image creation
Each type of content can be posted, shares, and/or distributed on its own. The content can also be combined in various ways. But before you can think about distribution. You have to create. So, here’s how...
âś…Create Copy
- Pick a Writing Formula:
- Before, After, Bridge
- Problem – Agitate – Solve
- Feature, Advantage, Benefit
- Attention, Interest, Desire, Action
- The 4 Ps Approach to Persuasion
- 27 other formulas
âś…Open a Google Doc or Microsoft Word
âś…Write a title 30 to 100 Characters long
âś…Write a description 200 - 1000 words long
âś…Write 3 to 5 tags
âś…Create a Video
- Open your camera app on your phone or computer
- Record your video
- Click on the share link and email the video to yourself
- Save to your computer’s desktop
- (Optional) edit video
- Windows recommended editor: Filmora 9
- Mac recommended editor: iMovie
âś…Take a screenshot from the video OR pick a stock photo
- https://unsplash.com/ or https://www.pexels.com/
- Download
- [optional editing] to add text and effects, go to
https://pixlr.com/x/
The most important thing is to have fun with it! If you are passionate about your message, it will come through in your content. Don’t worry about production value. 80% of marketing is about getting your message out to the public.
If you need help getting started, schedule a free
Zoom call with us. You can share your screen and ask us anything!
Or visit us at
https://www.webeducationservices.com/internet-marketing-how-to-guides for more helpful guides.
The Marketing How-To Blog
