Connect with your Audience using writing formula: Problem – Agitate – Solve (PAS)

PAS (Problem, Agitate, Solve)  is one of the most popular writing formulas used on social media. Many describe this formula as the “key to dominating social media.” 

Compared to the BAB (Before-After-Bridge) writing formula discussed a few weeks ago in our blog, it’s nearly an identical match with only one difference.

 Instead of describing a life without the problem (after) , PAS describes life if the problem were to persist (Agitate).

Identify a Problem- if readers are not sticking around that means they do not see value in your message. Give them a reason to stay! Ask the following questions about your readers: How do they describe their problems? What words do they use? 

Now that you identified the Problem we now want to Agitate the problem You are now moving from just explaining the problem to identifying how it feels to experience that pain and where that pain comes from.

Final stage, Solve the problem. You have introduced them to a problem, you have explained their feelings and pain and now you are going to solve their problem with your product. 

Example of a cloud security company: It is hurricane season and a storm took out the power lines around your office (Problem). You have deadlines to meet and your customers trust you to take care of them, come rain or shine (Agitate). When your data is safe in our secure cloud, you can access it any time, from anywhere and your business will stay open even while the storm rages outside (Solution).