What To Do When You Aren’t In The Content Creation Mood

Justin Babcock • Nov 01, 2021

Okay, you blocked out the time on your calendar. You found a quiet spot, and you tell yourself… Be creative… Go… Now.


And nothing. All the great ideas that you had in the shower, gone. The only thing that awaits you is a blank screen.


Now what?

Get Your Content Marketing Creations Started With An Altruistic Thought


Remember, your content has nothing to do with you. It is about your audience and your product or service. What does your audience need to know? What is helpful to them? What do they still have to learn? How can your offer help?


When you stop thinking about yourself, what you will write, and start thinking about how you can help others with your service, product, and knowledge, the creative juices will find a way to flow. 


Remember, content marketing is about the emotional appeal and influencing how consumers think, feel, reason, and make decisions.


Get Your Content Marketing Creations Started With Last Week’s Success


Your customers will let you know what’s working, what they find helpful, and what is exciting about your product/service. What seems simple to you is their success. 


Think about who was happy, why were they happy, and how did they express their satisfaction. At the intersection of what you know and how you helped, you will find your inspiration for content. 



Get Your Content Marketing Creations Started With A Competitive Review


For some of us, it is easier to edit than it is to create. So, don’t fight it. Embrace your editorial genius. Start by checking out competitors content, or content that compliments your product or services. Copy, paste, and revise. Don’t forget to backlink where appropriate, and make the content better.


Now that you’ve broken through, check out our marketing tool kit and make your content stand out!

For more helpful tips, subscribe to our blog and receive weekly emails about DIY marketing.

The Marketing How-To Blog

Understanding Markets vs Marketing: Environment & Active

By Justin Babcock • 04 Oct, 2023
In the complex world of business, understanding the distinction between market behavior and marketing actions is paramount. Often, newcomers to the marketing realm are confounded by the unpredictability of the market and how it sometimes seems to defy their marketing efforts. A simple, yet enlightening analogy can help elucidate this - think of the market as the weather and marketing as farming.

New Port Richey Web Designer

By Justin Babcock • 18 Jul, 2023
A website isn't just a nice-to-have for businesses these days, it's a must-have. A well-designed website enhances your brand's online presence, paves the way for customer engagement, and business growth. In this article, we explore the 7 qualities you should look for in a New Port Richey web designer. We will also introduce you to Web Education Services - a Google 5-star rated web design agency.

Making the Right Choice: Building a Website Yourself or Hiring a Designer

By Justin Babcock • 12 Jul, 2023
In the ever-evolving digital landscape, establishing an online presence is paramount for every business. A well-structured and designed website can greatly enhance your brand's visibility and credibility. However, the process of creating a website can be daunting, especially when confronted with decisions like the cost of hiring a designer, how to find a suitable one, or opting for a do-it-yourself (DIY) approach using website builders like Wix or Squarespace. Making an informed choice can be challenging, but it's not impossible. Figuring Out Your Budget and Time: The Classic Decision Building a website involves an investment of both time and money. Hiring a designer can cost between $100 to $200 per website page, whereas setting up a website yourself might consume around 4 hours per page. It's a classic time or money conundrum that forces you to reassess your priorities. Do you have the design skills to build a website yourself? If not, using DIY applications may extend the time it takes for you to establish your online presence. However, if your budget is tight, investing your time into learning and implementing the process might be a viable option. DIY Website Builders: A Blessing or a Curse? Website builders like Wix, Squarespace, and WordPress have made website creation accessible to everyone, regardless of technical expertise. But are they always the best choice? Wix Pros: Wix offers an intuitive drag-and-drop interface and a variety of templates, which make it easy for beginners to create a website. It also provides advanced features for more seasoned users. Cons: The flexibility of Wix can also be its downfall, as the wide range of options can be overwhelming. Its SEO capabilities have been criticized, and the free plan comes with ads. Squarespace Pros: Squarespace is known for its sleek, professional design templates. It offers comprehensive features and excellent customer support. Cons: Squarespace's pricing is slightly higher compared to other builders, and the platform can be less intuitive for first-time users. WordPress Pros: WordPress offers incredible flexibility and control, with thousands of themes and plugins. It's a great choice for blogs due to its strong content management system. Cons: WordPress has a steeper learning curve compared to other builders, and you may need to handle updates and security measures manually.
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