Three Changes You Can Make To Optimize Your Google My Business Listing
Google My Business listings have grown in popularity since the listing directory was created in June of 2014.
Ever since the much-needed shut down of Google+ on April 2nd, 2019, Google My Business has become the trusted source for finding local businesses, finding directions, reading reviews, and visiting local businesses' websites.
So, how can you make sure your Google My Business listing is at the top of the search results locally?
Try these three things.
Complete your business profile!
Make sure you’ve added photos, services, products, an about section, logos, and everything else Google asks for.
It’s pretty easy to look to see if you’ve completed your profile. Go to business.google.com/dashboard, click on “Home” in the left-hand menu, and scroll down looking for the header “Complete your Business Profile”. Once you find the header, Google will tell you what to do.
Don’t see a header? Great! Your profile is complete.
Reply to reviews.
Yeah, full disclosure, we aren’t always good at this one. We want to write something nice, witty, and personal, so we wait.
Don’t be like us.
Respond to reviews quickly. Be sure to mention your service or product. Mention the general location where the service or purchase took place, and thank your customer/client! Your kind words mean a lot, and Google looks at the keywords in the reviews and your responses.
Solicit reviews.
Not only should you reply to reviews, but you also need to ask for reviews.
Again, Go to business.google.com/dashboard, click on “Home” in the left-hand menu, and scroll down looking for the header “Get More Reviews.” Click on the button Share Review Form and copy the link. Paste the link into the body of an email and send your review link to clients, customers, friends, family, your pets, and anyone else who has a gmail account.
Google may not post a review if they believe it violates their policies.
Contributions must be based on real experiences and information. Deliberately fake content, copied or stolen photos, off-topic reviews, defamatory language, personal attacks, and unnecessary or incorrect content are all in violation of Google’s policy.
So, remember to complete your GMB listing, replay to reviews, and solicit reviews. If you need any help, schedule a
free training session.
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