Three short-sighted expectations that Apps like Facebook, Canva, and Google assume you know.

Justin Babcock • Mar 24, 2022

Apps like Facebook, Canva, and Google Ads have certainly created opportunities. However, they often leave users feeling frustrated. These software companies assume everyone is great on a computer and provide little support.


Here are the three biggest DIY marketing complaints we hear from small business owners.

1) Tech companies expect you to know how to use their app without support.


The newest marketing tool always has great promise. But the developers all assume the same three things:


  • Our app is intuitive
  • Our app doesn't require support
  • If you can't figure it out, you aren't a good fit


This is no way to enter a market. Worse, it leaves lots of business owners frustrated.


2) They expect you to know how it all comes together.


You are trying to figure it all out. What are you going to say? What images should you use? And, then you have an application that is asking you to fill out all kinds of stuff. You don't even know what half of it means. You just pray that you didn't make a mistake. Worse, you wonder, "how is this going to turn into a paying customer?"


You are not alone!


All of our clients came to us because they were struggling with where to start. The tools assume you already have a process in place. The truth is, most small businesses have no marketing process.


3) They are always moving things in the app.


AND just when you thought you had it all together. They update the software and you have to figure it out all over again. So, all those things that the developer thought were intuitive and then realized it wasn't... they fixed it. But now, you are back to square one, wondering if you did it right.



WE HATE THIS! At Web Education Services, we want marketing to be simple, fun, and a way to take pride in your work.


So, we developed a solution... The Marketing Launchpad 


We've organized all your marketing apps into one place. We've laid out the apps in a linear process, so each step builds upon the next. We created a checklist, so you never get lost as to where you are. And, we have instructions next to each app, so you know what to do next.


Best of all, we train you. Yep, one of our trainers will work with you so you understand both the big picture (your marketing strategy) and how to execute (your marketing tactics) In 3, 2-hour sessions, we will show you how to use your marketing launchpad.


Session 1: Structure

We will work together to set up and optimize your marketing platforms. Set up includes YouTube, Your Blog (a website is required), email marketing, Facebook, Instagram, Twitter, LinkedIn, Google My Business, Facebook Ads Manager, and Google Ads Manager.


See The Demo Launchpad


Session 2: Strategy

We will develop your marketing message by defining your ideal customer, your 3 uniques, your proven process, and your guarantee.


Session 3: Application

We will create your first piece of content using your new launchpad. We will post your content to all of your Free marketing platforms. We will configure and post.


You can stop after block one and use the desktop app, or you can continue with the training.

Schedule a demo today and see what the marketing launchpad can do for you!

To learn more about our services, call us at 727-222-6984. Or schedule a free consultation.

The Marketing How-To Blog

Understanding Markets vs Marketing: Environment & Active

By Justin Babcock • 04 Oct, 2023
In the complex world of business, understanding the distinction between market behavior and marketing actions is paramount. Often, newcomers to the marketing realm are confounded by the unpredictability of the market and how it sometimes seems to defy their marketing efforts. A simple, yet enlightening analogy can help elucidate this - think of the market as the weather and marketing as farming.

New Port Richey Web Designer

By Justin Babcock • 18 Jul, 2023
A website isn't just a nice-to-have for businesses these days, it's a must-have. A well-designed website enhances your brand's online presence, paves the way for customer engagement, and business growth. In this article, we explore the 7 qualities you should look for in a New Port Richey web designer. We will also introduce you to Web Education Services - a Google 5-star rated web design agency.

Making the Right Choice: Building a Website Yourself or Hiring a Designer

By Justin Babcock • 12 Jul, 2023
In the ever-evolving digital landscape, establishing an online presence is paramount for every business. A well-structured and designed website can greatly enhance your brand's visibility and credibility. However, the process of creating a website can be daunting, especially when confronted with decisions like the cost of hiring a designer, how to find a suitable one, or opting for a do-it-yourself (DIY) approach using website builders like Wix or Squarespace. Making an informed choice can be challenging, but it's not impossible. Figuring Out Your Budget and Time: The Classic Decision Building a website involves an investment of both time and money. Hiring a designer can cost between $100 to $200 per website page, whereas setting up a website yourself might consume around 4 hours per page. It's a classic time or money conundrum that forces you to reassess your priorities. Do you have the design skills to build a website yourself? If not, using DIY applications may extend the time it takes for you to establish your online presence. However, if your budget is tight, investing your time into learning and implementing the process might be a viable option. DIY Website Builders: A Blessing or a Curse? Website builders like Wix, Squarespace, and WordPress have made website creation accessible to everyone, regardless of technical expertise. But are they always the best choice? Wix Pros: Wix offers an intuitive drag-and-drop interface and a variety of templates, which make it easy for beginners to create a website. It also provides advanced features for more seasoned users. Cons: The flexibility of Wix can also be its downfall, as the wide range of options can be overwhelming. Its SEO capabilities have been criticized, and the free plan comes with ads. Squarespace Pros: Squarespace is known for its sleek, professional design templates. It offers comprehensive features and excellent customer support. Cons: Squarespace's pricing is slightly higher compared to other builders, and the platform can be less intuitive for first-time users. WordPress Pros: WordPress offers incredible flexibility and control, with thousands of themes and plugins. It's a great choice for blogs due to its strong content management system. Cons: WordPress has a steeper learning curve compared to other builders, and you may need to handle updates and security measures manually.
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