OASIS MARKETING LAUNCHPAD

All Your Marketing In One Place.

The Target

Target Market/Ideal Customer

Who are they?

Women, 40-55, White, Working Professionals, Married, 75k +, office workers - business owners - Oldsmar - Nielsen, typical 2.1 kids, English, Region is dependent on the time of year - snowbirds - transplants are a good audience, Christian


Where are they?

3 miles around the shop - Dunedin - Oldsmar - Palm Harbor, Facebook - Google Reviews - Instagram? - Search - Mom groups - Oldsmar Happenings - Dunedin Happenings - High School events, church - sporting groups - PTA - Mom school groups - Booster Clubs - Gyms - Health & Wellness


What are they?

Health beauty, Fashion, Go getter - type A, some insecurities, keeping up with the jones, social status matters, busy with events - kids stuff - travel - work - sporting events - practices - social events, dinning out, dating, divorcees, church on Sunday.


Where's the pain?

Chemical damage to there hair, home care messed up, want a good short hair cut & style, hair loss, natural & organic hair products, loss of a stylist, flexibility, traveling too far to their current stylist, immediate availability, low maintenance hair that looks like high maintenance hair

Update The Target

The Message

Your 3 Uniques

  • Natural hair products
  • Availability - multiple location
  • Christian based - locally owned and operated

Your Proven Process

Step 1: The Consultation (collaborative)

  • Get to know you first
  • Understand the pain or want
  • Connection first
  • We want you to know your hair and your options
  • Find the inspiration together

Step 2: Understand The Why

  • We want you to know your hair and your options
  • Find the inspiration together

Step 3: Set Expectations

  • Explain all the services involved in getting from point A to point B
  • Explain what is required of you to maintain the hair yo want
  • Explaining the total costs

Step 4: Schedule service

  • Find the right location for you
  • Find the right stylist for you
  • Find the right timeline for you

Step 5: The Experience

  • Expect a relaxed, peaceful,  casual day
  • recap of expectations
  • cut, color, style, & everything else.

Step 6: A call from your new best friend

So, we all know how awesome you look when you leave the salon, but our goal is to give you that look every day!


So, expect to hear from us when you aren't in our chair. We are going to text you, answer any questions you have, and just chat about hair care in general.


Your Guarantee

You will walk out of our salon relaxed, confident, and with post worthy hair.


We promise you will want to share your hair.

Writing

Use one of the topic generators to help you think of an idea. Use the writing formulas to organize your thoughts, or use a AI writing tool and create content like a pro!

__Write a Post Title

Topic Generators

Instructions

  • Search Keywords | Answer The Public

    Left-click on the Answer the Public logo under the title Topic Generators


    Type your Keyword or Words into the search bar


    Left-click on search


    Hightlight and copy a topic for your title

__Write a Post

Writing Tools

Instructions

  • Write Your Article | Chat GPT

    Left-click on the Chat GPT logo under the title Write A Pot


    Left click on the chat box and start writing to Chat GPT. Start by letting Chat GPT know a little more about yourself, your audience, and what you are trying to accomplish.


    Chat GPT will respond with several ideas for blog topics and what your audience is interested in. Bonus content, try asking Chat GPT for 5 frequently asked questions about this topic. Chat GPT will let you know FAQs on a given topic, so you can make your article more engaging.


    Now that Chat GPT knows who you are, knows what topic you want to discuss, and has an idea of your audience's needs. You can ask it to write for you. Try this query... Can you write an article about [insert topic] and answer the question [insert question]. Please, separate the article into sections using H2 tags.

    You can get Chat GPT to continue to revise your article. This is important for creating a tone and style that is unique to your business.

    Try asking Chat GPT to...

    Can you add a problem statement to the beginning focusing on the problem my audience is facing?

    Can you add headers to the article focusing on the keywords “[insert your keywords]”

    Can you add a call to action for [insert business name] our number is [insert phone number] and our website is [insert website].

Images & Video

Download a stock photo or video to accompany your post. Add some design elements with Canva, Pixlr, or Clipchamp.

__Create an Image and/or Video

Editing Software

Stock Photos & Video

Instructions

  • FIRST TIME OR FOR NEW TEMPLATES - Create a Design | Canva

    Left-click on the Canva logo below the Editing Software title


    Left-click on a canvis size (we suggest starting wtih "Facebook Post"


    Left-click on a predesigned template


    Revise as needed by clicking ont the text and pictures


    Left-click on the share button in the upper right hand corner


    Left-click on the download menu


    Left-click on the downloand button

  • Copy and revise a previous Design | Canva

    Left-click on the Canva logo below the Editing Software title


    Scroll down and locate the design you want to copy


    Hoover over top of the design and left-click on the three dots in the upper right hand corner of the design


    Left-click on make a copy


    Scroll to the top of your designs and look for the heading "Resent Designs"


    Left click on the design with the title "Copy of"


    Left Click on the title field at the top of the design editor and rename your design


    Revise as needed by clicking on the text and pictures


    Left-click on the share button in the upper right hand corner


    Left-click on the download menu


    Select the file type JPG


    Left-click on the downloand button


    Left-click on the share button in the upper right hand corner


    Left-click on the download menu


    Select the file type MP4 Video if it is a video


    Left-click on the downloand button

Post Your Content

Now that you have everything ready to go, it is time to post your content to all your marketing applications and accounts.

__Blogging

Instructions

  • Starting your blog post

    Left-click on the Web Education Services logo above and go to your blog


    Login (if you are already logged into your editor skip this step)


    Left-click on the blog icon located on the left side of your screen about 2/3rds of the way down


    Left-click on the duplicate icon next to the blog sytle you want to copy. The icon is a gray square on top of a transparent sqaure.

  • Configuring your blog post

    Delete your old post title from the post title field


    Copy & paste your title from your orginal post into the title field


    (optional) Change your post author by clicking on the post auther field. You can select from the dropdown or type in an authors name.


    Change you photo by left-clicking on the replace button next to the image


    Left-click on upload an image


    Select the new image from your computer and click on open


    Left-click on the Done Button in the lower left hand corner of the window


    Left-click on the Start Button in the lower right hand corner of the window

  • Post Content to your blog

    Change the text at the top of the blog


    When finished, click on the green check


    Left-click on the video


    Paste the target URL with the URL you copied earlier from YouTube


    Change the text at the bottom of the blog


    When finished, click on the green check


    Left-click on done


    Left-click on publish


    Go to your Website’s live blog


    Right-click on the latest blog and copy the link address


    Paste into your Notes Google Doc

__Email Marketing

Instructions

  • Starting your email

    Left-click on the HubSpot logo above and go to your email marketing app


    Hover over the last email and click on the Clone button


    Rename the email with your title


    Left-click the Clone button


  • Configuring your email

    Change the text at the top of the email with your Subtitle and Description


    Do not copy the call to action paragraph


    Change the button to target the latest blog


    Double click the button


    Copy the blog link


    Paste in the target URL


    Change the photo to the photo you created in Canva or Downloaded from Unsplash/Pexels


    Change the photo link to target the latest blog


    Double click the photo


    Click the replace link


    Click on Add image


    Click on upload files


    Select the jpg and click on the open button


    Once the photo loads to your library, click on the image


    Click on Settings tab at the top of the screen

  • Configuring your settings

    Left-click on settings


    Change the subject line to your title


    Change the preview text to the first sentence in your body text


    IF YOU GET AN “over the limit” Warning, don’t worry about it


    Left-click on Send and Schedule tab at the top of the screen

  • Sending your email

    Left-click on send or schedule


    Click on send test email


    Choose your recipients and click on send a test email


    Go to your inbox and verify the email is correct


    Go back to Hubspot and click on schedule for later


    Schedule for later is a radio button in the right menu


    Pick a time and date (Tuesday at 8:45 am)


    Click on the review and schedule button in the upper-right hand corner


    Click on the schedule button


    You will get another popup


    Click on the Schedule button again

Post To Social Media

__YouTube

Instructions

  • Load your video

    Left-click on the YouTube Studio logo and go to your YouTube Studio


    Left-click on the create icon in the upper right-hand corner, click on upload videos


    Left-click on select video


    Left-click on select the video file you created in the previous step

  • Complete the upload form

    Copy and paste the title into the title field


    Copy and paste the description into the description field


    Click on Upload a thumbnail and upload your jpg file, click done


    Select playlist(s)


    Select no this is not made for kids


    Click on more options


    Copy and paste Common Tags, located in the notes for creative document


    Language is English


    Date is today


    Location is [your Google My Business Listing]


    Click next

__Facebook

Instructions

  • Start your Facebook post

    Scroll down until you see the create post button


    Click on the photo/video icon


    Select the new image or video from your computer and click on open


    Copy and paste your text into the body of the post


    Click on post


    [optional] Wait for the post to show up on your feed


    Click on refresh


    Share to your personal Facebook Feed

__Instagram

Instructions

  • Image - Start your Instagram post in Creator Studio

    Left-click on create a post in the upper right hand corner of the screen


    Left-click on Instagram feed


    Copy and paste your text into Your Post


    Left-click on the Add content link


    Select and open your image


    Left-click on Publish


  • Video - Start your Instagram post in Creator Studio

    Optional: [revise cover photo, https://pixlr.com/x/]


    Click on create new


    Instagram story and the create


    Click on create a post


    If under 1 min, select Instagram feed, if over select IG TV.


    Paste your social remix into the post.


    Click on Add content


    Select and open video


    Click on Publish


__LinkedIn

Instructions

  • Start your LinkedIn post

    Left-click on the LinkedIn logo above and go to your LinkedIn account


    Click on the photo or video icon


    Select your photo or video


    Click on Done.


    Copy and paste your text into the body of the post



    Click on post

__Google My Business

Instructions

  • Start your GMB post

    Click on the Google My Business Logo above and go to your GMB account


    Click on Post


    Click on add photos or video


    Upload your video or image


    Copy and paste your title, creative copy, and hashtags into the body of the post


    Select call now


    Click on publish

__TikTok

Instructions

  • Start your TikTok post

    Click on the TikTok logo above and go to your TikTok account


    Click select video


    Select the video from your computer


    Enter your headline and hashtags


    Click post

Post Digital Ads

__Facebook Ads

Instructions

  • Start your Facebook Ad

    Click on the Facebook Ads logo above and go to your Facebook Ads Account.


    Hover over your last campaign and click on the duplicate link.


    Click on the duplicate button on the pop-up.


    Rename the campaign to the title of your post.


    Set category if you are a special category.


    Set a daily budget to $1 or more.


    Click on the Ad Set link at the top of the page


  • Configure Your Ad Set

    Name the ad set the same name as your title.


    Select a start date of today.


    Select your targeting or keep it the same.


    Click on the Ad link at the top of the page.

  • Configure and Publish Your Ad

    Name the ad.


    Scroll down to ad creative.


    Click on the link the trashcan icon.


    Click on add video.


    Click on the account videos drop down.


    Select page video.


    Select your video.


    Click on save.


    Click on the ad text field.


    Paste social remix into the text.


    [optional] change the headline.


    [optional] change the description.


    [optional] change the CTA.


    Click on Publish in the lower right hand corner.

__Google Ads

Display Ad Instructions

  • Start a Campaign

    Click on the Google Ads logo


    Left-click on the blue plus icon


    Left-click on new campaign


    Left-click on website traffic


    Left-click on Display


    Select a campaign subtype of standard display campaign


    In the field “This is the web page people will go to after click your ad” enter your blog URL


    Name your campaign with the title of your post


    Left-click on continue

  • Configure your campaign

    Left-click on enter another location.


    Enter all of the locations you would like to target


    Set language to the same language of your post


    Click on next

  • Budgeting & bidding

    Enter a budget of $1 per day or higher.


    Leave the bidding as is.


    Click next


  • Targeting

    Left-click on the add targeting button.


    Left-click on audience segments.


    Select your audience segments (everything with a clock has been used before).


    Left-click on browse tab.


    Left-click on how they’ve interacted with your business.


    Left-click in each section and make sure each selection is checked.



    Left-click done.


    Left-click next

Video Ad Instructions

  • Start a Campaign

    Click on the Google Ads logo


    Left-click on the blue plus icon


    Left-click on new campaign


    Left-click on website traffic


    Left-click on Display


    Select a campaign subtype of standard display campaign


    In the field “This is the web page people will go to after click your ad” enter your blog URL


    Name your campaign with the title of your post


    Left-click on continue

  • Configure your campaign

    Left-click on enter another location.


    Enter all of the locations you would like to target


    Set language to the same language of your post


    Click on next

  • Budgeting & bidding

    Enter a budget of $1 per day or higher.


    Leave the bidding as is.


    Click next


  • Targeting

    Left-click on the add targeting button.


    Left-click on audience segments.


    Select your audience segments (everything with a clock has been used before).


    Left-click on browse tab.


    Left-click on how they’ve interacted with your business.


    Left-click in each section and make sure each selection is checked.



    Left-click done.


    Left-click next

Review Your Analytics

Google Analytics

Instructions

  • Start your Facebook Ad

    Click on the Facebook Ads logo above and go to your Facebook Ads Account.


    Hover over your last campaign and click on the duplicate link.


    Click on the duplicate button on the pop-up.


    Rename the campaign to the title of your post.


    Set category if you are a special category.


    Set a daily budget to $1 or more.


    Click on the Ad Set link at the top of the page


  • Configure Your Ad Set

    Name the ad set the same name as your title.


    Select a start date of today.


    Select your targeting or keep it the same.


    Click on the Ad link at the top of the page.

  • Configure and Publish Your Ad

    Name the ad.


    Scroll down to ad creative.


    Click on the link the trashcan icon.


    Click on add video.


    Click on the account videos drop down.


    Select page video.


    Select your video.


    Click on save.


    Click on the ad text field.


    Paste social remix into the text.


    [optional] change the headline.


    [optional] change the description.


    [optional] change the CTA.


    Click on Publish in the lower right hand corner.

Search Console

Instructions

  • Start your Facebook Ad

    Click on the Facebook Ads logo above and go to your Facebook Ads Account.


    Hover over your last campaign and click on the duplicate link.


    Click on the duplicate button on the pop-up.


    Rename the campaign to the title of your post.


    Set category if you are a special category.


    Set a daily budget to $1 or more.


    Click on the Ad Set link at the top of the page


  • Configure Your Ad Set

    Name the ad set the same name as your title.


    Select a start date of today.


    Select your targeting or keep it the same.


    Click on the Ad link at the top of the page.

  • Configure and Publish Your Ad

    Name the ad.


    Scroll down to ad creative.


    Click on the link the trashcan icon.


    Click on add video.


    Click on the account videos drop down.


    Select page video.


    Select your video.


    Click on save.


    Click on the ad text field.


    Paste social remix into the text.


    [optional] change the headline.


    [optional] change the description.


    [optional] change the CTA.


    Click on Publish in the lower right hand corner.

Support