Harold the SEO Hero: Vanquishing the Villainous Spammy in the Battle for Webville's Rankings

Justin Babcock • March 28, 2023
A man is standing on top of a mountain with his fist in the air.

Once upon a time in the bustling city of Webville, there lived a wise business owner named Harold. He had built his empire on hard work, dedication, and a deep understanding of the mysterious world of search engine optimization. His business flourished, thanks to his mastery of fat head, chunky middle, and long-tail keywords.


In the dark corners of the city, a sinister character named Spammy lurked, preying on unsuspecting business owners. Spammy spread chaos with false promises of getting their websites to rank on the first page of Google by using magical key phrases.

However, little did they know, Spammy's methods lacked substance and understanding of the true art of SEO.


One day, Harold received an email from Spammy, claiming that his site wasn't ranking well on Google. Intrigued by the bold claim, Harold decided to play a game with the villain. He replied to the email, asking Spammy about the key phrases he had analyzed, his strategies for magically boosting rankings, and how he quantified his claims. He demanded context and evidence to support the villain's assertions.


While awaiting a response, Harold turned to his trusty tools: Google Analytics and Google Search Console. He studied the data, analyzed user behavior, and identified areas for improvement. With renewed confidence, Harold continued to hone his SEO strategy to drive more traffic, leads, and sales.


Meanwhile, Spammy struggled to provide a coherent response to Harold's questions. He realized that his methods couldn't stand up to the scrutiny of a true SEO master like Harold. Defeated, Spammy slunk back into the shadows, seeking easier prey.


With his site's rankings steadily improving, Harold decided to share his knowledge with other business owners in Webville. He offered to review their Google Analytics and Search Console data, helping them better understand their website's performance and develop more effective SEO strategies.


And so, the legend of Harold the SEO Hero spread throughout the city, empowering business owners to stand up against the empty promises of villains like Spammy. In the end, the business owners of Webville thrived, guided by a deeper understanding of key phrases, context, and the importance of focusing on what truly matters – driving traffic, leads, and sales.


Want to take the first step in becoming Harold? Read our latest blog about The Truth Behind the First Page of Google Rankings.

Want more helpful DIY Marketing articles delivered to your inbox? Click subscribe and join our DIY Marketing Squad.

The Marketing How-To Blog

Laptop on a wooden desk near a window, books, plant, and framed sign on the wall.
By Justin Babcock December 4, 2025
Create a complete 4-week holiday marketing plan with our content planner tool. Blogs, emails, and social ideas tailored to your business.
Desktop computer on a white desk, with a lamp and a framed logo; the screen displays a blue and yellow waveform.
By Justin Babcock November 20, 2025
Learn how to turn your audio into a shareable video and post it across social media using Canva. Simple steps for creators and business owners.
Laptop displaying graphs on a desk with lamp and yellow mug in a blue and yellow room.
By Justin Babcock November 13, 2025
Learn how to create a 13-week content plan using analytics and AI tools to save time and spark creativity.
Laptop displaying a website with content blocks on a white desk. In the background a window and a potted plant are visible.
By Justin Babcock November 6, 2025
Discover Canva’s new multi-track video editor 2.0, learn the timeline, and join our free Friday workshop to master it fast.
More Posts