Improve your Social Media Engagement: What to Post by the Day of the Week
We know how hard it is to come up with daily content to keep your audience engaged. We have created a Monday-Friday breakdown of what your customers want to see to help your content and message flow better day by day.
Overall, your goal with frequent social media posting is to nurture trust, build meaningful connections, create conversation, be authentic, and grow your community.
Here are data-backed social media trends you can use in your campaigns Monday-Friday to keep your customers wanting more!
Monday's
Monday typically center around kicking off the work week. Your audience is tired and getting back into it. Give them energy, motivate, inspire, embolden.
Consider ideas based on:
Monday Motivation
Monday Blues
Monday Fun Day
Monday Mood is a good time to show off funny photo of a pet, start conversations surrounding being groggy from the weekend, or post an industry-relevant meme.
If you are going for a more upbeat approach, #MondayMotivation is a great hashtag to show photos of a fantastic meal, a great workout, a team photo at the office, or an inspirational story. They provide an opportunity for a fresh start and hopes of a productive week ahead!
Tuesday's
As the week gets rolling, it is an opportunity to keep followers engaged and put a smile on their faces. Your audience is optimistic. Give them ideas. What's new, how can they improve, what more can they do.
Tuesday’s should be focused on facts, trivia or imparting wisdom.
Consider themes likes:
Tuesday Vibes
Tuesday Thoughts
Tuesday Tip
Tuesday Treat
Tuesday Truth
Tuesday Trivia
Transformation Tuesday
Tuesday is a fantastic day to make a graphic and share a piece of advice relevant to your industry, ask your followers to guess or comment on a post, or post about how far your company has come since it started.
Following these social media trends will increase the visibility and reach of your posts; those who may not be aware of your page might see your post and become intrigued. Take advantage of trends.
Wednesday's
Wednesday, or Humpday, is a day for motivation; help your followers power through the second half of the week. Think about that mid-week pick-me-up we all crave and post that on your social media.
Most popular post:
Wednesday Wisdom
Wednesday Motivation
Wednesday Night
Wednesday Workout
Wednesday Humpday
Wednesday Words
Wednesday posts frequently focus on personal health and wellness. Companies use the tag to promote healthy products and start conversations with the hashtag Wednesday Wisdom (#wednesdaywisdom).
Wednesday Motivation (#wednesdaymotivation) could show off a great band set up for an upcoming gig, a wonderful meal your restaurant offers, or a big accomplishment that your company is proud of.
Thursday's
Thursday is one of the best possible days to post on social media. If you don’t post every day, make sure you are keeping up with social media trends and posting on Thursdays.
The most trends for Thursday:
Throwback Thursday
Thursday Thoughts
Thursday Mood
Use the popular hashtags #TBT and #ThrowBackThursday to share historical, childhood, or recent memories. This is a chance to share your company’s history and story; customers will love getting to know you on a personal level.
Fun fact: Thursday is the best day to post on Instagram — do not miss out on the most popular day of the week to post!
Friday's
Your audience is feeling hopeful (or exhausted) give them strategy, long term thinking, big ideas. We do know that everyone loves Fridays! A chance to share a fun, silly or playful post while taking advantage of the most popular trends for Fridays:
Friday Night
Friday Feeling
Friday Fun
Friday Night Dinner
Friday Reads
Fact Friday
Share a photo of your happy customers or happy staff members, a video of your team doing a little dance, an amusing meme, or a picture of a sunny day outside—anything to celebrate and ring in the weekend is perfect.
Additionally, a social media trend is the hashtag #FollowFriday, which was invented as a way to encourage users to follow others and explore new interests. This can also help spread the word about your business.
If you can use your posts to spark conversation, ask a question, engage followers in dialogue or tag a fellow business in your industry, this is all the better for post visibility. The more fun, valuable and enjoyable your social media feed is, the more people will want to follow you (yay).
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