Small businesses often have a small budget for marketing which can promote a challenge. However, with the ever-growing social media world there are plenty of ways for you to market yourself to your customers without spending any money.
1. Create a free Google My Business account
Your Business Profile on Google has become one of the most effective free marketing strategies available. This free listing allows your business to show up on Google Maps, the local section of Google Search, and the right-side Knowledge Panel for branded searches. We can help you set up your GMB account-give us a
call.
2. Post (and engage) on social media
Increasing your social media engagement is great way to build trust with your audience. Create business accounts on the big 5 on Facebook, Instagram, LinkedIn, Twitter, YouTube. What you should do on these platforms:
- Promote your blog posts, and drive traffic to your website.
- Directly talk with followers and promote your brand.
- Run polls and request feedback.
- Create quick and informational posts that are easy for your followers to digest-increase their trust with your knowledge.
3. Don’t Forget LinkedIn
LinkedIn is a major social media site that is often under-utilized. Don’t just add network connections and sign out; enter into dialogue with the connections you make, share your blog posts and offers, join and contribute to forums, and share others’ quality content.
4. Local SEO
Google’s algorithm is designed to serve up the most accurate, high-quality, and relevant content for any given search query. You do not necessarily need to pay for this-you just need to invest time.
Local SEO is free, but it can take some time, so start now and keep working; the benefits over time can be huge. Here is what you can do:
- Add location-based keywords (Palm Harbor Marketing Service) to the titles, headings, and body content of your main website pages.
- Get listed in online directories, making sure your information is identical across platforms.
- Publish pages or blog posts specific to the area you serve.
5. Publish great content
Content marketing, demonstrates expertise, and your desire to educate your audience. Google also prioritizes content that best answers the questions its users are asking-driving traffic to your website. Need help writing check out our top writing formulas.
So remember Publish Great Content on the top 5 social giants, focus on local SEO, Create a GMB account, Focus on your LinkedIn account. If you need help with any of these free marketing sources give us a call!
If you need help getting started, schedule a free
Zoom call with us. You can share your screen and ask us anything!
The Marketing How-To Blog
