You Made A Marketing Video, Now What | 5 Steps To Sharing Like A Pro

Justin Babcock • Oct 04, 2021

You made a marketing video, and you are excited for people to see it. It’s not going to air at the Super Bowl, but you are trying to figure out what to do beyond putting it on your website. 


Well, this should help!


A 5 Step Process For Posting Videos To Social Media And Other Marketing Platforms

Step 1: Post to Youtube.


With 2 billion logged-in monthly users, 74% of adults active on YouTube, 80% of parents reporting their kids’ as active on YouTube, an average of 41.9 minutes per day per viewer, and average daily single user page views of 8.89, you probably want to make YouTube your first post immediately after recording that exciting new video.


YouTube also allows you to embed videos directly into your website. Embedding videos is a huge advantage for several reasons. 1st, the video is stored on YouTube’s servers, so it plays faster, and you don’t have to worry about load speeds. 2nd, you get some SEO juice from both your page and your YouTube channel! Win-win.


To learn how to post to YouTube, check out their help article.

Step 2: Create a new page or a blog post on your website.


As stated in step 1, YouTube also allows you to embed videos directly into your website. This is a considerable advantage because of load speed and SEO. Depending on your website editor, there are several options for embedding YouTube videos. Contact your website developer for specific instructions. Or schedule a support call with us, and we can help you figure it out.



Step 3: Email your prospects, customers, friends, subscribers, or whoever you think would be interested.


Now that your video is on your website, it is time to email that link to prospects, customers, friends, and subscribers. Your audience is ready as long as you think they are interested in the video and you have their email address. Remember, you want to send them to your website, not YouTube.


When you send your audience to YouTube, YouTube's objective is to get them to click and watch more videos. That click maybe your next video but that click may also be something else. If you send the person to your website, you control their options and next steps. Bonus to sending your audience to your website site... you can retarget with ads.


Our favorite application for sending marketing emails is Hubspot, app.hubspot.com.



Step 4: Social Posts


Now it is time to spread the word even further! Facebook, Instagram, LinkedIn, Twitter, and Google My Business all have the ability to upload videos directly to their platforms. Your audience will get to watch the video right there on their preferred social platform without having to click away. Of course, you will want to entice them with a link to your website so they can take the next step. 


For help setting up or posting to social media, go to our checklist for step by step instructions.



Step 5: (optional) Digital Ads


If you think your video is stellar and can generate some great leads. Put some advertising dollars behind it! Google Ads and Facebook Ads tend to have the biggest bang for your advertising dollar. Google Ads even offers $100 in credits from your Google My Business Profile. Check out the getting started articles below.

Now your video has a chance to start generating some leads! If you need any help, schedule a support call with us, and we can help you figure it out.


If you want to step up your marketing, check out our marketing support program. For more great marketing tips, tricks and hacks, subscribe to our blog.


Schedule a free planning session with one of our specialists.

The Marketing How-To Blog

Understanding Markets vs Marketing: Environment & Active

By Justin Babcock • 04 Oct, 2023
In the complex world of business, understanding the distinction between market behavior and marketing actions is paramount. Often, newcomers to the marketing realm are confounded by the unpredictability of the market and how it sometimes seems to defy their marketing efforts. A simple, yet enlightening analogy can help elucidate this - think of the market as the weather and marketing as farming.

New Port Richey Web Designer

By Justin Babcock • 18 Jul, 2023
A website isn't just a nice-to-have for businesses these days, it's a must-have. A well-designed website enhances your brand's online presence, paves the way for customer engagement, and business growth. In this article, we explore the 7 qualities you should look for in a New Port Richey web designer. We will also introduce you to Web Education Services - a Google 5-star rated web design agency.

Making the Right Choice: Building a Website Yourself or Hiring a Designer

By Justin Babcock • 12 Jul, 2023
In the ever-evolving digital landscape, establishing an online presence is paramount for every business. A well-structured and designed website can greatly enhance your brand's visibility and credibility. However, the process of creating a website can be daunting, especially when confronted with decisions like the cost of hiring a designer, how to find a suitable one, or opting for a do-it-yourself (DIY) approach using website builders like Wix or Squarespace. Making an informed choice can be challenging, but it's not impossible. Figuring Out Your Budget and Time: The Classic Decision Building a website involves an investment of both time and money. Hiring a designer can cost between $100 to $200 per website page, whereas setting up a website yourself might consume around 4 hours per page. It's a classic time or money conundrum that forces you to reassess your priorities. Do you have the design skills to build a website yourself? If not, using DIY applications may extend the time it takes for you to establish your online presence. However, if your budget is tight, investing your time into learning and implementing the process might be a viable option. DIY Website Builders: A Blessing or a Curse? Website builders like Wix, Squarespace, and WordPress have made website creation accessible to everyone, regardless of technical expertise. But are they always the best choice? Wix Pros: Wix offers an intuitive drag-and-drop interface and a variety of templates, which make it easy for beginners to create a website. It also provides advanced features for more seasoned users. Cons: The flexibility of Wix can also be its downfall, as the wide range of options can be overwhelming. Its SEO capabilities have been criticized, and the free plan comes with ads. Squarespace Pros: Squarespace is known for its sleek, professional design templates. It offers comprehensive features and excellent customer support. Cons: Squarespace's pricing is slightly higher compared to other builders, and the platform can be less intuitive for first-time users. WordPress Pros: WordPress offers incredible flexibility and control, with thousands of themes and plugins. It's a great choice for blogs due to its strong content management system. Cons: WordPress has a steeper learning curve compared to other builders, and you may need to handle updates and security measures manually.
More Posts
Share by: