Stories, Your Brain, And How You Are Wired To Respond

Justin Babcock • June 1, 2021

Stories are the bond between our emotions and logic. They solidify what we believe and give meaning to what we know.


Think about it... what moves you?


Is it the statistic you read? Or, is it the story your friend/neighbor/coworker told?


Stories are a great way to connect with people and get them to ask, what would I do?


Unfortunately, most of us are afraid of stories. We believe that data should drive our messaging, our conversations, and our business.


What if data and storytelling weren't either/or? What if you can do both?


Check out the amazing TED talk above and think about storying telling and marketing in a new way.

If you need help developing your story, reach out to us or call us at 727.222.6984 to schedule a private coaching session.

Contact WES

The Marketing How-To Blog

A man is sitting at a desk in front of a computer.
By Justin Babcock April 23, 2025
Learn how to start email marketing—from writing content to choosing platforms and sending your first campaign.
A woman is sitting at a desk using a laptop computer.
By Justin Babcock April 17, 2025
Learn how to use LinkedIn Articles to build your audience, share insights, and boost your professional brand—even without a website.
By Justin Babcock April 9, 2025
Discover 3 free AI image generators and a powerful prompt-writing hack to create stunning visuals for your content.
By Justin Babcock October 14, 2024
Key Variables to a Successful Facebook Ad Running a Facebook ad campaign can be a powerful way to grow your business, but it’s not as simple as boosting a post and waiting for leads to roll in. Many factors determine whether a Facebook ad will perform well or fall short. From the objective you choose to the external factors that influence your audience, each element plays a crucial role in driving success. Let’s break down the key variables that can make or break your Facebook ad campaign.
More Posts