Justin Babcock | How To Be A Better Content Marketer

Intern WES • Aug 09, 2021
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I had the opportunity to sit down with Justin (Owner of Web Education Services) and ask him some of the most asked questions we get related to content marketing. Keep reading to find out how you can become a better content marketer…


Bria: What are the essential components of good web content?

Justin: That you enjoy creating your content. For instance, if you enjoy writing, you tend to do really good at writing and those who really enjoy graphics, do better at graphics. To add, posting once a week whether it’s a social post or a blog, it’s important to get your content out there.


Bria: What kind of content can you create?

Justin: Anything you can post is really the name of the game. This can include pictures, podcasts, infographics, videos… It’s important to see what your competitors are doing and ask, “How can I make this better for my customers?"


Bria: How do you decide what subject/content you want to write/blog about?

Justin: Whatever you talk to your customers about. What were they excited about? What did they struggle with? At the end of the day, it’s all about what your customers want and how you can help them.


Bria: What do you think clients should do more of, to be a successful content marketers?

Justin: Post more (As I always say, “It’s all about getting the content out there.”)! The key is to get your customers to click and to do so, it’s about preparing that next step (call-to-action) for them, starting with your content and your posts. 


Bria: What’s a small tip you’ve given to your clients that has been the most helpful?

Justin: Aside from the checklist (Duh!) It’s anything that has helped with the content creation part of the checklist. For instance, Snazzy (it helps write for you), Pixlr (If you want to edit your photos), Filmora (if you want to edit your videos), and websites such as Unsplash and Pexels which give you free photos.



Well, that’s all folks! We hope you learned something of value watching/reading this blog and of course if you have questions you’d like to ask, we’d love to keep this rolling. You can call us here or find us through our website 'contact' button.

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