National Sign Team
Nationwide commercial sign programs, Nationwide
Six design directions, then a move off Duda to 200-plus pages with all 212 known URLs kept, an admin portal and a Content Studio.
212 of 212known URLs kept working through the move
Hospitality staff uniforms and in-house uniform manufacturing | Clearwater, FL
TNC Uniform & Design: off Duda in 11 days, every old URL still working
TNC Uniform & Design outfits restaurant, hotel and hospitality teams with staff uniform programs, in-house manufacturing and promotional items from Clearwater, Florida. Our website migration moved them off Duda in 11 days with the look their customers knew, then added two guided analyzers that send visitors a written snapshot.
- Website Migration
- Custom Web App
- Admin Portal
- Content Studio
- SEO
17.6 to 10.3
average Google search position
Search Console, equal 19-day windows before and after the September 24, 2026 launch; lower is better
83% lighter
mobile home page
2,888 KB to 505 KB in our launch-day speed pass on the new site, September 24, 2026, by loading the hero video only on screens that show it
16 of 16
legacy URLs working on the new site
Checked in the post-launch audit, which also confirmed every legacy redirect still works
11 days
from first capture to launch
Duda site captured and staging live September 13, 2026; DNS cutover September 24, 2026
About TNC Uniform
TNC Uniform & Design has made hospitality uniforms in Clearwater, Florida, since 2013. They run staff uniform programs for restaurants, hotels and hospitality groups, manufacture uniforms in-house and supply promotional items. For this website migration, our goal was simple: keep the look, capture every lead, keep every URL Google already knew, and leave nothing depending on Duda.
Why They Came to Us
TNC's Duda site had the look their customers knew, but it carried problems underneath, and searches for uniform programs sat deep in Google's results.
- GA4 counted only Duda's default purchase event, which can't fire on a site without a checkout, so it reported zero conversions no matter what visitors did.
- Template leftovers on the Look Book page, including placeholder contact details and placeholder brand logos, plus a broken WhatsApp link and a footer map link that pointed nowhere specific.
- Coral buttons and text that failed contrast checks, and white hero text that was hard to read on phones.
- 12 pages that skipped heading levels, and one page with no main heading at all.
- Clicks came from local searches like 'restaurant uniforms near me', while 'uniform programs' sat near position 79.
What We Proposed
We proposed a faithful rebuild: keep the layout TNC's customers knew, fix what was broken underneath, and build on the searches the site already earned.
- Keep www as the main address, leave every ordering portal linking out as it was, and keep TNC's own Tag Manager container and conversions.
- Move to a licensed open-source typeface sized to match, darken the coral for readability, and fix every broken link.
- Rewrite titles and descriptions from Search Console data, and protect Google Workspace email through the DNS switch.
- After launch, make two guided analyzers the main call to action, with tap-to-call still in the header and footer.
The build
What We Built
Website
17 pages at launch, generated from a page-by-page capture of the Duda site, so nothing depends on Duda anymore.
- The same layout as before, now in Montserrat, one 35KB open-license font file sized within 0.1% to 2.2% of the old typeface.
- Navy labels on coral buttons at a 4.76:1 contrast ratio, a scrim behind the hero headline for phones, and every broken link fixed.
- All 75 images and 5 videos served from the site itself, with zero references to Duda in the pages, plus 10 redirect rules for old paths.
- LocalBusiness schema with the storefront address and real map coordinates, Service schema on four service pages, breadcrumbs on every indexable interior page, and an llms.txt summary for AI assistants.
- Contact, schedule-a-call and text opt-in forms on a dedicated reCAPTCHA key; the thank-you page shows only when the server accepts the lead.
Uniform analyzers
Two seven-question guided analyzers on their own pages, one for an existing uniform program and one for something TNC would manufacture.
- Lettered answer cards with keyboard shortcuts, a segmented progress bar and a snapshot report with the top three findings, ready to print or save as a PDF.
- A copy of the snapshot emailed to the visitor, built on the server from answer codes only, so free text is never mailed.
- Every finding maps to something TNC's page already says it does: no prices, no lead times, nothing invented.
- Site buttons rerouted to match: 11 now go to the uniform program analysis, 5 to manufacturing and 17 to Contact Us, with tap-to-call kept in the header, footer and contact panels.
Admin portal
A private back office themed from the public site, with an Analyses view for analyzer submissions.
- Inbox, leads pipeline, Spam and Blocked, and a blog chooser.
- An Analyses view shows every analyzer submission's answers at a glance.
- TNC's navy, a darker brand coral for contrast, Montserrat and Eastern time throughout.
Content Studio
A Content Studio live since launch day, with blog publishing wired into the site.
- Strategy built around the split in TNC's search data: local searches that already earn clicks, and program terms with room to climb.
- New posts publish into the site in the same template as the existing blog.
Problem solving
How We Solved the Hard Parts
Images a normal capture couldn't see
Duda placed all 88 images through its photo gallery widget, so a standard scrape recorded each one as a button. We rebuilt our capture to pull each gallery's original upload, and fixed blank slideshow rows and missing outline buttons in our migration tools rather than by hand, so later Duda moves get the same fixes.
Old store URLs that would die with Duda
Search Console and GA4 still saw old store-style URLs that only Duda's redirects were catching. We rebuilt those redirects in the new site, so the old links still land on the right pages without Duda.
Returning visitors stuck on old pages
Browsers that had visited the Duda site could keep showing cached Duda pages. We placed a small self-removing script at Duda's old service worker address and proved it works in a real browser, so returning visitors get the new site.
Conversions that never counted
GA4 was counting only Duda's purchase event, so calls, emails and form fills never registered. We kept TNC's own Tag Manager, verified the call, email and thank-you events on launch day, added a form conversion for the analyzers, and registered them as GA4 key events.
Certificates that stalled at cutover
At cutover, DNS was correct but all four security certificates stalled, a recurring glitch at the hosting provider. We had them force-issued, kept TNC's Google Workspace email records untouched through the GoDaddy switch, and added a DMARC record where there was none.
Results
The Results So Far
The site went live on September 24, 2026, and our post-launch audit passed every check, from all 16 legacy URLs to a real end-to-end form test. Over equal 19-day windows either side of launch, TNC's average Google position moved from 17.6 to 10.3, so the usual migration risk of a ranking drop didn't happen, and all 15 real pages were indexed by October 12.
It's still early, so we watch two things next: whether the analyzers, live since October 15, turn visits into project requests, and how the program terms the old site barely ranked for move from here.
Average position comes from Search Console over equal 19-day windows either side of the September 24 launch; page weight and the legacy URL check come from our launch-day and post-launch audits of the live site.
Timeline
Project Timeline
- Duda site captured page by page and the rebuild live on staging
- DNS cutover, launch-day SEO and speed pass, admin portal and Content Studio live
- All 15 real pages confirmed indexed in Google Search Console
- Two analyzers live and site buttons rerouted to them
- Call, email and form conversions registered as GA4 key events
Questions
Questions About This Project
Does the new TNC site look different from the old one?
Only a little, and on purpose. We rebuilt the Duda layout faithfully, then fixed readability, broken links and leftover template content, and moved to a licensed open-source typeface sized to match.
How long did the website migration take?
Eleven days, from capturing the Duda site on September 13, 2026 to the DNS cutover on September 24. The two analyzers followed on October 15.
What do the analyzers do?
There are two: one for a current uniform program and one for something TNC would make. Each asks seven questions, shows the top three findings in a snapshot report and emails the visitor a copy, and every submission lands in TNC's admin portal.
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