Pam Marron has originated loans in Florida since 1985 and works under Innovative Mortgage Services, Inc. We handled the loan officer website design for both of her sites: Close With Pam for home buyers, moved off Duda, and Clients2Homeowners for fellow loan officers, plus an admin portal built around her homebuyer questionnaire.
Pam Marron (NMLS 246438) originates loans with Innovative Mortgage Services, Inc. (NMLS 250769) and specializes in down payment assistance, credit help and buyers working through federal student loan repayment. After the 2008 crisis she spent three years working with the CFPB, the National Credit Reporting Association and Senator Bill Nelson's office on a credit-reporting fix for short sales, and from 2016 to 2019 she served on HUD's first Housing Counseling Federal Advisory Committee. Her loan officer website design had to serve two audiences: home buyers, and other loan officers looking for her resources.
Close With Pam ran on Duda and served two audiences from one site: home buyers and fellow loan officers.
We agreed to match the old Duda URLs exactly, carry over her Google Analytics property and set Pam up in My AI Editor. In August we proposed a second site so loan officers would have a home of their own.
A 59-page static site moved off Duda with every old URL kept or redirected, and a homebuyer questionnaire in the home page hero.
A back office on its own private web address, live on launch day and built around the homebuyer questionnaire.
A site for loan officers, split off from Close With Pam and launched Oct 5, 2026.
A redirect map that carried every old Clients2Homeowners URL to a live page.
A scored SEO audit of Close With Pam with same-day fixes, the start of WES's 90-day SEO program.
Every old Close With Pam URL was kept or redirected, blog posts stayed at their root-level addresses, and nothing new was created at a path that would shadow a redirect.
Clients2Homeowners.com still served a live 128-page Duda site. Before DNS moved, we captured its sitemap and all 127 paths, then mapped each one: 18 to the same post on closewithpam.com and the rest to the closest matching page. Taking that inventory before DNS is now a standing step in our launch checklist.
Pam's email lives at IONOS, so we preserved the MX, SPF and Search Console records and re-checked them after the change. When the SSL certificate did not issue on its own, we force-issued it.
White text on the terracotta brand color measures 3.10:1, below WCAG AA, so buttons use dark text (4.69:1) and the terracotta lifts to a lighter tint on dark backgrounds.
Home buyers stay on Close With Pam, and loan officers get Clients2Homeowners, where the loan officer resource pages were rebuilt with identical page paths, like /mlo-resources, so each keeps its MLO keyword.
The first review in our 90-day SEO program, on Sept 10, 2026, moved Close With Pam's WES SEO audit score from 62 to 86, measured on the live site with the same script before and after, and its structured data score went from 5 to 14 of 15. The site is run from Pam's side, not ours: as of Oct 20, 2026 the client had made 908 edits through My AI Editor and published 111 times with Take Live, and the same habit carried over to Clients2Homeowners, with 16 Take Live publishes there so far.
Clients2Homeowners launched on Oct 5, 2026 with all 133 exact-path redirects verified live and its sitemap accepted by Search Console with 0 errors. It is too new for traffic numbers, so for now we watch how the redirected Duda URLs settle in Search Console.
SEO scores come from WES's scored audit run on the live site before and after fixes, edit counts are My AI Editor commits counted on GitHub, and every redirect was requested live on the production domain.
We match the old URLs. On Close With Pam every old URL was kept or redirected, the 28 blog posts stayed at their original addresses, and her GA4 property carried over.
Yes. Close With Pam has 908 client edits through My AI Editor and 111 Take Live publishes, and the same logins carried straight over to Clients2Homeowners without new invites.
We inventory every old URL before DNS moves. Clients2Homeowners.com still held a 128-page Duda site, so we captured all 127 paths and mapped them with 134 redirects before cutover.
Mortgage brokerage that recruits independent loan officers, Lutz, FL
A Duda migration, a member portal that replaced Memberspace, and a recruiting admin portal for a 25-state mortgage brokerage.
0.88% to 1.89%form conversion rate, before vs after launch
Mortgage broker branch focused on reverse mortgages and first-time buyers, New Port Richey, FL
WordPress to a 79-page broker site with 17 city pages, reverse mortgage and divorce tools, an admin portal and a Content Studio.
74 to 94WES SEO audit score
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