National Sign Team runs multi-site sign programs for franchise, restaurant, retail, fitness and healthcare brands, from design and permits to fabrication and installation, coast to coast. In this sign company website design project, we moved them off Duda to a new site of more than 200 pages with every known URL kept, plus an admin portal and a Content Studio.
National Sign Team is a nationwide commercial sign company. They manage multi-site sign programs for franchise, restaurant, retail, fitness and healthcare brands, covering design, project management, permitting, fabrication, installation, rebrands, conversions and decommissioning. Every program gets one named project manager. For a team that works nationwide, good sign company website design has to show that reach and make it easy for a brand, or an installer, to get in touch.
National Sign Team's Duda site held years of content and showed up in plenty of searches, but few of those searches became clicks, and the move itself carried real risk.
We started with six homepage design directions built from NST's own copy and project photos, then planned the full site and a content strategy around their real search data.
A site of more than 200 pages in the approved Marquee design, with a mega menu that always matches the pages and 52 lead forms at launch.
A private back office in NST's navy and flag red where every request lands by type.
A marketing portal with a strategy built from NST's own Search Console and GA4 data.
We built the URL list from the old sitemap and Search Console together, 212 URLs in all, and every one works on the new site. All 181 URLs Google had shown in the prior 90 days returned a working page on launch day, and posts that only existed on Duda were rebuilt at their exact old addresses.
Because the old site sent an HSTS preload header, browsers would refuse the new site without a valid certificate. We had the certificate issued before DNS settled and kept NST's Microsoft 365 email records intact through the switch.
Every form on the site now posts through one handler with its own reCAPTCHA key, so junk is rejected before it becomes a lead, and the admin portal's Spam and Blocked tab shows each one. In the site's first two weeks, 25 submissions were rejected, all bots, and nothing legitimate was turned away.
Google was sending project management searches to 2023 blog posts, while the service page drew 9 impressions in 90 days. We rebuilt the service page as the main page for the topic, with FAQ answers written for how people actually ask, and gave the old post a narrower focus at the same URL.
NST's email runs on Microsoft 365, whose link scanners can use up a one-time link before a person clicks it. We changed sign-in and approval links so opening one only previews, and a Continue button completes the action.
The new site went live on September 13, 2026 with all 212 known URLs working. Comparing the latest 35 days with the 35 days before launch, website sessions are up 34%, and Search Console shows the average position improving from 20.2 to 15.7 over equal 33-day windows.
It's early. The pillar pages and Studio posts are aimed at terms NST already shows up for, and the next thing we watch is whether those better positions turn into more project requests.
Sessions come from GA4 and average position from Search Console, each comparing equal windows before the September 13 launch and up to mid-October 2026; the URL count combines the old sitemap with every Search Console page.
No known URL was lost. We combined the old sitemap with every page in Search Console, 212 URLs in all, and all 212 work on the new site: 191 load directly and 21 redirect.
Each form is tied to a type of request and lands on its own thank-you page, so GA4 can count it. Project requests show up in NST's admin portal with the program, number of locations and timeline, and installers and fabricators go to their own Smartsheet forms.
NST chose a design on August 3, 2026, the build started August 9, and the new site went live September 13, about five weeks from first build to launch.
Home theater, AV and smart home installation, Clearwater, FL
A Duda move that kept all 147 old URLs, plus a lead portal, a Content Studio and Google Ads at a cost per lead 64% under benchmark.
64% belowGoogle Ads cost per lead vs the industry benchmark
Hospitality staff uniforms and in-house uniform manufacturing, Clearwater, FL
A faithful Duda migration in 11 days: same look, every legacy URL kept, average Google position 17.6 to 10.3, plus two custom analyzers.
17.6 to 10.3average Google search position
Landscape design-build, tree service and plant nursery, Odessa, FL
A small, dated WordPress site rebuilt in 16 days, then full SEO with posts 4 days a week. Organic search sessions up 184%.
+184%organic search sessions
Tell us about your business and where your leads come from today. We will show you what we would build, and what we would keep.