Entertainment Pros has installed home theaters, surround sound, lighting control and smart home systems across Pinellas County since 2006. In this home service website design project, we moved six years of their pages and posts off Duda at the same addresses, built a lead portal and a Content Studio, and now manage their Google Ads.
Entertainment Pros is a licensed and insured audio-video company in Clearwater, Florida, serving Pinellas County since 2006. They design and install home theaters, surround sound, TV mounts, Lutron lighting control, landscape lighting, motorized shades and home automation for homes and light commercial spaces. Owner Chip Tollefson served as a Marine Corps avionics specialist on F/A-18s from 1989 to 2005. Like most home service website design work, the site has one job: turn a homeowner's question into a booked consultation.
The old Duda site ranked well and held six years of blog posts, so the job was to modernize it without losing any of that. Moving it also exposed problems the old setup had been hiding.
We proposed a fast static site in EP's own colors and flame logo that keeps every URL Google knew and every post, with better ways for homeowners to start a project.
A fast static site rebuilt from the Duda original, with the same URLs, EP's own install photos and new lead tools.
A private back office in EP's near-black and fire orange where every lead lands, sorted by type.
A marketing portal for EP's plan, posts and photos, with a strategy built from real search data and real leads.
Ongoing management of EP's Performance Max and Search campaigns, checked against industry benchmarks every two weeks.
We matched the old Duda addresses character for character, with www as the main address. All 147 URLs in the old sitemap still work, and only 3 redirects were needed.
Duda's feed cuts posts short, so copying posts from the feed misses the videos inside them. We matched 36 videos by their old Duda file names and found 22 more on YouTube, then put each one back where it sat in the original post. All 58 are restored, with zero re-uploads.
Duda kept Tag Manager and GA4 inside its own template, and the Ads lead conversion counted visits to a Duda thank-you page. We reinstalled tracking on every page on launch day and re-wired the conversion to fire only when the server accepts a lead.
77% of sessions were bots, which made the site look like it barely converted. A firewall rule at the edge now challenges them while letting Google, Bing, Apple and Google's ad checker through, so ads stay approved. We left AI crawlers open on purpose, since visitors sent by AI assistants were turning into leads.
Until mid-September, leads arrived with no source, so ads and search looked the same. We added source tracking, including Google's click IDs, to every page and form, and the next 6 of 6 leads came in tagged. It later showed that a general contractor's invitation to bid on a luxury new build came from the Search campaign.
The new site launched on July 17, 2026 at the same URLs, and our launch-day SEO pass took its WES SEO audit score from 55 to 80. Since mid-September every lead arrives tagged with its source, so ad spend is judged on real leads. In the 14 days to October 9, Google Ads cost $32.35 per lead against a $90.92 benchmark for home improvement.
What we watch next: how the Search campaign settles on its new bid strategy, and how the studio's troubleshooting and how-to posts perform with owners who need help with gear they already have.
Ads figures come from Google Ads and our biweekly audits, lead source from the leads table behind the admin portal, and the score from our 100-point WES SEO audit, run on the rebuilt site before and after the launch-day fixes.
Yes. We matched the old addresses exactly, so all 147 URLs in the old Duda sitemap still work, with only 3 redirects needed. The full six-year blog archive came over too, videos included.
Yes. Every page is wired for My AI Editor, so they can make changes by typing what they want. When the owner writes his own article series, we style it but never change his words, and a check confirms the text matches his approved copy before it goes live.
Every form, calculator and planner posts to EP's admin portal, sorted into project requests, calculator leads and a pipeline, and an email alert goes out right away. Since mid-September 2026 each lead also carries its source, so the team can see which ones came from ads.
Landscape design-build, tree service and plant nursery, Odessa, FL
A small, dated WordPress site rebuilt in 16 days, then full SEO with posts 4 days a week. Organic search sessions up 184%.
+184%organic search sessions
Nationwide commercial sign programs, Nationwide
Six design directions, then a move off Duda to 200-plus pages with all 212 known URLs kept, an admin portal and a Content Studio.
212 of 212known URLs kept working through the move
Tree removal, trimming, stump grinding and storm cleanup, Palm Harbor, FL
Off Duda with all 74 blog posts and the old URL paths, plus an admin portal. WES SEO audit score 78 to 90 at the 90-day review.
78 to 90WES SEO audit score
Tell us about your business and where your leads come from today. We will show you what we would build, and what we would keep.