The Mental Mechanics is Shawn Huber's mental wellness coaching practice for entrepreneurs, executives and competitive athletes, based in Franklin, TN. Our coaching website design work moved his site off Duda with all 58 blog posts, rolled out sharper positioning, and added a free group session funnel and a Content Studio.
The Mental Mechanics is the coaching practice of Shawn Huber, who coaches high achievers in private and group sessions, serving the Franklin and Nashville area and clients nationwide online. The site draws a clear line: this is coaching, not therapy. For this coaching website design project, the job was to move a Duda site with blog posts going back to March 2022 without losing them, then give the brand a sharper niche.
Shawn's site lived on Duda, held blog posts going back to March 2022, and was positioned around mindset coaching, a crowded category.
The work grew in steps. After the rebuild and the repositioning, our August 2026 marketing audit ranked the next moves.
A static rebuild on Vercel with 19 pages and 59 blog posts, and every old blog link redirected.
From mindset coaching to mental wellness coaching for high achievers, rolled out across 73 pages in June 2026.
A sales page for a free 90-minute group session that closes on a nine-question matching questionnaire, fed by a research article.
His Content Studio plans and drafts content against his strategy and publishes to his blog, Facebook and Instagram.
Duda's own post data missed 15 posts, so we recovered them from the old RSS feed. We also pulled every blog image off Duda's servers, so the new site depends on nothing from the old platform.
The most-seen old post was found mostly through dictionary-style searches. We retargeted it in place, keeping its URL and the text that earns its rankings, and built the group session funnel for the people who share the feeling it describes.
Pressing Enter moves to the next question instead of sending a half-filled form. Answers to the two pick-several questions are packed into single fields, so no choice gets dropped on the way to the form service.
When Shawn moved to Franklin, TN, we updated his address, schema, service area and hours, Eastern to Central, across 70 pages, and the author bios on all 58 posts. We also added a Franklin location page and a hypnotherapy page.
An August 2026 speed pass self-hosted the fonts, served the home page hero as a preloaded WebP, and cut the image folder from 21.1 MB to 9.6 MB. It also added a favicon set Google can show in mobile results.
Live today: the rebuilt site on Vercel with all 58 migrated posts and 66 redirects, the free group session funnel since August 28, 2026, and the Content Studio, which published its first blog post into the site on September 3. An internal WES audit after the speed pass found 0 critical issues across 76 pages, with all structured data valid.
We are not sharing traffic or lead numbers for this project. What we watch next: consultation and group session requests, and how the new Franklin and hypnotherapy pages do in search.
Stats are build facts from the site's files and git history: migration counts from April and May 2026 and before-and-after file sizes from the August 16, 2026 speed pass.
Yes. All 58 posts came across, including 15 that Duda's own post data had missed, and every old blog URL redirects to its new address.
We change it everywhere in one pass. When Shawn moved to Franklin, TN, the address, hours, schema and author bios changed across the site, and a Franklin location page went up the same day.
It plans content against the strategy pillars, publishes blog posts straight into the site, and is connected to his Facebook Page and Instagram. It cannot invent statistics; it may only use research figures already published on his site.
K-12 professional learning for schools and districts, Naples, FL
A live booking hub and two-brand Content Studio, plus a staged 69-page site rebuild and member app for a K-12 learning company.
412old and current URLs inventoried before the rebuild
Community and education brand for life's messy middle, Nationwide
A Duda site and a Kajabi course rebuilt as one owned platform: website, member app, community and content Studio.
12.7 to 5.3average Google search position
Dental practice consulting, courses and keynote speaking, Nationwide
A 44-page dental consulting site rebuilt off Duda with every URL kept, then taken from 63 to 94 on the WES SEO audit in a week.
63 to 94WES SEO audit score in 7 days
Tell us about your business and where your leads come from today. We will show you what we would build, and what we would keep.