Half Nester is the home for life's messy middle, a brand by Dr. Valerie Woo. Our website migration moved the site off Duda and the course off Kajabi into a custom member app with its own community, alongside a Studio for content, all on accounts she owns.
Half Nester is the home for life's messy middle, the season when people are still deeply needed, but in changing ways. It was created by Dr. Valerie Woo, a pediatric dentist, entrepreneur and speaker, and it brings together a forthcoming book, a guided course and workbook, a member community and speaking. Before this website migration, the public site ran on Duda, the course on Kajabi and the workbook on Google Sheets.
Half Nester's pieces lived in three places: the website on Duda, the course on Kajabi, and a workbook held together with Google Sheets and JavaScript.
We proposed a phased build, with everything on accounts Valerie owns.
We moved www.halfnester.com off Duda to a static site on Vercel, with every page's copy carried over word for word.
my.halfnester.com took over the course, workbook and checkout from Kajabi, and sends the free email course itself.
A native community inside the app, built for real people, with room for one clearly labeled AI host.
The Half Nester Studio is the team's private workspace for strategy, content and results.
Kajabi lessons carried much of their teaching inside images and infographics, so a text-only copy would have lost it. We placed 60 self-hosted images back in position, wrote alt text that carries each infographic's full content, and checked the lessons live as a paid member, a free member and a logged-out visitor.
Kajabi kept running untouched, with no redirects, while the new pages went live. We pulled all 17 podcast episodes off Kajabi and self-hosted them, then moved checkout to on-site Stripe in July 2026.
There are no fake members, and there is room for exactly one AI voice: a clearly labeled host built to let people answer first. Messages from strangers arrive as requests, and blocks are invisible to the person blocked.
When a post suggests someone is struggling, the AI host is built never to reply in public. It is designed to send a private note with real resources, including the 988 lifeline, and to alert Valerie and our team. Overnight it holds the situation privately until morning, instead of pretending to offer round-the-clock human cover.
We measure Studio drafts against Valerie's own hand rewrite of a generated post, and the Studio flags the writing habits she cut. A check of the account's 43 Instagram posts found captions over 900 characters earned higher median engagement, so the Studio no longer trims her long captions and checks instead that the first line lands before Instagram's "more" cut.
The website left Duda on June 20, 2026. Comparing the 90 days before launch with the 90 days ending October 17, Google showed Half Nester's pages 66% more often, and their average position improved from 12.7 to 5.3. Our September SEO pass took the WES SEO audit score from 61 to 93 and cut homepage image weight by 85%.
The app, community and Studio are harder to sum up in one number. What changed is who holds the keys: the course, workbook and checkout now run on accounts Valerie owns instead of Kajabi and Google Sheets, and her content runs from the Studio. Next, the 90-day SEO program continues, and we keep watching search as Google picks up the September fixes.
Search numbers come from Google Search Console for halfnester.com, comparing the 90 days before the June 20, 2026 launch with the 90 days ending October 17, 2026; the audit score and image weight come from the WES SEO audit of September 9, 2026.
Yes. For Half Nester we ported all 18 lessons and 21 worksheets into a custom app, put 60 lesson images back in position and self-hosted 17 podcast episodes. Kajabi kept running untouched while the new pages went live.
Not if the move is checked page by page. Before Half Nester's June 2026 cutover we compared 34 pages with the live Duda site, word for word, and re-hosted the PDFs Duda had been serving.
Valerie does. The website, app and Studio live in her own GitHub organization and run on her own Vercel, Supabase and Stripe accounts.
Dental practice consulting, courses and keynote speaking, Nationwide
A 44-page dental consulting site rebuilt off Duda with every URL kept, then taken from 63 to 94 on the WES SEO audit in a week.
63 to 94WES SEO audit score in 7 days
Online wedding dance lessons, Nationwide
A member hub and instructor portal for an online wedding dance studio, live in a day, where couples pay and get in automatically.
1 dayfrom first commit to live, Stripe included
Private members club with dining, ski valet, transportation and concierge, Vail, CO
A Duda migration plus a custom staff and member app for a private Vail club, with a host book, server tablets and 10 AI features.
66 to 98WES SEO audit score
Tell us about your business and where your leads come from today. We will show you what we would build, and what we would keep.