Studio One Hair Design is a Fresno salon that specializes in hair extensions, luxury color and custom wigs. We moved its site and shop off Webflow, then added a stylist-only wholesale store, a phone-consult booker and email follow-up for its leads.
Studio One Hair Design is a salon in Fresno, California, specializing in hair extensions, including NBR and No Sew Luxe, plus luxury color and custom wigs. It also sells hair care products online and extensions wholesale to licensed stylists. That made its hair salon website design a bigger job than pages and a booking button: the site had to sell, take wholesale orders and qualify extension clients before they book.
Studio One's website ran on Webflow, with its forms spread across Jotform and other outside tools and no lead history stored anywhere. The salon also sells hair care products and extensions online, and it takes extension clients through applications and consultations.
We planned the move off Webflow in waves, with a review on a staging site before any DNS change and e-commerce built as its own phase.
The Webflow site rebuilt in waves to match the live design, then grown to about 192 sitemap URLs.
The hair care shop rebuilt with PayPal checkout, plus a new wholesale store where licensed stylists buy extensions.
Multi-step applications for extension clients and a booker that puts phone consults on the owner's Vagaro calendar.
One back office for leads, orders, inventory, wholesale approvals and phone consults, live June 14, 2026.
Ads tracking that counts real leads and real appointments, plus a landing page for color.
A content engine built on the salon's own work and real search data, live September 13, 2026.
We built the phone-consult booker on Vagaro personal tasks plus a check against the leads list, so two people cannot be booked into the same Friday slot.
Vagaro's booking events carry no email or phone, so our webhook looks each customer up in Vagaro first. That lets real appointments reach Google Ads with their service value.
Each stylist account carries its own tax-exempt status. When someone pays through a phone-order link, the payment is checked against PayPal on the server before the order is marked paid, and an amount that does not match gets flagged.
Color ads drew price shoppers, and some big-color clients were surprised by the final price. Instead of blocking searches that convert, we reframed the color page's pricing as a three-tier 'Your Color Investment, Explained', which the owner approved.
A database trigger emails the owner the moment a wholesale order is placed, and every order lands in the admin's Orders view with its paid status.
Lead capture started with the new site in May 2026, so we measure from the first full month. Monthly leads grew 75%, from 24 in June to 42 in September.
On Google Ads we count only real leads, forms and calls, not clicks to the booking page. Over the latest two weeks measured, a real lead cost $31, about half the all-industry average in WordStream's 2026 benchmarks. We keep watching lead volume, cost per real lead and completed appointments month to month.
Leads are counted by calendar month from the site's forms as stored in the admin portal; cost per real lead is Google Ads spend divided by the form and call leads it produced from September 28 to October 11, 2026, compared with WordStream's 2026 all-industry average of $66.69.
Yes. Studio One's site runs an online hair care shop with a PayPal cart, plus a password-gated wholesale store for extensions. Licensed stylists apply, upload their license and get a login once the owner approves them in the admin portal.
They can. Studio One's phone-consult booker puts a Friday consult on the owner's Vagaro calendar through the Vagaro API, and it checks both the calendar and the leads list so a slot cannot be double-booked.
Yes. Studio One's Content Studio sends broadcasts to the salon's existing Kit list, and its lead follow-up emails go out in the owner's name.
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