Glam.Is.On is a luxury hair salon in Cabot, Arkansas, specializing in NBR and hand-tied extensions and color. We gave the owner one admin portal for Square bookings and leads, tied Google Ads to real bookings, then moved the website off Duda while keeping its look.
Glam.Is.On is a luxury salon in Cabot, Arkansas, serving Little Rock and Central Arkansas. It specializes in NBR and hand-tied hair extensions and color, and runs an education arm, Glam.Is.On Edu. We started with the business behind the website: bookings, leads and ad tracking, all live by July 20, 2026. The Duda website migration came next, with a clear brief from the owner: keep the look, and leave nothing connected to Duda.
In mid-2026, Glam.Is.On's website ran on Duda, its leads lived in three Google Sheets, and its ads could not see which clicks became appointments. Then came the move off Duda, with a brief to keep everything looking the same.
For the move off Duda, we agreed on a strict scope: rebuild every page to match the live site, keep what Google already knew, and keep the salon's existing automations running.
One private place for Square bookings, leads, reviews and follow-up, live July 20, 2026, while the public site was still on Duda.
Tracking that connects a Google Ads click to the lead it produced and to the Square booking that follows.
A scheduled check, twice a day, that Square online booking is still switched on.
The Duda site rebuilt as a static site on Vercel, live October 6, 2026, with nothing left connected to Duda.
A content plan built on real search data, live August 9, 2026, with approved emails sent through the salon's own Mailchimp list.
We built the page list from the sitemap, Search Console and GA4 instead of trusting the export, then rebuilt each page from per-element measurements of the live site. Every page landed within 83 pixels of the original.
Duda's feed returned empty bodies for 3 posts and cut the salon's second-highest search page, a post on Ozempic and hair loss, by 43%. That route would have lost 31% of the blog, so we captured the fully rendered posts instead.
Titles and descriptions carried over word for word, pages Duda kept out of search stay out, and an automated check flags any drift in titles, descriptions or robots tags. The site now answers at one www address instead of two competing homepages.
Square filters bookings by appointment date and caps each request at 31 days, which can make a busy month look slow. Our sync walks the calendar in 30-day windows, months back and months ahead, so the counts stay true.
The new forms send each lead to the salon's existing Google Apps Script automations and to the WES lead system at the same time, so its sheets and follow-up emails kept working through the move.
Since July 20, 2026, Square bookings and leads sit in one portal, follow-up runs from the leads board, and the owner gets an email if online booking is switched off. Each new Square booking now reaches Google Ads, so the ads can learn which clicks turn into appointments.
The new website went live on October 6, 2026, which is too recent to judge on traffic or leads. For now we watch rankings, leads and bookings, and we will report the new site's own numbers once there is a fair window to compare.
Booking and lead counts come from the admin portal's first sync on July 20, 2026, and the layout match and Duda check were measured on the finished site before the October 6, 2026 launch.
Yes. For Glam.Is.On we rebuilt the 36 live pages we found from measurements of the live site, and every one landed within 83 pixels of the original. Titles and descriptions carried over word for word, and nothing on the new site depends on Duda.
Yes, with the right setup. The salon's lead forms send hashed contact details to Google Ads, and a Square webhook sends each new booking to Google Ads and GA4. A booking matches an ad when the same person clicked the ad and left their email or phone on the site.
They did for Glam.Is.On. The new forms send each lead to the salon's existing Google Apps Script automations and to the WES lead system, so its sheets and follow-up emails kept running through the move.
Hair extension, color and wig salon with retail and wholesale sales, Fresno, CA
Site and shop moved off Webflow, plus a stylist-only wholesale store and email follow-up. Monthly leads up 75%; real ad leads cost $31 each.
+75%monthly website leads
Luxury hair extension and color salon, Salt Lake City, UT
A Salt Lake City extension salon rebuilt off Duda, with Boulevard bookings sent to Google Ads, an admin portal and a weekly AI newsletter.
$254 to $218Google Ads cost per conversion
NBR hair extensions and Aveda color, with an in-house apprenticeship program, San Rafael, CA
A full redesign off Wix: 77 pages, only its own photos, and Jotform replaced with custom forms. Live about six weeks after first contact.
69 to 97WES SEO audit score
Tell us about your business and where your leads come from today. We will show you what we would build, and what we would keep.