Salon Bilancio is a San Rafael, California salon for NBR hair extensions and Aveda color. We replaced its Wix site and Jotform forms with a 77-page redesign, custom applications and signed documents, a hiring section and one place for leads.
Salon Bilancio is a salon in San Rafael, in Marin County, for NBR beaded-row hair extensions and Aveda color. It also trains new stylists through its own apprenticeship program. When the owner chose a full salon website design over a straight copy of her Wix site, we rebuilt everything around how the salon actually works, from consultations to hiring.
The owner found us through the Schedule a Call form on our website in August 2026. Her tools were spread across different platforms, and her first priorities were organizing customer service and sales, then hiring and training new staff, with marketing last.
Our Website, Systems & Marketing Proposal laid out three phases and promised not to add technology for its own sake. It offered a straight migration, with a concept mockup showing a full redesign as the alternative, and she chose the redesign.
A full redesign off Wix, live October 2, 2026: 77 pages generated from one set of page builders.
Jotform replaced with forms built for how the salon works.
Careers pages and new-hire forms built around how the salon hires and trains.
One private place for the salon's leads, set up October 16, 2026.
A content plan built on what people actually search, set up October 16, 2026.
The owner's Wix library mixed licensed stock in with her own work, including images of extension methods the salon does not offer. We traced every photo to a source she owns, removed the rest, and set a standing rule: her own photos only, no stock, no AI.
Both custom forms refuse to show a thank-you until a real endpoint accepts the submission, so a broken connection can never hide behind a success message. They went live at launch with a dedicated reCAPTCHA key.
Most documents moved to our signing engine, which stores a fingerprint of the exact text with each signature. The installation agreement carries the liability waiver, so it deliberately stays on a dedicated e-signature product.
The second word of the salon's name is also Italian for balance sheet, so hundreds of its search impressions come from Italian corporate-filing searches that will never book an appointment. We leave them out of our reporting so growth is never overstated.
Our Day 0 audit found a 2013 sitemap from before the Wix site still registered in Search Console. We removed it, resubmitted the current sitemap, and confirmed all 72 sitemap pages return cleanly.
Salon Bilancio went live on October 2, 2026, about six weeks after the owner first reached out. Our first WES SEO audit, 13 days after launch, scored the live site 69 out of 100, and that day's fixes to titles, social sharing tags and local business schema took it to 97.
It is too early for lead or booking numbers. The admin portal now gathers the site's leads in one place, and our Day 30 audit in November is the next checkpoint.
WES SEO audit score on our 100-point rubric, measured on the live site on October 15, 2026, before and after that day's fixes; launch timing uses the inquiry, proposal and launch dates on record.
Yes. For Salon Bilancio we rebuilt a 21-step consultation application as 17 one-question screens and built a signing engine for policy documents. The one agreement that carries a liability waiver stays on a dedicated e-signature product on purpose.
From the salon itself. Every photo traces to the owner's funnel archive, her personal and salon Instagram accounts, or a checked subset of her Wix library. Stock images were removed, and before-and-after photos are never cropped.
Salon Bilancio went from first inquiry on August 18, 2026 to a live 77-page site on October 2, 2026, about six weeks. That included a concept mockup the owner approved before the full build began.
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