Simply Faces Skin Care is the Fresno studio of Jeannie Burkhart, a master aesthetician in practice since 1997. Our esthetician website design gave her a dark luxe, 20-page site with Vagaro booking on every page, followed by an admin portal for her leads and a Content Studio for her marketing.
Jeannie Burkhart is a master aesthetician in Fresno, in practice since 1997, and runs Simply Faces Skin Care as a solo studio. She is oncology and acne certified, and her services run from facials, acne care and oncology facials to dermaplaning, waxing, lash and brow tinting and makeup, with booking through Vagaro. This esthetician website design had to make each of those services easy to find in Fresno search and easy to book.
Her goal for the site was simple: get visitors to book an appointment on Vagaro. The site also had to live up to her tagline, "Healthy Skin. Elevated Beauty."
We started with options instead of a finished site: three homepage directions to react to, then a full build in the one she chose.
A 20-page site in a dark luxe design, chosen from three homepage directions and launched June 19, 2026.
Treatment pages and hubs written for Fresno searches, with the actions that matter counted in GA4.
Two interactive tools that start a conversation before the first appointment.
A private back office on her own admin subdomain where her web leads land in one place.
Her marketing portal, live August 9, 2026, and the second Content Studio WES set up for a client.
Her domain and DNS live at Wix, where admin and collaborator roles do not grant DNS access. We made the changes through her own Wix account to point the site, admin portal and Content Studio, so the domain never had to move.
We registered booking clicks, calls, texts, emails and form leads as GA4 key events and added a Vagaro booking clicks card to her admin dashboard. She can see what the site drives even though the appointment itself is made on Vagaro.
We wrote the acne pages conservatively until Jeannie returned a questionnaire, then rebuilt both acne pages from her own answers. Home care copy names only the four product lines on her Products page, and every page stays within esthetician scope.
The mobile Services menu had become one long list of about 12 items, so we grouped it into Facials & Skin, Specialized Care and Beauty Services to match the desktop menu.
The clearest measured result is the WES SEO audit score: 56 to 87 out of 100 after 35 same-day fixes across all 20 pages, with no critical issues left. Since then the site has kept growing, with new treatment hubs, the Free Acne Assessment and the Skin Read quiz.
Simply Faces is a one-provider studio, so we watch actions rather than traffic. Booking clicks, calls, texts, emails and form leads are GA4 key events, assessment requests land in her admin inbox, and Vagaro booking clicks show on her dashboard. Our recurring audits also track how her acne and facials pages move in Fresno search.
The score comes from our 100-point WES SEO audit of the live site, run before and after same-day fixes on July 19, 2026; build counts come from the site's git history and sitemap.
Yes. Simply Faces has Vagaro booking buttons on every page, a booking bubble, Text to Book buttons and tap-to-call. Booking clicks are tracked in GA4 and counted on her admin dashboard.
No. Her domain and DNS stayed at Wix. Because Wix does not let collaborators edit DNS, we pointed the site, admin portal and Content Studio through her own Wix account.
Simply Faces went live on June 19, 2026, 29 days after we delivered three homepage directions. The site has kept growing since, with new treatment hubs and interactive tools.
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