Amazing Face Spa is a women-owned, single-provider skin studio in Phoenix, focused on age management and acne correction for men and women. Our spa website design gave owner Nella three homepage directions, then built the one she chose into a 20-page site with her real Vagaro pricing and her own reels.
Nella runs Amazing Face Spa as a one-room, one-aesthetician studio in Phoenix, and her tagline says it plainly: "Skin health, Not Vanity." She offers facials, chemical peels, hydrodermabrasion, microcurrent and LED, dermaplaning, brows and lashes, with booking on Vagaro. This spa website design had to feel like her studio: earthy, soft and boutique, not clinical.
Nella had a domain but nothing live on it. Booking on Vagaro was the main goal, with a call or a text as the backup.
We agreed on three homepage directions first, then a full site in the one she picked, with WES drafting the copy.
Three full homepage mockups and a chooser page, delivered September 8, 2026, twelve days after kickoff.
A 20-page site in the Moody & Editorial direction, launched October 2, 2026.
Her Instagram and videos turned into media the site can actually use.
A launch with tracking proven by a real booking click, then an SEO pass in the first week.
Almost every clip she sent had burned-in captions or app watermarks. We cut short silent loops from her reels and cropped the captions off them and off three portraits, used the clean spa-room video she sent as the home page hero, and kept a watermarked stock preview off the site.
Her pink reads at 1.56:1 contrast, so it stays decorative. For links and buttons we derived a deeper pink, #95506F, that passes 4.5:1 on the light page and on the sage and blush section bands.
We checked membership perks, the referral offer and every service name against her real menu and what Vagaro can do. Vagaro can only discount the new client, so the referral copy describes exactly that, and services carry the names she actually uses, like hydrodermabrasion.
Publishing the Tag Manager container and verifying Search Console could not be automated, so we tested the whole chain by hand: a real booking click had to appear in GA4 before we called analytics done.
Seven days after launch, our first SEO audit of the live site scored it 75 out of 100 across all 20 pages. Same-day fixes took it to 96, with no critical issues and every lead capture check passing.
The site is new, so there are no booking or traffic trends to report yet. What we watch now: Vagaro booking clicks, calls, emails and form leads in GA4, and whether her Phoenix treatment pages climb in search. The 30-day re-audit uses the same scoring, so the numbers stay comparable.
The score comes from our 100-point WES SEO audit, measured by a fresh crawl of all 20 live URLs before and after the fixes on October 9, 2026; timing comes from the kickoff notes and launch records.
Yes. For Amazing Face Spa we saved her full Instagram grid of 409 posts, hosted 26 of her reels on Cloudflare Stream, and cut short silent loops from her reels with the captions cropped off.
Yes. Every service page shows her actual Vagaro menu pricing with a See pricing and book button that goes to Vagaro, and booking clicks are recorded in GA4.
Amazing Face Spa went from kickoff on August 27, 2026 to launch on October 2, 2026, 36 days, including three homepage directions to choose from and a full 20-page build.
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Tell us about your business and where your leads come from today. We will show you what we would build, and what we would keep.