National Sign Team
Nationwide commercial sign programs, Nationwide
Six design directions, then a move off Duda to 200-plus pages with all 212 known URLs kept, an admin portal and a Content Studio.
212 of 212known URLs kept working through the move
Personal injury law firm | Boca Raton, FL
Roselli & McNelis: a 167-page law firm website, rebuilt off WordPress
Roselli & McNelis, P.A. is a personal injury law firm with offices in Boca Raton and Fort Lauderdale, Florida. In this personal injury law firm website design project, we moved the firm off WordPress to a 167-page static site with 21 practice areas, 33 city pages and 48 articles.
- Website Design
- Website Migration
- SEO
167
live pages on the new site
Pages in the sitemap that load on the live site, checked October 20, 2026
21
practice areas, plus 35 supporting sub-pages
One page per practice area, plus sub-pages that go deeper on specific case types and topics, built April 2026
33
city pages for the areas the firm serves
An Areas We Serve hub plus one page per city, built April 2026
27 days
from first preview to launch
First preview deployed March 24, 2026; live on rosellimcnelis.com April 20, 2026
About Roselli & McNelis
Roselli & McNelis handles personal injury cases from car accidents and medical malpractice to wrongful death, across 21 practice areas. The firm works from offices in Boca Raton and Fort Lauderdale and represents injured clients throughout Florida, Texas and the United States. With that much to explain, someone searching after an injury needs to find the right page fast and reach the firm in one tap. That is the job law firm website design has to do here.
Why They Came to Us
The firm's WordPress site, hosted at BlueHost, carried duplicate and leftover pages, and its large body of content needed a clearer structure.
- Duplicate pages split the same content across two addresses, such as /contact/ and /contact-us/, /notable-cases/ and /notable-cases-2/, and /attorneys-fees/ and /attorneys-fees-2/.
- Leftover WordPress pages such as /apps/ and /links/ were still reachable.
- There was a lot to organize: 21 practice areas, 35 supporting sub-pages, two offices and the cities the firm serves.
What We Proposed
Our plan was to rebuild the firm's site as a modern static site with professional design, full content and search engine optimization built in.
- Mega menus for About, Practice Areas and Resources, plus a full-screen mobile menu with a sticky call and free case review bar.
- A page for every practice area and supporting topic, a city page for each area served, legal information pages and a blog system.
- Attorney and LegalService schema for both offices, and permanent redirects for duplicate and leftover WordPress URLs.
The build
What We Built
Website
A 167-page site built from shared templates, so every page stays consistent.
- 21 practice-area pages and 35 supporting sub-pages, grouped in mega menus by kind of case
- An Areas We Serve hub with 33 city pages, plus Map & Directions for both offices
- 11 firm pages, 3 attorney bios, 8 legal information pages and a news hub with 48 articles, category filters and search
- A full-screen accordion menu on mobile with a sticky call and free case review bar
- My AI Editor on every page, which the firm has used to update attorney bios and the homepage
Case review intake
A multi-step free case review form on the homepage and the Contact page.
- Submissions go into the WES lead pipeline, protected by reCAPTCHA v3, a hidden honeypot field and a bot-speed check
- Three short steps: what happened, how the person is doing and how to reach them, with a call-us fallback if a submission ever fails
- New case review alerts arrive from the firm's own email domain
Search, privacy and security foundation
The technical groundwork finished before launch.
- Attorney, LegalService, BlogPosting, FAQPage and BreadcrumbList schema, with both offices listed
- 12 permanent redirects for duplicate and leftover WordPress URLs
- GA4 and Google Tag Manager with a cookie consent banner (Accept All or Reject All) and a privacy policy page
- Security headers that force secure connections (HSTS) and limit browser permissions
Image rebuild
An October 2026 pass that replaced the site's stock imagery under a written image rulebook.
- Audited all 140 image files and kept the firm's 17 original photos of its attorneys, office and events
- Replaced the stock imagery with 41 images made for the site, each with its source details saved inside the file
- Rewrote 83 alt attributes to describe what each image actually shows
- Removed 110 unused files, leaving zero broken image references across the site
Problem solving
How We Solved the Hard Parts
A lot of practice areas to organize
We grouped 21 practice areas and 35 supporting sub-pages into mega menus by kind of case, and generated the city, legal information and article pages from shared templates so all 167 pages stay consistent.
Duplicate and leftover WordPress pages
12 permanent redirects fold duplicates like /contact/ and /notable-cases/ into the page that survives, and send leftover pages like /apps/ and /links/ to the homepage.
Claims that must be worded exactly
Attorney advertising is regulated, so we applied the firm's own wording rules on every page, such as using Board-Certified only for the attorneys who hold that certification, and updated the service-area language to include Texas.
Images that hold up under dark overlays
Interior heroes sit under a heavy navy gradient and article heroes show at 25% opacity, so busy pictures turn to mud. Our written image rulebook requires one clear subject with no text or logos, and it bans identifiable faces so no image can be mistaken for a real client.
Results
The Results So Far
The new site went live on April 20, 2026, 27 days after the first preview went up, and the firm has used My AI Editor to update attorney bios and the homepage since. In October we rebuilt the image library under a written rulebook, which left zero broken image references across the site.
We do not have traffic or lead numbers to share yet, so this story is about the build. Next we are watching free case review requests and how the practice and city pages show up in search.
Page counts come from the live sitemap and the site files, checked against the live site on October 20, 2026, and days to launch run from the first preview deploy (March 24, 2026) to launch (April 20, 2026).
Timeline
Project Timeline
- First build deployed to staging
- Practice areas, firm pages and 33 city pages built
- Legal information pages, news hub, redirects and article template added
- Pre-launch search, privacy and security pass
- Live on rosellimcnelis.com
- My AI Editor turned on across every page
- Image library rebuilt under a written image rulebook
Questions
Questions About This Project
How many pages does a personal injury law firm website need?
It depends on the firm's practice areas and service area. Roselli & McNelis has 167 live pages, including 21 practice areas, 35 supporting sub-pages, 33 city pages, 8 legal information pages and 48 articles.
What happens to old links when a law firm leaves WordPress?
We map them. On this site, 12 permanent redirects send duplicate and leftover WordPress addresses, like /contact/ and /apps/, to the page that replaced them or to the homepage.
Can the firm edit its own website?
Yes. Every page has My AI Editor built in, and the firm has used it to update attorney bios and the homepage.
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