Nu Hair of Texas has offered no-surgery hair replacement in Dallas since 1986, with hair systems, toupees, wigs and toppers for men and women. We moved their WordPress site into a new cream, black and gold design while keeping the pages Google was sending people to, then built them an admin portal for their leads.
Nu Hair of Texas is a Dallas hair replacement salon near the Dallas North Tollway and I-635, serving men and women since 1986 with non-surgical hair systems, toupees, wigs, toppers and laser hair therapy. Their buyers search in plain words, and searches like "toupee Dallas" and "hair patch" bring in most of Nu Hair's non-brand search clicks. For this hair replacement website design, the first job was protecting every page people already found in search.
Nu Hair ran a WordPress site built with Elementor, with years of search history behind it. Our proposal set the goal plainly: modernize the site while keeping its content, page structure and search visibility, not rewrite it from scratch.
We proposed a migration, not a rewrite: 28 core pages and 26 blog posts moved into a new, mobile-friendly design on their existing URLs.
A new cream, black and gold design on a static site, with every page's copy and images carried over.
Every page Google was showing stayed live, and old links still lead somewhere useful.
Nu Hair's team updates its own pages and photos, and our guardrails keep their work and ours from colliding.
A private portal for leads, messages and the blog, styled in Nu Hair's own colors and fonts.
We worked from 480 days of Search Console data instead of the sitemap and kept all 93 pages with impressions live. After cutover, 3,632 of 3,633 historical clicks land on a working page, and the last one redirects.
30 pages pulled images from the old WordPress server, so 23 social share images and 21 images in Google's structured data would have broken the moment the domain moved. We moved them all onto the new site before launch.
URLs from a 2004 to 2012 version of the site still had links in Google. We wrote 48 redirect rules so those visitors land on the right pages today.
We checked how My AI Editor merges the client's saves with our work. A preflight script now flags their drafts and busy files before any bulk edit, so neither side overwrites the other.
Every request was logged item by item with its status and fix, from matching the old site's parallax exactly to Safari video autoplay and per-page video choices.
The move protected what Nu Hair had already earned in search. All 93 pages Google was showing stayed live, and 3,632 of 3,633 historical search clicks still land on a working page. Our first scored SEO audit, 48 days after launch, found 14 fixes, and making them raised the WES SEO audit score from 68 to 92.
Next, we are watching the plain-language searches, like "toupee Dallas" and "hair patch", that bring in most of Nu Hair's non-brand clicks.
Clicks kept is Search Console click history checked against the live site after cutover; the audit score is WES's SEO rubric run on all 60 sitemap URLs before and after fixes.
We start from Search Console, not the sitemap. Nu Hair's old sitemap listed 60 pages, but 93 had search impressions, so all 93 stayed live and 127 redirects cover older URLs.
Yes. Nu Hair's team edits pages and images in My AI Editor, and our build checks and preflight script keep their edits and ours from colliding.
No. The copy moved word for word, and a per-page check confirmed every original image came over. The new design changed the look, not the words.
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Tell us about your business and where your leads come from today. We will show you what we would build, and what we would keep.