National Hair Centers has helped Phoenix men and women with hair loss since 1975, with hair systems, wigs, laser therapy and transplant referrals. We moved their 120+ page site off Duda without changing its URL structure, then added an AI hair system preview, an admin portal for their leads and a Content Studio, and we manage their Google Ads.
National Hair Centers is a hair restoration and hair replacement center in Phoenix, serving the Valley since 1975. They offer non-surgical hair systems, wigs, trichology, laser therapy and transplant referrals to an affiliated physician, and women make up about 40% of their hair system clients. That range made this hair restoration website design project bigger than a website: one site, one ad account and one lead system have to serve men and women from their first question to a booked consultation.
National Hair Centers had a 120+ page site on Duda, with 100 blog posts, consultations booked in Calendly and Google Ads already running. Moving all of that is more than a design job, because every URL, image, form and booking link has to keep working.
Our strategy plan set the message: 50 years of expertise, a full range of hair loss options, and a first consultation where people leave understanding their choices.
A static rebuild of the Duda site that kept its URL structure, then grew to more than 130 pages.
Visitors upload a photo and get two AI renderings of themselves with a hair system, by email, in about two minutes.
Consultations booked in Calendly now report back to Google Ads and GA4 from anywhere on the site.
A private portal where every lead lands and follow-up runs on a schedule.
A content workspace where we plan and publish their articles around five pillars.
Campaigns built around the words buyers actually type.
Our 90-day SEO program, starting with a full audit and fix pass on the live site.
We kept Duda's URL structure exactly, so the site launched with only 14 redirects. All 135 images moved onto the new site before cutover, so nothing still leaned on Duda's image servers.
A booking link that opens Calendly in a new tab loses the ad click, so the booking never reaches Google Ads or GA4. A site-wide script now opens Calendly on the page, keeps the click ID and fires one conversion per booking.
People shopping for hair replacement search toupee, hair patch and men's wig, not non-surgical hair replacement, and in Phoenix the plain words get far more searches. We built a plain-language campaign and landing pages around them.
The Real Results gallery uses 152 client photos from an earlier version of the site. We gave every photo a neutral file name and a generic description, so no client is named anywhere in the gallery.
Calendly can attach a booker's phone number up to about 45 seconds after it sends the booking. A job runs every 15 minutes and fills in the number from three places in the booking, so the team has a number to call.
Real web form leads for January to September 2026 are up 59% over the same months of 2025, once 136 spam entries are taken out of last year's count. Our September SEO pass raised the WES SEO audit score from 80 to 95.
We review their marketing every two weeks. Next we are watching how the plain-language pages and the new first-consultation guide turn searches into booked consultations.
Leads come from the client's form records with spam removed, and the audit score from WES's SEO rubric run on the live site before and after fixes.
Yes. For National Hair Centers we kept Duda's URL structure exactly, so the 120+ page site launched with only 14 redirects, and we moved all 135 images onto the new site before launch.
A visitor answers a few questions and uploads a photo. About two minutes later they get two realistic AI renderings by email, and the request lands in the admin portal as a lead.
Yes. On nationalhair.com, booking links open Calendly on the page instead of a new tab, keep the ad click ID and fire one conversion per booking. We tested it end to end on the live site.
Hair replacement salon: hair systems, toupees, wigs and toppers, Dallas, TX
A Dallas hair replacement salon moved off WordPress into a new design, keeping all 93 pages Google showed and 3,632 of 3,633 search clicks.
99.97%of search clicks kept through the move
Luxury hair extension and color salon, Salt Lake City, UT
A Salt Lake City extension salon rebuilt off Duda, with Boulevard bookings sent to Google Ads, an admin portal and a weekly AI newsletter.
$254 to $218Google Ads cost per conversion
Tell us about your business and where your leads come from today. We will show you what we would build, and what we would keep.